True Brit: TVR Announces the Unveiling of Its First Car in Over a Decade

Matt Posky
by Matt Posky
true brit tvr announces the unveiling of its first car in over a decade

After being chopped up and spread around by owner Nikolay Smolensky in 2006, TVR appeared to be dead in the water. By then, production had dwindled from a dozen vehicles per week to just a few and the company seemed more doomed than usual. Eventually you just stopped hearing about it, unless you found yourself engrossed in a discussion about the craziest cars in history.

Smolensky sold TVR in 2013 to — get this — TVR Automotive Ltd., a company helmed by the U.K.’s Les Edgar and John Chasey, to minimal fanfare. However, our interest was piqued earlier this year when news arose of a new car in development with Gordon Murray and Cosworth. We weren’t alone — the model “ sold out” immediately upon its announcement. Now the company is letting us know where and when we can first lay our eyeballs upon it.

TVR announced Monday that it will unveil its new car to the public at the Goodwood Revival on September 8th. Accompanied by a collection of vintage models, the new British supercar is promised to have a Cosworth-developed V8 in excess of 400 brake horsepower and come in under £90,000, which equates to roughly $116,200 US — not that you’ll be able to buy one in North America.

The brand is assuring buyers that the new model, codenamed T37 and rumored to be bestowed with the venerable Griffith nameplate, will posses a top speed of over 200 mph and a 0 to 60 time of four seconds or less. That certainly seems possible based off the model’s feathery 2,645 pound curb weight and aforementioned horsepower.

“We are incredibly excited to be unveiling the new car at the Goodwood Revival,” TVR chairman Les Edgar said in an official statement. “It’s the first time a global launch of a new car has occurred at the event, and it seems an entirely appropriate place for us to do it, with the marque’s motorsport heritage and an enthusiastic audience of dedicated car fans — and in our 70th anniversary year. After a series of secret private viewings organized for the benefit of existing customers for the new car, we know that we have a surefire hit on our hands and very much look forward to seeing the public reaction in September.”

Having already accepted deposits for the first batch of preorders, TVR says there is still a small allocation of the 500 “launch edition” cars left over. After that, TVR says it won’t be accepting any more reservations until after the car’s unveiling.

[Image: TVR Automotive Ltd.]

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  • Paxman356 Paxman356 on Jun 05, 2017

    This is what I think when someone says True Brit!

  • Noble713 Noble713 on Jun 06, 2017

    When I was brainstorming on crazy car project ideas, I grew a fondness for the TVR Speed Six engine: 4.0L aluminum NA Inline-6 w/400hp. Then I learned they pretty much need overhauls every 20,000km due to some valvetrain issues. -_- Looks like this car will come with a V8, which for me at least is actually a disappointment. I was hoping they'd work the kinks out of their NA I6s. And they are spending Cosworth money just to get 400+bhp? Euro snobbery is the only reason LS376 w/525hp isn't in practically every V8 application on the planet IMO...

  • Jeffrey An all electric entry level vehicle is needed and as a second car I'm interested. Though I will wait for it to be manufactured in the states with US components eligible for the EV credit.
  • Bob65688581 Small by American standards, this car is just right for Europe, and probably China, although I don't really know, there. Upscale small cars don't exist in the US because Americans associate size and luxury, so it will have a tough time in the States... but again Europe is used to such cars. Audi has been making "small, upscale" since forever. As usual, Americans will miss an opportunity. I'll buy one, though!Contrary to your text, the EX30 has nothing whatsoever to do with the XC40 or C40, being built on a dedicated chassis.
  • Tassos Chinese owned Vollvo-Geely must have the best PR department of all automakers. A TINY maker with only 0.5-0.8% market share in the US, it is in the news every day.I have lost count how many different models Volvo has, and it is shocking how FEW of each miserable one it sells in the US market.Approximately, it sells as many units (TOTAL) as is the total number of loser models it offers.
  • ToolGuy Seems pretty reasonable to me. (Sorry)
  • Luke42 When I moved from Virginia to Illinois, the lack of vehicle safety inspections was a big deal to me. I thought it would be a big change.However, nobody drives around in an unsafe car when they have the money to get their car fixed and driving safely.Also, Virginia's inspection regimine only meant that a car was safe to drive one day a year.Having lived with and without automotive safety inspections, my confusion is that they don't really matter that much.What does matter is preventing poverty in your state, and Illinois' generally pro-union political climate does more for automotive safety (by ensuring fair wages for tradespeople) than ticketing poor people for not having enough money to maintain their cars.