Bill Ford to Accept Shareholder Outrage in Place of Ex-CEO Mark Fields

Ford’s new CEO, Jim Hackett, will be able to avoid some of the shareholder wrath his predecessor assumed. With Mark Fields gone, Bill Ford has taken it upon himself to keep the dream alive and promote the company’s vision of the future while its share price continues to dwindle. The executive chairman and great-grandson of the business’ founder has expanded his duties to include managing corporate communications and interacting with the government — two tasks few would envy.

Bill Ford claims that assuming the responsibilities would allow Hackett to focus on the daily operations and better familiarize himself with the automotive world, of which he has little direct experience with. That isn’t to suggest he’s not the man for the job, but Ford sees no reason to burden him with external communication duties — which we know can get ugly — as he’s settling into the new position.

“I plan to be very active with Jim as a thought-partner,” Ford told Automotive News in an interview. “I certainly am not going to be running the company; Jim will. We are in such interesting times, and there’s so many possibilities ahead of us, that I really want to be Jim’s thought-partner as we go through this.”

Ford previously served as Fields’ backup on mobility matters, environmental awareness, and investment decisions. He also met with Donald Trump during last year’s campaign to deal with criticisms surrounding the brand’s foreign involvement with Mexico and has been fairly outspoken against the presidents’ immigration ban.

“Government relations, so much of that is a long-term kind of thing,” Ford said. “I’ve been around this company a long time, and hopefully will be here a long time. So it made sense to do that as well.”

Having seen ex-CEO Mark Fields struggle with an angry investment community, Hackett seems to have no issue with Ford handling that aspect of the business.

“Bill has a special role in the world,” Hackett said during last week’s press conference at Ford’s headquarters. “He can see heads of state. He can play a key role in policy for the company.”

[Image: Ford Motor Co.]