Buick to Replace Regal Sedan With Its First Wagon in Over Two Decades

Matt Posky
by Matt Posky

General Motors has plans to swap the American spec Buick Regal sedan with the brand’s first wagon in ages. The replacement Regals are anticipated to be rebadged Opel Insignia Grand Sport hatchbacks and Sports Tourer wagons, both of which were on display at the 87th Geneva International Motor Show this month.

Ditching the sedan is big deal since it’s been Buick’s preferred body style and the only way to get a Regal since 1996. Granted, the five-door should appear sedan-like until it’s time to put away the groceries and the glass raises to offer unprecedented access to that sweet rear end. Those with the most highly evolved automotive palates will — obviously — opt for the unadulterated perfection that is the station wagon.

Interestingly, 1996 was also the final year consumers had access to Buick-based minivan alternatives like the Roadmaster Wagon. (I promise you, we did not mean to mention the Roadmaster three times in one day. —Mark) The death of the wood-paneled V8 estate would lead to a string of years where the 3800 Series sedans would become the brand’s only option, a trend broken by the introduction of the Rendezvous in 2001.

Regal deliveries dropped like a stone tied to a lead weight since it’s 2011 reintroduction, settling to the bottom at half that year’s annual sales almost immediately and staying there ever since. Considering U.S. sales of midsize sedans have also dwindled over the last couple of years, swapping to a different bodystyle is in the Regal’s best interest. At this point, it’s almost more surprising that GM didn’t just decide to make it into another crossover.

While a sedan version is likely to continue on in China — where Buick is universally adored — Automotive News reported LMC Automotive and AutoForecast Solutions claiming the rest of the Regal lineup will be imported from Opel’s Rüsselsheim factory in Germany.

Long-standing production of the Regal for in North America is expected to end at GM’s Oshawa Car Assembly in Ontario this year. The plant is swapping production efforts to full-size trucks in 2018. The next-generation Regal is also likely the final Buick produced by Opel. General Motors agreed to sell the company, along with Vauxhall, to France’s PSA Group for $2.3 billion last week.

Opel’s updated Insignia will have optional all wheel drive with torque vectoring and an eight-speed transmission running gears for a 2.0-liter VVT turbocharged inline-four. While we don’t know what will make it to the Regal, none of that seems unreasonable in addition to a more-affordable FWD model.

The 2018 Buick Regal is slated to make its global debut on April 4th at General Motors’ Warren Technical Center in Metropolitan Detroit, followed by an appearance at the New York International Auto Show alongside the redesigned and better-selling Enclave crossover.

[Images: Opel]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Carson D I rode my bike past a BMW iX M60 as it was being loaded with beach stuff the other day. It sounded like it was idling quite loudly, but it is an EV. I was surprised by the noise, because I thought it was a Fisker Ocean as I rode up to it, and I know that they're EVs. Has anyone here driven an iX M60? Is it normal for them to sound like real automobile while their owners are running the A/C in a parking space?
  • Carson D Cadillac has been dead for 40 years. Just make Cadillac the top trim level on the GMC Yukon and call it a day.
  • 3SpeedAutomatic I'd like to see a sedan:[list][*]boxy in shape, avoid the windshield at a 65º angle BS[/*][*]tall greenhouse, plenty of headroom to sit straight up in the back seat[/*][*]V8, true dual exhaust, sans turbo, gobs of torque[/*][*]rear wheel drive, fully independent suspension, accommodate a stretched wheel base (livery service would go nuts)[/*][*]distinctive, tasteful colors (black, navy blue, claret, etc.)[/*][*]more substance, less flash on dashboard[/*][*]limited 5 yr run, get it while you can before the EPA shuts you down[/*][/list]
  • Bd2 Mark my words : Lexus Deathwatch Part 1, the T24 From Hell!
  • Michael S6 Cadillac is beyond fixing because of lack of investment and uncompetitive products. The division and GM are essentially held afloat by mega size SUV (and pick up truck GM) that only domestic brainwashed population buys. Cadillac only hope was to leapfrog the competition in the luxury EV market but that turned out disastrously with the botches role out of the Lyriq which is now dead on arrival.
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