By on March 25, 2017

2013 Audi Sport Quattro Concept, Image Source: Audi

The Audi Sport Quattro Concept, which served as an homage to the original Audi Quattro of Group B rallying fame, won’t make it to production after all.

The Sport Quattro Concept was first shown at the 2010 Paris Motor Show and marked the 30th anniversary of Audi’s Quattro all-wheel-drive system. The German automaker reaffirmed its interest in the concept at the 2013 Frankfurt Motor Show, introducing an updated version powered by a 4.0-liter twin turbo V8 with a hybrid system, good for 690 horsepower and 590 lb-ft of torque. Rumors surfaced Audi was going to put it into production, but Audi Sport boss Stephan Winkelmann put them to bed in a recent interview with Car & Driver.

“It’s a nice dream,” Winkelmann said in regards to the concept. “but I think we have so much in front of us that the most important thing is to get the lineup where we need it. I think there is the opportunity for a very limited car, but this is not my top priority at the moment.”

Instead of investing in limited-run halo cars like the Sport Quattro, Audi is turning its attention toward introducing more RS models, namely crossovers and SUVs. In a separate sit down with C&D, Winkelmann said “a CUV shift is due” for the RS brand as crossovers and SUVs have good global appeal. The Q7 and upcoming Q8 are said to get the RS treatment first, but the Q5 may also get a performance injection.

There’s not just crossovers and SUVs from RS on the horizon, thankfully. The RS4 Avant is on the way and Winkelmann confirmed the brand is working on an all-new RS6 Avant for 2019. We may not get the former in North America, but C&D sources say Audi of America is currently trying to make a case for bringing the latter over. We imagine there’d be few complaints about that.

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11 Comments on “Audi Axes The Sport Quattro Concept...”

  • avatar

    It’s too bad they killed it from an aesthetic perspective, but I wouldn’t have bought one because it’s turbocharged and my most recent Audi quality memories are barely more than a year old.

  • avatar

    In a focus session, Audi discovered that people found it an interesting car, and that it stirred some emotion. The project was immediately cancelled.

  • avatar

    When the (corporate) house is on fire,you don’t go shopping for a new chandelier.

  • avatar

    When I obscure the schnout of that thing, I see a Camaro with a bigger greenhouse. As an empty nester, I’d buy it without worrying about backseat space. Actually, as a 3 time purchaser of Audis, I’d lease it. Each Audi I bought was more complex than the last and I favor reliability over complexity and doodads I’ll almost never use.

  • avatar

    And here lies the tragedy of the diesels.

    RIP, Quattro.

  • avatar
    MRF 95 T-Bird

    I could have been an functional sport hatch considering the rear taper. Part CUV part lower profile sport coupe.

  • avatar
    Hamilton Guy

    chuckrs, that was my first impression too, Camaro and subsequent looks at the picture have not made that impression go away.

  • avatar

    Honestly if they just put that front fascia on the new RS5 they’d be 90% of the way to this car anyway. So they should do that.

  • avatar

    Jack it up a bit and put some underbody cladding on it: new trend of 3-door utes. Kinda like the SAAB 9X concept was going to be…?

  • avatar

    Dang, that looked pretty sweet, and even my wife agreed. The original Quattro was the car that first made me fall for Audi in the first place, long before I could afford one. As the former owner of a TT, and the current owner of an A5, this could have been right up my alley, but honestly, I do not need 690 HP. An S5 is probably as far up market as I will ever go.

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