By on February 10, 2017

Malibu Redline

Chevrolet is introducing a new Redline trim for most of its current models. Actually, I should say it’s reintroducing the trim because Red Line — styled as two words — was pre-bankruptcy General Motors’ designation for Saturn’s signature performance models.

Unlike the Saturn models, the Chevy Redlines don’t offer appear to offer any dynamic advantages and are simply mid-level trimmed vehicles with special wheels and paint. That’s sort annoying when GM has decided to name the cars after the maximum safe speed of an engine. I cannot believe I’m saying this but it kind of makes me nostalgic for the sporty Saturns. 

Chevrolet says the Redline touch will be available for the Cruze, Malibu, Trax, Equinox, Traverse, Silverado, Colorado, and Camaro before end of this year. All models receive black wheels with dual red striping that is absolutely going to get GM sued by Dodge for copyright infringement.

Camaro Redline Edition

Other redline adornments include blacked-out nameplates outlined in red, darkened grilles, and black bowties. Some of the vehicles will have model-specific garnishes. For example, the trucks have red towing hooks and the Camaro gets a goofy woven metal graphic on the quarter panels. It’s another classic example of an automaker trying to mimic what’s hot in the aftermarket industry.

“Redline is another example of Chevrolet bringing SEMA concepts to showrooms,” said Brian Sweeney, vice president of Chevrolet. “The SEMA show has proven to be a great way to identify customization trends in the industry, and quickly apply those trends to our most popular Chevrolet models. Based on the strong interest Redline attracted at the show, we believe they will be very popular with customers looking for standout cars, trucks, and crossovers.”

Keeping with this year’s Chicago Auto Show theme, General Motors is offering the visual promise of performance without one iota of dynamic enhancement to back it up. The Saturn Sky Red Line might have been an odd little roadster, but at least it was more feisty and fun to drive than the base model.

Colorado and Silverado Redline Edition

[Images: Chevrolet]

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39 Comments on “Chicago 2017: General Motors Reintroduces the Redline, Foists It on Chevrolet...”


  • avatar
    tonycd

    Sounds to me like they’re just knocking off the Corolla S, right down to the color choice. And why not? It’s extra profit with no extra cost of content, and apparently some people will voluntarily pay for it.

    Besides, this is really nothing new for Chevy either. It’s little more than renaming those decades of gutless “SS” and “RS” models that added increasingly little in actual performance.

    • 0 avatar
      John-95_Taurus_3.0_AX4N

      Exactly what I came here to say, except “why not?”. The answer as to why not is because people will think you’re pathetic and pandering to posers when you say you have a Bold New Sporty Car [bumper cover] for Exciting Performance.

      Example? See Pontiac. Scion. Ford Probe. People laughed and walked away because with few exceptions, the cars were boring and average while professing to be anything but.

  • avatar
    PhilMills

    That is pretty lame and customer-confusing. I loved those RedLine Saturns and spent a little time looking at how expensive it would be to put one of those supercharged engines (and the 4-wheel discs) into my Ion sedan.

    They weren’t stupidly-quick (Wikipedia has it at 6 seconds 0-60, which is respectable, but not earth-shattering) but (A) at least it was more than a tape-and-stickers package and (B) it wasn’t gaudily announced to the world – the only real visual difference was some shinier wheels and a tiny badge.

  • avatar
    SCE to AUX

    “sporty Saturns” = oxymoron

  • avatar
    NeilM

    “Saturn’s signature performance models” :snork:

    Guess either I blinked or that signature was illegible.

  • avatar
    VoGo

    I blame Adam, for asking for more black bowties. Dude, be careful what you ask for.

  • avatar
    dukeisduke

    On Saturns, it was two words – Red Line. I saw a Saturn Vue Red Line recently. First one I’d seen in awhile.

  • avatar
    28-Cars-Later

    Where is the Ion Red Line?

  • avatar
    PrincipalDan

    Oh oh oh oh oh, Professor Baruth!

    I have an answer for this morning’s question!

  • avatar
    slavuta

    I like “Midnight” edition better then “redline” edition. Painting red lines on the wheels of Malibu is stupid

    • 0 avatar
      Tosh

      And yet it would be infinitely LESS stupid if the lines went all the way ’round the wheels, instead of just being red splotches that’ll make the wheel look like it’s unbalanced when rotating. Maybe next year?

  • avatar
    mtmmo

    This idea is dumber than Obama’s redline in Syria. I’m sure it’ll last as long too. At least the Malibu is a decent car though.

    • 0 avatar
      VoGo

      The red line that got the chemical weapons out of Syria? Sounds good. Or the alt right red line that magically transfers blame for all of mtmmo’s problems onto a black man?

      • 0 avatar
        gtemnykh

        For what it’s worth, the commonly held position within the ‘alt-right’ is that Assad is A-okay to stay (versus neo-con approach of pushing for regime change).

        • 0 avatar
          28-Cars-Later

          Not A-ok per se but MSM is not telling you the whole story, nor is the Qatari/Saudi nat gas pipeline ever mentioned (or the history of Syria as a Soviet client state, or the backstory on Tartus). The previous administration warmongered the situation there, in Libya, and in Ukraine. But Hilldog the megacriminal is qualified.

          • 0 avatar
            mtmmo

            Bark on vogo:

            “I’m sure you’re just trolling for a response, because you’re a sad, pathetic man with nothing better to do than get a little tingle up your leg…You are nobody. You create nothing. You are the critic in the arena. You’re a grown man who comes to my personal blog to read things you don’t like. How sad an existence that must be.”

            Yep still applicable.

          • 0 avatar
            VoGo

            mtmmo can’t even insult me on his own, he has to outsource the thinking to Bark, like Trump outsourcing the making of his ties to Chinese seamstresses.

          • 0 avatar
            OldManPants

            Yabbut he’s smart enough to wait till your arms are rubber from waving the T**la pompoms before attacking you :-D

          • 0 avatar
            VoGo

            You have underestimated my stamina for waving Tesla pompoms for the last time.

          • 0 avatar
            Arthur Dailey

            Wasn’t the real reason why Iraq was invaded because Hussein stuck it to GM in the 80’s when he refused all those Malibu ‘Iraqi Taxis’ that they manufactured for him.

            As for Assad, an advisor to his family dynasty for decades was escaped Nazi Alois Brunner.

          • 0 avatar
            28-Cars-Later

            “escaped”

            “In an interview with the German magazine Bunte, in 1985, Brunner described how he escaped capture by the Allies immediately after World War II. The identity of Brunner was apparently mixed up with that of another SS member with the same surname, Anton Brunner, who was executed for war crimes. Alois, like Josef Mengele, did not have the SS blood type tattoo, which prevented his identity from detection in an Allied prison camp. Anton Brunner, who had worked in Vienna deporting Jews, was confused after the war with Alois due to the shared surname, including by historians such as Gerald Reitlinger.

            Claiming he had “received official documents under a false name from ***American authorities***”, Brunner claimed he had found work as a driver for the United States Army in the period after the war.[9][10][11]

            It has been alleged that Brunner found a ***working relationship*** after World War II with the ***Gehlen Organization***.” [emphasis mine]

            https://en.wikipedia.org/wiki/Alois_Brunner

            The real world is not black and white, but many shades of grey.

  • avatar
    wally109

    All-show-no-go paint and sticker packages on otherwise uninspiring cars? They’ve never tried that one before…

  • avatar
    never_follow

    Am I the only person that would be seriously bugged when the stupid stripes on my wheels inevitably get out of sync and look all derpy? Why would you pay extra for the heartache?!

  • avatar

    Wait where have I seen this before? Oh yeah Dodge Motor Sports editions circa 2002. What you have never seen one? I wouldn’t have either if a dealer on the shoreline in Connecticut hadn’t bought multiples of each one.

  • avatar
    FuzzyPlushroom

    Ooh, Malibu Eurosport!

  • avatar
    LS1Fan

    I don’t understand the angst. Half of the minivans and sedans parked at the mall nearest you have vestigial “Sport” trim badging.

    Then there’s the “M” and “AMG” labels,which may as well be vestigial for all the real world use such enhanced cars experience.

  • avatar
    Varezhka

    Will the trucks also come with matching BMX bikes in the bed?

  • avatar
    jalop1991

    I have a great idea. Lincoln already has the Black Label edition, right? So they should take a cue from recent Mercury days, from the Marauder, and do up a special Red Line edition of the new Continental.

    Red Line. Not Redline.

    Or maybe put that under the Black Label stuff, make it the “performance” version. Call it the Black Label Redline edition.

    Just to piss off GM.

  • avatar
    dougjp

    Giving the Cruze an engine might be a sales creating idea instead of this vapid idea. Give them another few years, and like GM has always done, the idea of an actual mainstream car that moves well will don on them in the year they discontinue the model. They have been doing just that since before the Fiero (which by the way got its V6 and proper suspension only after they announced its cancellation).

  • avatar
    Hoon Goon

    lame

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