Fishmonger, Tiny Country Deliver Bad News to Volkswagen

Steph Willems
by Steph Willems

Minus an ongoing criminal probe that has some executives, including the company’s former CEO, sweating bullets, Volkswagen has seen relatively little blowback from the emissions scandal in its home country.

Its emissions-rigged diesel vehicles continue to ply the roadways of the Continent, with nothing like the multi-billion-dollar American buyback scheme in sight. It’s not smooth sailing, however, as some burned customers have decided to come for their own pounds of flesh. This week, a company that knows all about flesh showed up in search of payback.

According to Reuters, Germany’s top fish and seafood manufacturer and distributor is suing the automaker after failing to reach an out-of-court settlement. Deutsche See operates two manufacturing plants and 23 subsidiaries, and leased 500 vehicles from VW.

Deutsche See takes great pride in its green credentials. The company was declared the most sustainable company in Germany in 2010, not long after the emissions-rigged diesels began rolling out of Wolfsburg. “Deutsche See only went into partnership with VW because VW promised the most environmentally friendly, sustainable mobility concept,” the company said in a statement.

Talks apparently went awry after VW replaced managers working on the case with lawyers and PR advisors. Now, the fish company just wants its money. It is demanding the euro equivalent of $12.8 million. That’s small herring compared to the billions spent in the U.S., but the Deutsche See case sets a precedent: it’s the first corporate lawsuit against VW in its home country, and could spark a wave of litigation.

Meanwhile, the postage stamp-sized country of Luxembourg has launched criminal proceedings against “unknown persons” at the automaker, Reuters reports. The country’s infrastructure ministry has declared Luxembourg “a victim of criminal action that led it to certify cars” from VW.

The move comes after the European Commission prodded seven countries into going after the automaker.

[Image: Volkswagen of America]

Steph Willems
Steph Willems

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  • Chris724 Chris724 on Feb 07, 2017

    Burned customers? In what way were any of the customers burned? The cars still work just fine.

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    • Jalop1991 Jalop1991 on Feb 07, 2017

      @RobertRyan The cars don't work "very well" at all. They fail at a major purpose for which they were intended. If I fill your crankcase with water, will you be happy? Because water is great. Love it. Works fine. But not for the purpose for which I intended it, which is lubrication of your engine. The cars don't work fine at all.

  • NeilM NeilM on Feb 07, 2017

    "Major shareholder and former CEO Piech reportedly already testified against Winterkorn." Piëch is one of the Family, so obviously it's Winterkorn who gets thrown under the (diesel) bus.

  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
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