Chicago 2017: BraunAbility Brings New Chrysler Pacifica Style to Everyone

Chris Tonn
by Chris Tonn

One in five Americans lives with some sort of disability, per the U.S. Census Bureau, including 3.8 million veterans. Not every disability requires a customized vehicle, but the minivan has become the ideal solution for those who do.

BraunAbility has worked since 1972 to adapt vehicles for those who need them, and unveiled its new upfitted Chrysler Pacifica at the Chicago Auto Show.

Per Joe Garnett, Braun’s director of marketing, between three and four million Americans rely on wheelchairs every day. As all of the companies converting vehicles for wheelchair access are private, so we don’t have specific sales figures, but Garnett told TTAC that BraunAbility owns nearly half of the entire adapted vehicle market.

BraunAbility sources its customized components from the same Tier One suppliers as do major OEMs, including Fiat Chrysler Automobiles, and these modified vehicles are held to the same safety standard as the vehicles on which they are based. That includes crash tests.

That’s no small feat, as building these heavily customized vans requires reimagining them entirely. BraunAbility engineered an entirely new, high-strength steel subfloor to make a significantly lowered floor possible. The rear suspension is redesigned, as well, to compensate for the lowered floor and raised ride height.

That raised ride height is disguised somewhat by body extensions surrounding the van, which integrate steps for front seat access.

BraunAbility re-engineered the sliding door to widen the entrance by approximately five inches since the existing Pacifica slider doesn’t quite open all the way. Adding this more complicated door mechanism increases the upfitted van’s cost significantly, but allows for a wider access ramp for easier loading and unloading.

Chrysler Pacifica standard sliding door versus sliding door modified by BraunAbility for wheelchair access.

Upfitting adds roughly $25,000 to $35,000 to the base price of the Pacifica, Braun’s Kim Hanson explained. Prices vary as disabilities themselves vary, and each dealer will adapt the Pacifica to the needs of the user.

Certainly, this makes the upfitted Pacifica rather expensive. A base Pacifica starts around $30,000 from a Chrysler dealer, meaning a BraunAbility-modified example will run at least $55,000. Granted, that’s a small price to pay to enhance the independence of individuals with disabilities.

A collective “aww” was released by the gathered crowd as a pair of assistance dogs trained by Canine Companions for Independence strutted on the stage. These dogs train for several years to fit the needs of their human friends, and are provided free of charge to their people. One dog and his owner, featured in the video below, wowed the crowd with the pups’ skill at pulling the wheelchair-bound owner up the ramp into the Pacifica, and with the dog’s skill at using the onboard vacuum to clean up his own shedded hair.

More information about this upfitted Pacifica, including local dealers, is available at BraunAbility.com.

[Images: Chris Tonn/The Truth About Cars]

Chris Tonn
Chris Tonn

Some enthusiasts say they were born with gasoline in their veins. Chris Tonn, on the other hand, had rust flakes in his eyes nearly since birth. Living in salty Ohio and being hopelessly addicted to vintage British and Japanese steel will do that to you. His work has appeared in eBay Motors, Hagerty, The Truth About Cars, Reader's Digest, AutoGuide, Family Handyman, and Jalopnik. He is a member of the Midwest Automotive Media Association, and he's currently looking for the safety glasses he just set down somewhere.

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  • Never_follow Never_follow on Feb 10, 2017

    It looks like with each generation, they go a little further with the customization. I recall the first ones looking like custom hackjobs, but this could pass as factory!

  • 7402 7402 on Feb 11, 2017

    Anyone shopping in this market needs to look at these as well: http://www.mv-1.us/. Sure, it won't blend in to traffic the way the Pacifica will, but it is purpose-built from the ground up as opposed to converted. You can also keep the sticker price under 40k if you check no boxes.

  • B-BodyBuick84 Not afraid of AV's as I highly doubt they will ever be %100 viable for our roads. Stop-and-go downtown city or rush hour highway traffic? I can see that, but otherwise there's simply too many variables. Bad weather conditions, faded road lines or markings, reflective surfaces with glare, etc. There's also the issue of cultural norms. About a decade ago there was actually an online test called 'The Morality Machine' one could do online where you were in control of an AV and choose what action to take when a crash was inevitable. I think something like 2.5 million people across the world participated? For example, do you hit and most likely kill the elderly couple strolling across the crosswalk or crash the vehicle into a cement barrier and almost certainly cause the death of the vehicle occupants? What if it's a parent and child? In N. America 98% of people choose to hit the elderly couple and save themselves while in Asia, the exact opposite happened where 98% choose to hit the parent and child. Why? Cultural differences. Asia puts a lot of emphasis on respecting their elderly while N. America has a culture of 'save/ protect the children'. Are these AV's going to respect that culture? Is a VW Jetta or Buick Envision AV going to have different programming depending on whether it's sold in Canada or Taiwan? how's that going to effect legislation and legal battles when a crash inevitibly does happen? These are the true barriers to mass AV adoption, and in the 10 years since that test came out, there has been zero answers or progress on this matter. So no, I'm not afraid of AV's simply because with the exception of a few specific situations, most avenues are going to prove to be a dead-end for automakers.
  • Mike Bradley Autonomous cars were developed in Silicon Valley. For new products there, the standard business plan is to put a barely-functioning product on the market right away and wait for the early-adopter customers to find the flaws. That's exactly what's happened. Detroit's plan is pretty much the opposite, but Detroit isn't developing this product. That's why dealers, for instance, haven't been trained in the cars.
  • Dartman https://apnews.com/article/artificial-intelligence-fighter-jets-air-force-6a1100c96a73ca9b7f41cbd6a2753fdaAutonomous/Ai is here now. The question is implementation and acceptance.
  • FreedMike If Dodge were smart - and I don't think they are - they'd spend their money refreshing and reworking the Durango (which I think is entering model year 3,221), versus going down the same "stuff 'em full of motor and give 'em cool new paint options" path. That's the approach they used with the Charger and Challenger, and both those models are dead. The Durango is still a strong product in a strong market; why not keep it fresher?
  • Bill Wade I was driving a new Subaru a few weeks ago on I-10 near Tucson and it suddenly decided to slam on the brakes from a tumbleweed blowing across the highway. I just about had a heart attack while it nearly threw my mom through the windshield and dumped our grocery bags all over the place. It seems like a bad idea to me, the tech isn't ready.
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