NAIAS 2017: Volkswagen's Atlas Pricing is Shockingly Reasonable

naias 2017 volkswagens atlas pricing is shockingly reasonable

In terms of pounds per dollar, the Volkswagen Atlas could end up as one of the better automotive bargains available in the United States. VW has confirmed that base trims of the Atlas will begin right around $30,000. That’s Ford Flex territory, which is unexpectedly reasonable considering this is a midsize SUV from Germany.

With the Honda Pilot, GMC Acadia, and Mazda CX-9 all starting between $29,995 an $32,420, Volkswagen couldn’t let the valuation stray too far. An automotive paragon like the Golf can start a few grand above the competition, but an unknown entity like the Atlas cannot.

Volkswagen hasn’t said where the R-Line Atlas will be in terms of price, but range-topping SEL Premium models are anticipated to peak near $48,000.

All variants of the three-row SUV will be available with two engine options: the base turbocharged 2.0-liter four-cylinder with 235 horsepower or the 3.6 liter V6 with 276 horsepower. Both come standard with an eight-speed automatic, while Volkswagen’s 4Motion all-wheel-drive system is available only on the six-cylinder

As the Atlas is assembled in Chattanooga, Tennessee, VW chairman Dr. Herbert Diess was keen to express how important it is that the Atlas will be Made in America™.

“North America is very significant for our brand, and the most important task we face is to regain the trust of our customers,” he said at the Sunday unveiling of the R-Line. “Volkswagen stands for cars designed for American buyers and built in the North American region, cars at attractive prices. The new Volkswagen Atlas and the all-new Tiguan mark the beginning of a major product offensive.”

Hinrich Woebcken, CEO of Volkswagen North America, echoed Diess while further illustrating VW’s desire to get back into America’s good graces with help from the sport utility segment.

“This is the biggest and boldest Volkswagen we have ever built in the United States, delivering the distinctive design and craftsmanship we’re known for, now with room for seven, ” he said in a statement. “The Atlas marks a brand new journey for Volkswagen to enter into the heart of the American market.”

Atlas models will go on sale this spring, with the R-Line package made available later in the year.

[Images: Volkswagen]

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  • Jalop1991 Jalop1991 on Jan 11, 2017

    Huh. Slap a GM badge on this thing, and nobody would look twice or dispute it. VW's Americanizing efforts over the last 5 years have produced some awful looking cars, and this is no exception.

  • DudeMcLovin DudeMcLovin on Jan 12, 2017

    This rig is uuuugggglllllyyyy

  • Kip65688146 "Everyone is worried about the public stations, but why don't we focus on the low hanging fruit: home charging? "BAM!!!!!!!!!!!!!!!!!!.............This guy gets it!I'll add current battery tech means EV's in their current state are not replacements for ICE Cars & trucks but make a good argument as 2rd or 3rd vehicles in mulit-car households which is hardly a niche market.
  • 2ACL Looking forward to the next part. I didn't like the first generation, but the second-generation was on my radar; I like the low-key, yet elegant styling, and the automotive media raved that the road-handling was significantly cleaned up from its nautical predecessor's. I'd still consider one if a replacement event unexpectedly befell my TL, but developments since have made that something of a long shot.
  • Deanst “Switching to EVs will be end of the Dodge brand. Nobody wants EVs.”Tesla, a brand which only sells EVs, is the number 1 luxury vehicle seller in America. But do go on…….
  • Randall Tefft Sundeen Oldsmobile was ALWAYS my favorite GM marque ! I remember as a kid you couldn't walk down the street without tripping on one! In 1977 and 1984 respectively olds sold. Million units, GM's second biggest seller as well as being the test brand for new options (Why take a risk with Cadillac?) The first CLUTCHLESS MANUAL , the first ELECTRIC POWER WINDOWS the first AUTOMATIC not to mention in 1974 the first airbag. Iam fortunate enough to live in a warm climate where old cars are plentiful sadly very few Oldsmobiles. Many features we take for granted were developed by this special brand
  • Conundrum Some parts of the US are in a bad way due to drought and climate change as well, but Posky manages to avoid mentioning Lake Meade, Musk going bananas over no water for his Nevada gigafactory, a few wildfires and floods here and there. No let's have a chuckle over China's experience instead, and chuck in the name Toyota in the headline as a draw. Musk is demanding China ensures his Shanghai factory gets plent 'o power, because that's what spoilt billionaires do. Me, me, me first. Doesn't work when everyone's gasping for breath.Kind of seems to me that avoiding the obvious is the American way. Let's burn some more coal and make things much better! Yeah!Meanwhile, apparently whoever runs this website on a technical basis needs to go back to training school.meanwhileThe way this site "operates", which it mainly doesn't, is a complete farce!Let's have an opinionated article on that.