General Motors Lied About All US-Sold Chevrolet Cruze Sedans Being Made in America

Mark Stevenson
by Mark Stevenson
general motors lied about all us sold chevrolet cruze sedans being made in america

Update: Added dealer info, sales background.

Contrary to a statement released two days ago by General Motors, it seems not all Cruze sedans sold in the United States are made in the United States.

According to TTAC alum Ed Niedermeyer, a number of 2017 Chevrolet Cruzes — even those for sale at a dealer in Lordstown, Ohio, where GM manufactures the Cruze in the United States — are Hecho en Mexico.

On Tuesday, in response to a tweet from President-elect Donald Trump criticizing General Motors importing Cruzes from Mexico, GM stated:

General Motors manufactures the Chevrolet Cruze sedan in Lordstown, Ohio. All Chevrolet Cruze sedans sold in the U.S. are built in GM’s assembly plant in Lordstown, Ohio. GM builds the Chevrolet Cruze hatchback for global markets in Mexico, with a small number sold in the U.S.

However, after looking at VIN numbers for a number of Cruze sedans listed online at dealers throughout the United States, Niedermeyer saw many VINs beginning with the number “3.”

All Mexican-made vehicles have VIN numbers that begin with 3A through 37.

Here is GM's 2017 Model Year VIN decoder. As you can see, Hecho En Mexico VINs start with 3G1

— E.W. Niedermeyer (@Tweetermeyer) January 5, 2017

Here are 5:

— E.W. Niedermeyer (@Tweetermeyer) January 5, 2017

At Greenwood Chevy in Youngstown, OH (near the Lordstown plant):

— E.W. Niedermeyer (@Tweetermeyer) January 5, 2017

Please keep in mind: all of the VINs I'm posting here are of Chevrolet Cruze SEDANS (not hatchbacks) that were made in Mexico.

— E.W. Niedermeyer (@Tweetermeyer) January 5, 2017

We sent out our own Bozi Tatarevic to visit his local Chevrolet store, which lists at least two units with VINs beginning with 3G, to verify if the VINs listed online were correct.

This 2017 Chevrolet Cruze Sedan LS Automatic is located at Flow GM Auto Center in Winston-Salem, NC, and its VIN and Monroney sticker clearly indicate it was assembled in Mexico.

Bark M. was also able to locate 41 Mexican-built Chevrolet Cruzes at a single Autonation store in Miami.

General Motors clarifies statement

According to Nick Bunkley, reporter for Automotive News, on Twitter, General Motors said it imported Cruzes from Mexico for about three months in 2016 during its launch.

GM says it hasn't shipped any Cruze sedans to US since the fall. I took Tuesday statement to mean it never brought any to US, as did others.

— Nick Bunkley (@nickbunkley) January 5, 2017

Though, as Nick states, he understood the statement to mean GM imported no Cruze sedans from Mexico, as we did here at TTAC.

Not driven by demand

Mexican-built Chevrolet Cruze imports aren’t even a matter of high domestic demand for the second-generation sedan. GM has roughly 80,000 Cruzes in inventory going into December, representing about four-months supply for the compact. The Cruze accounted for only 6 percent of GM’s U.S. volume in 2016.

“Prior to the false statements General Motors made in response to Trump’s Cruze/Mexico tweets, 2016 was a particularly poor year for GM’s compact car,” stated TTAC’s sales guru Timothy Cain.

“While U.S. sales of passenger cars slid 9 percent, Cruze volume plunged 17 percent, a loss of nearly 38,000 sales for GM’s fifth-highest-volume product. Given the freshness of the Cruze’s complete redesign, this sharp downturn wasn’t merely explained by the sector’s decline. GM did, however, de-emphasize sales to daily rental companies through much of 2016, a factor that contributed to the decrease.”

General Motors did not respond when contacted.

[Images: © 2017 Bozi Tatarevic/The Truth About Cars]

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  • Ricknrusty Ricknrusty on Jan 06, 2017

    Well, not all Chevy Cruze Cars are made in Mexico. I have a 2014 Chevy Cruze Diesel and it was made in the Great USA. My motor was made in Germany. The German motor in my car is a B Model. The original 2.0 liter motor did not meet the emissions requirements in the state of California. So they produced this B Model which so far is ok. they said it would get 46 mpg on the freeway, but now its lagging some. Time to take it in to Chevy for a check up.

  • Taxman100 Taxman100 on Jan 08, 2017

    The large Chevy dealer here in Central Ohio has 89 Cruze in stock - of those 24 were "Henco En Mexico". It seems to hold around 30% or so.

  • Jeanbaptiste Any variant of “pizza” flavored combos. I only eat these on car trips and they are just my special gut wrenching treat.
  • Nrd515 Usually for me it's been Arby's for pretty much forever, except when the one near my house dosed me with food poisoning twice in about a year. Both times were horrible, but the second time was just so terrible it's up near the top of my medical horror stories, and I have a few of those. Obviously, I never went to that one again. I'm still pissed at Arby's for dropping Potato Cakes, and Culver's is truly better anyway. It will be Arby's fish for my "cheat day", when I eat what I want. No tartar sauce and no lettuce on mine, please. And if I get a fish and a French Dip & Swiss? Keep the Swiss, and the dip, too salty. Just the meat and the bread for me, thanks. The odds are about 25% that they will screw one or both of them up and I will have to drive through again to get replacement sandwiches. Culver's seems to get my order right many times in a row, but if I hurry and don't check my order, that's when it's screwed up and garbage to me. My best friend lives on Starbucks coffee. I don't understand coffee's appeal at all. Both my sister and I hate anything it's in. It's like green peppers, they ruin everything they touch. About the only things I hate more than coffee are most condiments, ranked from most hated to..who cares..[list=1][*]Tartar sauce. Just thinking about it makes me smell it in my head. A nod to Ranch here too. Disgusting. [/*][*]Mayo. JEEEEZUS! WTF?[/*][*]Ketchup. Sweet puke tasting sludge. On my fries? Salt. [/*][*]Mustard. Yikes. Brown, yellow, whatever, it's just awful.[/*][*]Pickles. Just ruin it from the pickle juice. No. [/*][*]Horsey, Secret, whatever sauce. Gross. [/*][*]American Cheese. American Sleeze. Any cheese, I don't want it.[/*][*]Shredded lettuce. I don't hate it, but it's warm and what's the point?[/*][*]Raw onion. Totally OK, but not something I really want. Grilled onions is a whole nother thing, I WANT those on a burger.[/*][*]Any of that "juice" that Subway and other sandwich places want to put on. NO, HELL NO! Actually, move this up to #5. [/*][/list=1]
  • SPPPP It seems like a really nice car that's just still trying to find its customer.
  • MRF 95 T-Bird I owned an 87 Thunderbird aka the second generation aero bird. It was a fine driving comfortable and very reliable car. Quite underrated compared to the GM G-body mid sized coupes since unlike them they had rack and pinion steering and struts on all four wheels plus fuel injection which GM was a bit late to the game on their mid and full sized cars. When I sold it I considered a Mark VII LSC which like many had its trouble prone air suspension deleted and replaced with coils and struts. Instead I went for a MN-12 Thunderbird.
  • SCE to AUX Somebody got the bill of material mixed up and never caught it.Maybe the stud was for a different version (like the 4xe) which might use a different fuel tank.