By on January 21, 2017

Image: Nissan 2017 Nissan Rogue One Star Wars

If compact crossovers were feature films, Nissan’s Rogue would be tapped for an Academy Award statuette. The surging model ended a record sales year with a truly boffo month, and Nissan can give partial thanks to the visibility heaped on it by the Rogue One marketing campaign.

You couldn’t escape it — simply, it was everywhere. No longer dodging monsters made out of ice, the Rogue spend the holiday season dodging lasers as it plowed across a Martian-like landscape. The automaker’s partnership with Lucasfilm took the vast marketing power of the Star Wars franchise and brought it to bear on a relative latecomer to the crossover game, cranking its exposure up to “11.”

That, coupled with a cringe-inducing (or lustworthy) limited-edition Rogue and an end-of-year sales push, made the Rogue the best-selling non-pickup vehicle in the U.S. for the month of December. Unfortunately for Nissan, nothing lasts forever. Rogue One won’t stay in theaters forever, and there’s no new partnership on the horizon.

What to do?

According to Automotive News, whatever the plan is, Nissan wants everyone in on it. The Rogue One campaign saw full dealer participation and an all-hands-on-deck approach to marketing the product. No longer would a distant ad agency handle all the exposure.

Jeremy Tucker, vice president of marketing, communications and media at Nissan North America, told the publication that all future marketing efforts will use the Rogue One campaign as a template.

“The Rogue Sport is coming and we want to create that recognition again, the excitement around it,” said Tucker. “It’s all part of the master plan: How do you start to kind of drive that recognition and break through to consumers?”

The Rogue Sport — an overseas market Nissan Qashqai — arrives this spring to flesh out the brand’s utility lineup. Of course, by that time, there won’t be much left of the Rogue One campaign. During the Star Wars push, dealers placed certain models close to the Rogue, hoping that the crossover’s appeal would boost exposure of other vehicles and offers. An online campaign targeted potential buyers in their homes.

“What I’ve learned from this, and what I’m going to replicate, is how can we do this in every piece of big marketing we have for every big launch, to get this level of dealer engagement and involvement,” said Tucker.

So, just how successful was the Rogue in December? With 40,477 sales in the U.S., the model topped the performance of both the Toyota RAV4 (37,214) and Honda CR-V (37,778), both of which were enjoying the strongest sales month of 2016. It’s understandable Nissan doesn’t want to mess with a winning formula. The problem now becomes finding another splashy partner.

[Image: Nissan]

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107 Comments on “When the Droids go Home: Nissan’s Rogue is a Sales Stud, But What Comes Next?...”


  • avatar
    DeadWeight

    Do a Pink Pu$$yhat Version, complete with ears and whiskers, dodging Trumpigula Tic-Tacs & well-manicured hands, as an homage to the trillion-women marches taking place around global large cities now, with lower-jaw removed and chained supreme-beta males in tow!

    Too soon?

    • 0 avatar
      redapple

      DW
      You have a mad, mad mind. Can I have peak inside?

    • 0 avatar
      28-Cars-Later

      This sums things up quite nicely and I think you’ll appreciate the sentiment:

      A cabal of these b*tches needs to be C-130ed over to Aleppo, Yemen, Libya and/or Haiti – and get a good long snoot full of their “heroes” work….

      WHICH TRUMP HAD NOTHING TO DO WITH.

      Asshats.

      • 0 avatar
        April S

        Bitches?

        Stay classy.

        P.S. Why use askerists when you type something? Does that somehow make what you type less offensive?

        It doesn’t.

      • 0 avatar
        FreedMike

        I see. So…if you marched on Saturday you think ISIS is a “hero”.

        Talk about your false equivalency. To wit: if you oppose Trump you must be a friend of ISIS.

        Sorry, 28, I marched and I’m perfectly OK with the military continuing to blow them all to hell. I’d say if you took an informal poll of the marchers, they’d agree.

        You’re smarter than that.

        • 0 avatar
          30-mile fetch

          “You’re smarter than that”

          I used to think so. I’m not so sure anymore.

        • 0 avatar
          28-Cars-Later

          I quoted an outside source to make DW laugh. I oppose outside interference by foreign leftist billionaires and international anarchists. Funny how everyone is obsessed with Russian interference but nobody talks about Saudi/Qatari/Israeli/Soros interference in the gov’t. I also find it interesting how there were no similar well funded protests to TPP, TTIP, NDAA, and all of the other f*cked up sh*t the former President was up too. Funny that.

          • 0 avatar
            DeadWeight

            When is the Democratic Grassroots million “person” march on Washington to protest the Democratic National Committee’s overt & lengthy sabotage of Bernie Sanders’ nomination by the likes of Debbie Wasserman-Schultz, Adam Schiff, Donna Brazile, Nancy Pelosi, Barbara Boxer, Charles Schumer, John Lewis, Debbie Dingle, et al.?

            And will that march include larger numbers of males, and “flyover state” women who are religious (maybe even pro-life), are working class (versus managerial class), and particularly, millennial voters of of all racial backgrounds whom the polls foretold were overwhelmingly in favor of Bernie Sanders, yet whose actual participation in the process of registering to vote, and casting a ballot on election day was abysmally low (as was that of African Americans and Hispanic-Americans, two core Democrat voting constituencies)?

            I don’t think it’s a stretch to state that the DNC rigged their own nomination process to actually nominate the sole candidate who was likely to lose to Donald Trump in a general election.

            I’m no fan of Trump at this point or prior, nor Establishment, old-guard, neoconservative Republicans (whose maximum destructive policies peaked during Dubya’s idiotic 8 years of incredibly expensive and irrational foreign policy – giving rise to Obama’s two terms), but I’m also no fan of an ironically named “Democratic Party”‘ that is essentially controlled, financed and administered by the managerial class and coastal elites (really; it’s true), who live in an incredibly insular bubble of their own, and attempt to sabotage the odds of nomination of particular candidates who better connect with the base of their party, in an attempt to un-democratically “banking” and “coronary” their chosen one.

            The irony of this election cycle could not be more ironically biting.

            How about an average Democratic-voter/person March On Washington, or would life (and financial strains caused by many hundred-dollar or thousand dollar airline tickets and $275-$500 per night hotel rooms anywhere near the Capitol) make this too prohibitive, and would Madonna, Charlize Theron, Melissa Etheridge, Lena Dunham, Jane Fonda, et al. even bother to then show up?

    • 0 avatar
      OldManPants

      ‘Do a Pink Pu$$yhat Version”

      Or a White-Collar Inmate version with a big red splotch across the tailgate and the grille kicked-in!

    • 0 avatar
      mtmmo

      “…with lower-jaw removed and chained supreme-beta males in tow!” You could just call them Democrats. Oh what happened to my party…

      • 0 avatar
        VoGo

        Interesting to see that women exercising their rights to assembly and free speech is so threatening to you.

        • 0 avatar
          Paragon

          We have a new President for the next four years. I agree about the rights of free assembly and of free speech. But, exactly what does protesting really accomplish? Isn’t it really about saying that my candidate lost the election and I’m not happy about it? The answer to that is move on with life and deal with it. Don’t most people have many more worthwhile things to do than stand around protesting? Seems like being a protester is about being an attention whore. And, people like that are generally not very well regarded. So, in no way trying to be insulting, VoGo. Oh, and if the media didn’t give them any attention, what would the protesters accomplish?

          • 0 avatar
            psarhjinian

            Being a protester is about expressing your dissatisfaction with something. If you can’t or don’t protest, even in some small way, you’re basically giving tacit approval of how society is run.

            One of the pillars of a free society is being able to say—emphatically, if within the bounds of law—that you disagree.

            The hallmarks of an unfree society is one where protest is suppressed and the media officially discouraged from giving protest and audience.

          • 0 avatar
            VoGo

            People who know history appreciate the value of protest.

          • 0 avatar
            bd2

            There’s a reason why Putin squashes protests in Russia, clamps down on the press (including journalists who criticize the regime getting “knocked off”) and imprisons wealthy Russians who dare to oppose him and artists.

            Same goes for the budding totalitarian, Erdogan, in Turkey and of course, there is the PRC, which under Xi Jinping, has been harder on protesters and those daring to criticize his rule, not to mention the pudgy dictator in North Korea (who like, our current President is the “best” at everything, knows everything and is the only person who can “save” the North Korean people).

          • 0 avatar
            Lou_BC

            Paragon – “But, exactly what does protesting really accomplish?”

            Ask the KGB or CIA?

          • 0 avatar
            April S

            @Paragon

            I would rather be known as a attention whore than a pussy grabber.

          • 0 avatar
            OldManPants

            “I would rather be known as a attention whore than a pussy grabber.”

            You can be both!

            But unlike Thump my grabbing has always and only been reciprocal.

          • 0 avatar
            April S

            @OldManPants

            Are you absolutely sure?

          • 0 avatar
            FreedMike

            @paragon:
            “But, exactly what does protesting really accomplish?”

            Fair question, and here’s the answer: it sends a signal to the other elected officials in the government. Here in Colorado, we had anywhere from 150,000 to 200,000 people marching. In this election, that’s enough to swing ANY election.

            Trust me, our elected representatives in Washington WERE watching.

        • 0 avatar
          28-Cars-Later

          Where were they when the former President backed “moderate” terrorists who killed women and children while still sneaking in time to toss homosexuals off of roofs?

          • 0 avatar
            VoGo

            Where were YOU?

          • 0 avatar
            28-Cars-Later

            I was planning on leaving the country for Europe. That’s probably still the plan maybe just a bit delayed.

          • 0 avatar
            highdesertcat

            “I was planning on leaving the country for Europe.”

            I would advise against Europe. It is a mess right now. I just got back from six-months+ in Europe — Germany, Portugal, Holland, Denmark, with visits to England, Belgium, France, Spain, Switzerland and Italy.

            It’s a mess! Worse than the US, right now.

            But I am planning to stay in Ensenada, BC, Mexico, for an extended period as soon as we get things wrapped up here.

            Lots of Americans live just south of the border down Mexico way. And other locations in Central America as well. Large communities of Americans.

            Big numbers. The ones I talked to last time I was there were not coming back to the US, but they were mostly mature, like 55 and older, financially secure.

          • 0 avatar
            28-Cars-Later

            I was in Switzerland and Czech Republic last June, I didn’t see anything of that sort but from talking to the locals I know it is as such in some places. If neither of those locales would work, there is always Ireland (which I would rather avoid due to EU ties).

            The fall of the EU is at hand. I do hope Merkel is Mussolini’d in the process.

          • 0 avatar
            highdesertcat

            28-Cars-Later, Switzerland was calm when we were there but the the Douane (Border Customs) sure was tight, checking our papers thoroughly and asking for American ID’s as well along with our passport (like our retired-military ID cards).

            I don’t know anything about the Czech Republic. I would imagine a lot of refugees there too.

            I think the EU has some very difficult days ahead, certainly more difficult than our days ahead in America under Trump.

            Even though we dressed as Europeans, drove cars with European license plates and strove to keep a low profile, merchants often asked if we wanted to pay with US dollars. Maybe to enhance their personal basket of currencies? But they had us dead to rights.

          • 0 avatar
            28-Cars-Later

            I had no issues but I wasn’t driving in country. With a locally sourced fleece and jeans I seemed to blend in and was mistaken for a local several times in Geneva and Zurich whereas in Prague, I stuck out like a sore thumb. My French tutor explained it is your body language which always gives you away. I might add Geneva is creepy at night, the whole place shuts down at like 11 on weeknights and walking home on Rue de Rive felt like something out of 28 Days Later – dead silence not a soul or animal to be seen.

            Czech Republic has not undergone an outsider invasion, in fact its people are quite opposed to the situation. Prague is the best kept secret in Europe with an extremely friendly English speaking populace (people under about 30 at least). I’d like to go again this spring but I’m not sure I can justify the expense (esp since I was just there).

          • 0 avatar
            RobertRyan

            @highdesertcat @28-Cars-Later
            My sister just went through Norway other parts of Scandinavia, Ireland and England not a problem.
            Switzerland always checks everyone, it is not part of the EU
            Europe is so ” unstable” that it has broken Automobile sales records
            15 Million vehicles this year.
            Generally merchants wanted you to pay in their currency, for a Euro zone plenty of places where Euros not accepted.

          • 0 avatar
            highdesertcat

            “it is your body language which always gives you away.”

            Wow, I never thought about that! Amazing!

          • 0 avatar
            highdesertcat

            RobertRyan, maybe people there want to trade their money for tangible goods like cars, appliances, etc, before they descent into their recession.

            A lot of places we went there were signs up that read “We accept US Dollars.”

            Never used to be that way.

            The Euro has depreciated in value.

          • 0 avatar
            RobertRyan

            @highdesertcat
            Not just Body language but your accent. Many Europeans can speak English but they recognise Australians, Americans and people from the UK

          • 0 avatar
            28-Cars-Later

            I was there right before Brexit, in fact it was a hot topic. My guess is that had something to do with sudden FRN acceptance.

          • 0 avatar
            RobertRyan

            @28-Cars-Late
            No different than before. Euro and US Dollars are illegal currency outside the tourist areas.Basically you have a mini market in foreign currency in the touristy areas that is converted to local currency at the banks.
            Most of highdesertcats travels were in the Eurozone with the exception of Denmark and Switzerland.
            In the Tourist areas the Euro and US Dollar are the ” currencies” of the tourist

          • 0 avatar
            Whatnext

            I love it when Americans try to claim they “get” Europe. Especially Trumpees.

          • 0 avatar
            FreedMike

            “Where were they when the former President backed “moderate” terrorists who killed women and children while still sneaking in time to toss homosexuals off of roofs?”

            Good question, and since we’re into straw men today, here’s a follow up: why didn’t any of Trump’s kids join the f**king Army to fight the Islamic terrorism they so despise? Or, how ’bout “If Trump hates Islamic terrorism so much, why didn’t he donate a billion dollars to the Pentagon (or maybe just stop taking all the tax dodges he takes) so they could buy some more stuff to blow ISIS up with?”

            The answer to your question, though, is simple: in foreign affairs you have to get into bed with any number of people you’d rather not be in bed with. That doesn’t mean you have to mimic those people in your domestic affairs.

        • 0 avatar
          DeadWeight

          I’m not threatened by these protests.

          I think that they’re a huge waste of time, effort and energy, particularly at this time (24 hours into a new presidency), however.

          But they’re a fundamental right under the 1st Amendment, and I’d literally FIGHT THE POWER (1st, through emergency legal petition, then through physical action) if ANYONE tried to stop the protests.

          Also, I voted for neither Trump nor Clinton, and seem few redeeming qualities in either.

          Given the quality of the two candidates from the two major U.S. political parties we’ve been seeing the last decade or so, I’m not too sanguine about the future of this nation, unfortunately.

          I really wish I could say that I see great things on the horizon, but the data, socioeconomic trends, and raging divisiveness (in huge part due to the socioeconomic crises we are suffering through, including mind-boggling inequality nurtured by both Republicans and Democrats) is not giving me HOPE that there’s any reason we’re going to see any real CHANGE in the incredibly destructive trends I’m seeing.

          • 0 avatar
            28-Cars-Later

            I have had a similar assessment since at least 2014 although I have slight hope the God Emperor bought us some time. Maybe he will even attempt to thwart the planned implosion? of course if the latter…paging Mr. Oswald please pick up the white courtesy phone

          • 0 avatar
            highdesertcat

            I didn’t vote for Trump either, but the guy is the new President.

            Would there have been such an outcry if protesters had acted this way when the first negro president was elected?

            And we already know about the past eight years. Epic fail! That’s why Trump is the new president today, for Hope and Change! Si, se puede! Yes, we can!

            I think we should give Trump a chance. I hope he does well. But most of all, I hope he keeps all of his promises to his followers who elected him.

            If not, he’ll be a one-termer – something the last guy should have been.

          • 0 avatar
            VoGo

            28CL,
            Why is it always the WHITE courtesy phone with you people?

            (kidding!)

          • 0 avatar
            28-Cars-Later

            Nice one.

          • 0 avatar
            John-95_Taurus_3.0_AX4N

            HDC: I owe you a beer, sir.

          • 0 avatar
            John-95_Taurus_3.0_AX4N

            “Also, I voted for neither Trump nor Clinton, and seem few redeeming qualities in either.”

            Here, here.

          • 0 avatar
            highdesertcat

            John-95_Taurus_3.0_AX4N,

            I used to be a Sam Adams man but since my extended stay in Europe I have become highly appreciative of Heinekens. Good stuff!

            Thanks dude.

          • 0 avatar
            28-Cars-Later

            1775. No wait that’s a US beer, this is what I meant: 1664

            http://kronenbourg1664.com/

          • 0 avatar
            highdesertcat

            Never tried 1664. In Germany by wife’s family was partial to Bitberger Pilsner.

            Ein Bit, bitte.

            My wife’s brother-in-law, usually brought his own Grolsch beer. I tried it, it was OK, but I liked the smoothness of Heineken (brown bottle).

            I bought it by the case (24) and when we left they gave me all my glass-bottle deposit money back, so I only actually paid for the contents every time I bought a case. It was nifty.

          • 0 avatar
            RobertRyan

            @highdesertcat @28-Cars-Later
            No, nothing like that at all. EuroZone is a financial,trading Zone.
            Czech Republic, Poland, Hungary, Switzerland , Scandinavian Countries trade in their own currencies.
            Countries who do not accept the Euro, will trade in the Euro and US Dollars in tourist areas
            European Union has been doing well despite, all the negative press.
            Brexit in my mind will have little impact.
            By all reports the EU Auto market will keep on growing..
            I would think that 15 million sales mark will be broken again
            https://www.carsales.com.au/editorial/news/2017/volkswagen/euro-auto-sales-boom-105565

        • 0 avatar
          Lou_BC

          @VoGo – and they wonder why women were protesting!

          “How many evangelical leaders in the 1990’s said they were not electing a pastor-in-chief when it came to Bill Clinton? Answer: None. Now, ask same question about Trump. Following the release of Trump’s less-than-Christian remarks about women, evangelical leaders circled the wagons around him, saying he wasn’t meant to be pastor-in-chief.”

          ““If you are comfortable with your vote for Donald Trump right now, if you’re really comfortable with it, you might want to reconsider some of the things. Because I think we’re becoming a nation . . . or, no, I’m sorry . . . I think the GOP has become the party of Bill Clinton”

          Those comments were made by Glenn Beck.

      • 0 avatar
        28-Cars-Later

        You got Clintonized.

    • 0 avatar
      30-mile fetch

      I was wondering how an article on the Nissan Rogue managed to already generate 47 comments, so kudos Deadweight and lol. But your agitation stirred up the slime from the bottom of the pond.

      Christ, this election has brought out the sh*tty side of people.

    • 0 avatar
      caljn

      HDC: yes the last 8 years were awful! Or was it ’01 -’09? It’s always hard to tell.

      And yes, Donny tiny hands will be a one termer. That’s if he makes 4 years, with that attention span and all.

      • 0 avatar
        highdesertcat

        caljn, I did great under Clinton and Shrub. People seemed to have more money to spend then, which meant they would hire me for their property remodeling projects. It was a great time for builders and remodelers.

        The last guy, not so much. Businesses were laying off their employees right after the 2008 election. My father-in-law let 65 people go and refocused his real estate business solely on family members to be the employees.

        But all that’s behind me. I’m retired now. Have moved up to the leisure class.

        • 0 avatar
          VoGo

          The silver lining of Alzheimers is that it can leave its victims completely without memory of The Great Recession and its causes.

          • 0 avatar
            Dave M.

            Correct. Everyone forgets “the last guy” was handed an unmitigated clusterf*** for an economy and TWO very expensive military commitments on the other side of the world. The new guy inherited a much better economy with a considerably smaller foreign obligation.

            My regret today is it didn’t dawn on me this morning to take my teenage daughter to our local protest (25-30k). I had a late night at work and unusually slept in. I think it would have been impressive for her to see the combined gathering for a common cause.

            Trump’s persona and treatment of others both make me ill. In my 40 years of presidential voting, this had to be the worse candidate offering ever.

            Trump is our president, for better or worse. I pray the world improves.

          • 0 avatar
            Whatnext

            So true VoGo, so true. They also seem to have conveniently forgotten all the venom directed at Obama by protesters after the 2008 election, and now appear genuinely bewildered that anyone might actually protest a new president. How soon they forget the lynching and monkey cartoons….

          • 0 avatar
            ajla

            Everyone is a ridiculous tone-deaf hypocrite with selective memory.

          • 0 avatar
            bd2

            And let’s not forget Bush II kept the cost of both wars ($3 Bllion and counting) “off the books” (which Obama put back on the books) and was unpaid for, as well as the ongoing cost of the Medicare Part D prescription drug program which also was unpaid for and was a boon to Big Pharma (gotta love that prohibition on asking for a volume discount provision).

          • 0 avatar
            mikey

            Alzheimer’s ……Has no “silver lining”

          • 0 avatar
            DeadWeight

            “And let’s not forget Bush II kept the cost of both wars ($3 Bllion and counting)’

            Dude, try 3.8 to 6.4 trillion by the time all is said and done (some claim it will exceed 7 trillion USD).

            This figure doesn’t include attempting to assess and value the lives of an estimated 1.1 million civilians who died, 5,700 U.S. Troops who died, the injuries that another 47,000 military personnel received, etc.

            The 2nd Iraq War cluster was one of the 3 or 4 top reasons that Trump was able to become POTUS.

            We’re seeing increasing volatility in the nature of politics and huge action-reaction cycles at the Congressional & Presidential levels in the U.S., with someone like Bush II winning in 2000, and then a very nearly opposite Obama, who seized on Dubya’s major drink ic and foreign policy failures, to defeat McCain & Romney in 2008 & 2012, respectively, and now Trump, who is very nearly opposite Obama, defeat Hillary Clinton in 2016, due to middle-America dissatisfaction with cultural, economic and other policy-based prescriptions (e.g. ACA) of Obama.

            interestingly, also, is that the party holding the executive branch has seen major, wave losses in the number of seats they previously held in both chambers of Congress.

            American Politics and Americans themselves are becoming increasingly & stunningly polarized and reactionary, since approx 2000 (we’ve seen unpredictable events in isolation in the past, but it’s becoming the norm now).

            Historical periods such as what we’ve seen over the last 16 years in the U.S. have typically been predictors of increasing domestic strife, which is then often amplified by international strife and periods of crises (militarily, economically and otherwise), which often correlates with a major war.

          • 0 avatar
            28-Cars-Later

            “which is then often amplified by international strife and periods of crises (militarily, economically and otherwise), which often correlates with a major war.”

            How can this happen, unplanned, in the nuclear age?

    • 0 avatar
      toxicroach

      I don’t fully grasp the gibberish you’re spouting, but I have a couple of observations.

      1) everybody I’ve ever met who acts like real men are conservatives have always been fat-ass couch commandos who couldn’t bench 1 plate. You ain’t fooling anyone, zeta male.

      2) you, personally, are a prick.

    • 0 avatar
      FreedMike

      Ah, so we need to do the “beta male” troll…to show how snarky we are.

      You know what REAL men have in common? They let other men decide for themselves what makes them “real men.”

      The others are just scared, stupid little boys with mommy or daddy issues. And they need attention. Thus, the trolling.

      Now, I don’t know about any of y’all, but for me, part of being a real man means standing up when I see something I don’t like. That’s exactly what I did Saturday. Now, if that makes me a “beta male” in someone else’s eyes…well, I suppose that’s his call. Ask me how many f*cks I give.

      • 0 avatar
        30-mile fetch

        I’m with you Mike. The developments lately are absolutely insane and its nice to see so many people exercising their free speech about it. I know some excellent people who went to the Washington DC women’s march, and to read some of the comments above just p*sses me off.

  • avatar
    28-Cars-Later

    I think part of the success of this was the fact it was aligned with a huge franchise going back several decades, and how many of them are there? Star Wars and Star Trek come to mind but not much else. More recently I supposed Hyundai could have done a “Walking Dead” edition model and maybe have enjoyed some success but not much else is coming to mind in terms of automotive special editions and movie tie ins. The best use for them is probably being used as the vehicles in popular movies as opposed to being marketed as a “movie special edition” version.

    • 0 avatar
      hubcap

      “I think part of the success of this was the fact it was aligned with a huge franchise going back several decades…”

      You just might be right. What I can’t figure out is, other than the name, what does a Nissan Rogue have in common with Star Wars. I could see a Terminator or Bourne themed vehicle. Or one that pulls from the sundry superhero flicks.

      But not Star Wars. Given the promotions success, eh, what do I know.

      And while were talking about Rogue One I feel someone with some collar horsepower finally decided to make a movie instead of a mish-mash of poorly transitioned scenes.

      • 0 avatar
        28-Cars-Later

        That’s a good point, the only point in common would probably be the name “Rogue”. In the Star Wars universe, the name of a prominent Rebel X-Wing squadron in the post trilogy games/books is “Rogue Squadron” (they were called “Red Squadron” in the first film). Nissan had its Rogue model since I think MY04, so it wasn’t a idea as a tie in (esp since the film’s title had “Rogue” in it).

        “I could see a Terminator or Bourne themed vehicle. ”

        Terminator is a maybe, and I could have sworn there was a Terminator Tundra or something. I don’t think Bourne has the chops for a special edition auto.

    • 0 avatar
      dwford

      Hyundai DID do a Walking Dead edition Tucson….

    • 0 avatar
      tedward

      Vw had a great campaign for the passat that was star wars too. I have a theory as to why they worked so well, as neither car has any star wars-ish qualities.

      1. The public love and subconscious associations run deep with star wars.
      2. The lucas/Disney buy in is certainly immense, so the rest of the budget probably scales accordingly.
      3. The cost and franchise love provides incredible motivation and inspiration to the agency creative and management teams. I think you’re either a zero or a hero after executing one of these campaigns. Pressures on.

      Nissan is delusional if they think they can benchmark a campaign’s effectiveness on this one and actually met that mark. It’s probably dealer “participation” that they want to see a repeat on, which means franchises buying marketing materials for every campaign on a bigger scale. I’ll see that before I believe it. GM’s are not going to hurry to buy signage for a less resonant concept, which is nearly every other concept. I bet Nissan USA marketing would love that potential cost sharing.

    • 0 avatar
      April S

      Concerning Star Trek I think the only automotive tie-in that made any money was for the person who came up with those Star Trek Academy window stickers.

  • avatar
    SilverCoupe

    Just find out in advance what the name of the next Star Wars movie is, and rename one of your cars after it – though your car’s name might end up being “Death Star” or something.

  • avatar
    VoGo

    I guess that Jack was right that the Star Wars franchise is meaningless now that it has female protagonists.

  • avatar
    Wheatridger

    Why do I even visit his site anymore?
    This is a new low. Moderator?

    • 0 avatar
      28-Cars-Later

      Point on the doll to where he touched you.

      • 0 avatar
        mtmmo

        You made me think of the episode Charlie Got Molested from It’s Always Sunny. I recall Charlie’s Mom starting the intervention trying to get Charlie to point on a baby doll where he was molested. I’ve only caught the show a few times but that scene was an all time classic.

        • 0 avatar
          DeadWeight

          One of the best episodes is when the downturn hit, and Frank & Dee started selling steak knives & vacuum cleaners door to door, Charlie starts catching crabs from the river near the sewage outlets, Mac & Dennis use a Dave & Buster’s Power Card-modeled Paddy’s Cash to try and get the homeless to buy more drinks and merchandise at the bar.

          We did it.

          I think we made every single one of our Paddy’s Dollars back.

          You’re damn right. Thus creating the self-sustaining economy we’ve been looking for.

          That’s right.

          How much fresh cash did we make?

          Fresh cash?

          Yes.

          Uh, well, zero. Zero, if you’re talking about U.S. currency.

          People didn’t really seem interested in spending any of that.

          That’s okay.

          So when they run out of the booze, they’ll come back in and they’ll have to buy more Paddy’s Dollars.

          Right. That is assuming, of course, that they will come back here and drink.

          They will because we’ll redistribute these to the shanties, thus ensuring them coming back in, keeping the money moving.

          Well, no, if we just redistribute these, then people will continue to drink for free.

          Okay.

          How does this work, Mac?

          The money keeps moving in a circle.

          But- But we don’t have any money.

          All we have is this.

          How does this work, dude?

          I don’t know. I thought you knew.

          I thought you- What?

          I thought you were on top of this!

          You’re the one that came up with the plan!

          Did I come up with this plan?

          Last night, dude, with the D&B Power Card and the- Oh, I blacked out that night.

          sh1t, dude! I’ve been following your lead! Oh, Jesus.

          Oh, sh1t. Okay, so we have no money and no inventory.

          There’s still something we can do.

          That’s still a business somehow.

          How does D&B’s do it? They’ve got a complicated system.

          I cannot begin to understand it.

          How does a self-sustaining economy work?

          I don’t understand how the U.S. economy works, much less some sort of a self-sustaining one.

          I don’t understand how finances work.

          • 0 avatar
            28-Cars-Later

            Lawls

          • 0 avatar
            DeadWeight

            https://www.youtube.com/watch?v=cyxxE1AcUSM

            Starts at 1:04

          • 0 avatar
            tedward

            Amazing that it’s always sunny that emerges as the common, unifying thread. We can’t speak politely about the president, but Charlie killing rats brings out the, “you toos?”

            Food for thought. If we’re really turning into a society of privileged snowflakes why does literally none of our entertainment options reflect this? Maybe we should all just go back to ignoring the college kids again. There’s always something to hyperventilate about when you’re 19 years old, we as a society should remember this and stop reprinting their college paper articles or reporting on their antics.

    • 0 avatar
      WalterRohrl

      You mean the commentary as opposed to the post itself, correct? I guess it’s all about the clicks. The more clicks and page views and I assume comments, the more “popular” and “influential” the site appears to advertisers, hence the more money is generated for the site (and possibly the authors themselves, judging by some authors’ comments when they get flustered by someone calling them out). I suppose it doesn’t matter what the clicks actually represent, nobody is looking at that (besides readers themselves), just the raw numbers.

      Sure it will drive away some (lots) of people that generate actually relevant commentary to the initial topic (and has done so, it’s obvious, just look at alexa’s site info data at http://www.alexa.com/siteinfo/thetruthaboutcars.com ) but it appears that for every one of those there are several new ones that engage in the other stuff and drive their own agenda(s).

      I doubt the moderators are paid and believe they have other day jobs, and even if they are paid and thus have answerable responsibilities, it does not appear that the directive is at all to keep the commentary on topic, even in a rudimentary manner.

      • 0 avatar
        Lou_BC

        @WalterRohrl –

        Off topic is fine because it is freedom of speech at work BUT:

        Some people forget that one’s freedom(to do or say what ever they want) ends when it impinges upon the freedom of someone else.

        Belittling women or any person or identifiable group strips them of freedom.

        • 0 avatar
          April S

          I have the feeling the number of women who check out this site (much less comment) could be counted on two hands.

          Some of the commenters here makes for a most inhospitable place.

          • 0 avatar
            DenverMike

            “Some of the commenters here makes for a most inhospitable…”

            Sure, but is there an auto blog that’s also a “safe place” for broads, all the time? And why aren’t you there instead of here??

            I think I know the answer.

    • 0 avatar
      Lou_BC

      @Wheatridger – agreed.

      @28-Cars-Later – “Point on the doll to where he touched you.”

      A doll doesn’t have a heart or soul or morals or a sense of right and wrong or the need to feel shame or guilt therefore there is no place to point.

      A compass is used to find one’s way if one knows the path that one must travel. Looks like we have lost the points of the compass and a direction of travel.

      A sad day indeed!

  • avatar
    Paragon

    I’m reading that the marketing was everywhere. As someone who doesn’t watch TV, gets my info online, so also read no magazines nor newspapers, I’d have never known if I hadn’t read this article. And, haven’t been to a movie in 20 years.

  • avatar
    Land Ark

    It’s been quite a turn around from when it was first introduced. My recollection of seeing it for the first time in 2006 was that it looked like something the Koreans would have half-assed at the time.
    It had no design, other than looking cheap. It was essentially the Walmart store brand Ambien.

    • 0 avatar
      tedward

      It’s probably the best Nissan right now, which helps immensely. The interior materials in the rogue are the best they offer in a utilitarian package. Their other cars just aim for cheapest in category. It’s truly sad how poorly finished, in driving feel and quality, some of their stuff is. What a change from the Nissan of years ago.

      It’s the cheap Nissans, fiats and smaller hyundai/kias that I find myself shying away from when presented with vehicle choices. They all tend to feel like my Central American rental cars. These are our second world options.

  • avatar
    John-95_Taurus_3.0_AX4N

    “You couldn’t escape it — simply, it was everywhere.”

    My only exposure to it was reading about it here.

  • avatar
    DeadWeight

    By the way – Nissan is the new Mitsubishi and it confounds me that they still sell 1/4 the # of vehicles that they do.

    Almost without exception, Nissan vehicles are wretched laggards to the best in class and often even average in class.

    Sub-par vehicles and sub-par dealerships, in my experiences.

  • avatar
    SCE to AUX

    I’m away for one day, and the site goes haywire.

    “Rogue One” certainly helped, but bear in mind the Rogue has a slight price advantage over the others, with more total legroom than the CRV but the same interior volume. Its seats are also superb. So maybe people are catching on.

  • avatar
    dwford

    What Nissan is doing next is bringing the Rogue Sport to their showrooms to sow confusion on the part of uninformed salesmen and customers everywhere, just like Hyundai did 3 years ago with the Santa Fe Sport and Santa Fe (a mistake they plan to rectify with then next generation of each model by giving one of them a new name).

  • avatar
    Speed3

    Or Range Rover and Range Rover Sport? It’s not that difficult to figure out right? Then again these are Nissan buyers so maybe not.

  • avatar
    Joss

    Nissam got much more out of one Star Wars episode than Mercedes-Benz did Amblin’s Jurassic Park series.

    The irony is Trumps 35% import tariff closing the drive in for both.

  • avatar
    CincyDavid

    We cross-shopped the CR-V and Rogue and Nissan couldn’t even remotely touch the lease deals that HOnda came up with…CR-V EX vs whatever the middle of the line Rogue was (no sunroof or heated seats on the Rogue) and the Honda was $30 a month cheaper to lease.

    Truthfully I prefer the outside appearance of the Rogue to the CR-V but I trust a Honda more, and since it was cheaper, it was a no-brainer.

  • avatar
    John-95_Taurus_3.0_AX4N

    I came here hoping to find gtem, but oh well.

    I’ll just leave this here in case he stops by.

    http://spokane.craigslist.org/cto/5969841024.html

  • avatar
    gtemnykh

    Rogue’s biggest advantage over the Rav4, CRV, Forester (and probably CX5) is that it is a Japanese compact crossover with a softer ride and more comfortable seats than the others, while holding parity with the others on roominess and fuel economy, all at a several thousand dollar discount for comparable equipment levels. Makes total sense!

    I test drove an “S” trim last fall, after a series of full size sedans. Powertrain is obviously going to feel weak after a Pentastar Charger, as well as inferior NVH and ride compared to many of the vehicles tested. But it was a very competent, rationally designed vehicle.

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