Dodge Resurrects the Demon Name, Promises a Wilder Hellcat in New York
Here’s some sage advice: there’s no known way to use snippets of Metallica’s ‘Fuel’ in an automotive video without prompting audience eye-rolling. Scientists are working around the clock, but hopes remain dim.
The song appears towards the end of a teaser video produced by Fiat Chrysler’s Dodge division, featuring a snarling, caged beast that suddenly shape shifts into a fiery demon once released. There’s no new vehicle in sight — just a Ram Heavy Duty pulling the cage. More videos will follow, we’re told, but it’s the name that’s the focus here.
Yes, Dodge has resurrected a nameplate last seen in 1972 and slapped it right after the words “Challenger SRT Hellcat” and “Charger SRT Hellcat.” While FCA hasn’t provided any specifications for these new beasts, we’re told to watch for clues about the vehicle’s true nature in the weeks leading up to the New York Auto Show in April.
Of course, the expectation for these mysterious and sinister models is obvious. That is: to outrun existing Hellcats and top the two models’ already stratospheric 707 horsepower. A handling-focused performance or appearance package simply won’t do.
While FCA throws out new appearance packages like Halloween candy, special edition models don’t normally warrant their own teaser website ( seen here), meaning there’s likely some steak to back up the name’s sizzle. If engineers managed to coax some extra horses from the supercharged 6.2-liter V8, it could help the automaker sustain interest in the aging LX-platform models. The current Challenger and Charger, after all, might stick around longer than anticipated.
FCA calls the Demon the “ultimate performance halo,” which lends credence to the theory that Dodge has conjured up more horsepower. But wait — here’s another clue.
“The Dodge Challenger SRT Demon is conceived, designed and engineered for a subculture of enthusiasts who know that a tenth is a car and a half second is your reputation,” said Tim Kuniskis, head of FCA’s passenger car brands, in a statement.
Track times, eh? Whatever this thing turns out to be, there’s no doubt that making it street legal would do more for PR than a track-only model.
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- SCE to AUX This is not a race worth winning.
- JMII These would sell better if they came with a service to drop it off (with new tires and brakes) at which ever track you decided to visit per weekend. While its small it still doesn't fit on a private jet and there aren't many tracks close to where your yacht can be docked. 1st world problems here.
- JMII Its an SUV so I am shocked they don't already offer it.
- Analoggrotto As we Tesla owners receive our life energy from the greatest son of the gods of all time, Elon Musk; His cherubs and His nephilim may remove whatever they wish from us for unto him we owe all for our superiority above all the rest of humanity.
- Kcflyer Nice to see California giving NY some competition to be the worst run state in the union.
Now PC groups, who are offended at names like "Cherokee" and "Redskins", are the new pearl-clutchers. Same mentality of scratching like hens looking for slights to make them feel righteous.
I think we probably need to start another Death Watch for Chrysler automobiles. It seems like all they are going to produce in the future are trucks, suvs, crossovers and minivans. Their last cars are going out with a bang, though.