Audi Poised to Bring the Four-door Coupe Downmarket: Report

Steph Willems
by Steph Willems
audi poised to bring the four door coupe downmarket report

“Four-door coupe.” The exasperating designation won’t go away, despite the best efforts from automakers to endow all sedans and five-doors with coupe-like rooflines. Did we forget to mention crossovers and SUVs? Yes, those can be four-door coupes, too.

In traditional use, a four-door coupe designates a sedan with a different roofline and an extra dose of luxury, though the dose is often mental, not physical. Not one to let an opportunity to pick up a few extra sales pass by, Audi is gearing up to bring the four-door coupe lifestyle to customers at the bottom of its product ladder.

Think of it as climbing an extra rung, but without paying for it.

According to Auto Express, Audi will offer the next-generation A3 in just such a configuration, slotted alongside a sedan and five-door Sportback. The automaker apparently wants to target premium-minded A3 buyers who don’t want to (or can’t) pay much more to look the part. However, those aren’t the only customers Audi has in its sights.

The automaker’s top German rival, Mercedes-Benz, soaks up a fair number of sales in the premium compact German sedan segment with its CLA. Consider the A3 four-door coupe as a direct rival. (Mercedes, of course, hopped on the four-door coupe bandwagon early on with its swoopy CLS-Class)

The redesigned Sportback is expected to be the first of the next-generation A3s, bowing in 2019. Riding on the same MQB platform as before, the model should grow slightly in length. Its sedan sibling should see evolutionary design changes. As the the four-door coupe, we shouldn’t be surprised that Audi choose to insert such a variant near the bottom of its lineup. The automaker premiered a similar concept — the TT Sportback (seen above) — in 2014, and has stated its goal of fielding 60 models by 2020.

Expect the upcoming model to bear a close resemblance to that earlier concept.

[Image: Audi]

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4 of 31 comments
  • Tele Vision Tele Vision on Jan 30, 2017

    Just get the A4 and be done with it.

    • See 1 previous
    • Sportyaccordy Sportyaccordy on Jan 31, 2017

      @DeadWeight I have a same vintage Rabbit. They suck

  • WallMeerkat WallMeerkat on Jan 31, 2017

    If it was a fastback hatch I might be interested, incredibly practical without looking like a station wagon (or indeed crossover/SUV). I put a deposit on a Skoda Octavia for this very reason.

  • RHD I wonder if these will be as easy to steal as so many other Kias are...
  • Zerog Isn't this the car that the self anointed AutoExtremist said would finally shut down Tesla AND the Prius?Just like his father - that Detroit bubble does him no good
  • Zerog When will the media admit that Mary Barra has simply been a disaster of a CEO, and "Dan the Man" Akerson is to blame?
  • Tassos When the Volt was on sale, it cost twice as much as the (better looking!) Chevy Cruze on which it was based. The interior of the Volt did not match that lofty price either. I like plug-in vehicles with a good Electric only range and no range anxiety. People with a 40 mile commute each way, if they were allowed to free charge at the office especially, could save some $ with the Volt, but not as much as to justify its lofty price.The 2nd gen VOlt was less nerdy looking than the 1st, but also even more similar to the new Cruze and indeed the Civic, which cost almost HALF. Then the geniuses at GM made a 2-door Caddy out of the Volt, the ELR, which was much smaller inside than the already cramped Volt, and... asked for... 4 times the price of the CRUZE. Don't remember the failed Caddy Cimarron? Neither did those morons.So a good idea in principle was screwed beyond recognition. GM Bled billions despite the lofty price, sold a bunch of VOlts, and finally had to cry "UNCLE". The end.I am not at all attracted by the VOlt's lousy interior. Its gas only MPG is also lousy compared to the ICE competition. A prius was 50% cheaper and far more sophisticated mechanically and got a stellar 50 MPG overall, and could be had in plugin with 10-20 mile range (the current one will double that again).
  • Buickman GM marketing killed many a car.