Nissan's Limited Edition Star Wars-themed Rogue is Cross Promotion Perfected

Matt Posky
by Matt Posky

After several stellar space-themed puns and a pyrotechnic display that was out of this world, Nissan unveiled the Rogue One Star Wars Limited Edition package at the Los Angeles Auto Show.

For under two grand, you can have the package added to a front- or all-wheel-drive Nissan Rogue and let the whole world know you are the sort of person willing to pay money to drive around in a commercial.

What does the Rogue One Star Wars Limited Edition package offer? Exterior features include LED headlights, a blacked out grille, black door trim, black rims, and black roof rails. While the car is available in Glacier White, you can — thankfully — also get it in Magnetic Black. In case you are unfamiliar, black is very similar to a dark ebony or coal-like color.

While not package specific, Nissan is also adding pedestrian detection with automatic braking on the new CUVs. They even go so far as to show it in action during commercials, steering around TIE Fighter laser blasts only to stop inches in front of a droid attempting to cross the street.

Still, for $1,990 true Star Wars fans expect more than just a colorless Nissan Rogue with additional safety features. They want the decals, stickers, and emblems relating to a movie franchise they’ve decided to publicly declare their love for. In this regard, Nissan does not disappoint. The package includes backlit doorsill plates, floor mats, and a bumper guard that both make use of the Star Wars logo. It’s also on a plaque found on the door of the vehicle. Not one to take sides, the Rogue’s D-pillar and cup holders get opposing Galactic Empire and Rebel Alliance emblems.

However, the pièce de résistance of the entire package is a full-size collectible Death Trooper helmet. That, plus the exclusivity of owning a movie-themed limited production vehicle, provides empirical evidence that you are the biggest Star Wars fan in existence.

Canada gets 400 of the limited Rogues and America will receive 5,000 — presumably because Nissan knows which country has the larger population and worse taste.

At least the Transformers Edition Chevrolet Camaro actually appeared in the film. A person could see it and exclaim, “Wow! Isn’t that the same yellow car from that terrible series of movies?”

So, unless the new Star Wars film has a scene where the rebel troops pile into a Nissan and drive out of the Death Star, the best a Rogue One Limited Edition owner could claim is that it’s the car from the commercial that didn’t hit the droid.

[Images: Nissan]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • MaintenanceCosts I wish more vehicles in our market would be at or under 70" wide. Narrowness makes everything easier in the city.
  • El scotto They should be supping with a very, very long spoon.
  • El scotto [list=1][*]Please make an EV that's not butt-ugly. Not Jaguar gorgeous but Buick handsome will do.[/*][*] For all the golf cart dudes: A Tesla S in Plaid mode will be the fastest ride you'll ever take.[/*][*]We have actual EV owners posting on here. Just calmly stated facts and real world experience. This always seems to bring out those who would argue math.[/*][/list=1]For some people an EV will never do, too far out in the country, taking trips where an EV will need recharged, etc. If you own a home and can charge overnight an EV makes perfect sense. You're refueling while you're sleeping.My condo association is allowing owners to install chargers. You have to pay all of the owners of the parking spaces the new electric service will cross. Suggested fee is 100$ and the one getting a charger pays all the legal and filing fees. I held out for a bottle of 30 year old single malt.Perhaps high end apartments will feature reserved parking spaces with chargers in the future. Until then non home owners are relying on public charge and one of my neighbors is in IT and he charges at work. It's call a perk.I don't see company owned delivery vehicles that are EV's. The USPS and the smiley boxes should be the 1st to do this. Nor are any of our mega car dealerships doing this and but of course advertising this fact.I think a great many of the EV haters haven't came to the self-actualization that no one really cares what you drive. I can respect and appreciate what you drive but if I was pushed to answer, no I really don't care what you drive. Before everyone goes into umbrage over my last sentence, I still like cars. Especially yours.I have heated tiles in my bathroom and my kitchen. The two places you're most likely to be barefoot. An EV may fall into to the one less thing to mess with for many people.Macallan for those who were wondering.
  • EBFlex The way things look in the next 5-10 years no. There are no breakthroughs in battery technology coming, the charging infrastructure is essentially nonexistent, and the price of entry is still way too high.As soon as an EV can meet the bar set by ICE in range, refueling times, and price it will take off.
  • Jalop1991 Way to bury the lead. "Toyota to offer two EVs in the states"!
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