Huge F-Series Sales Are Propelling Ford's Market Share Higher as Every Ford Car Fades

Timothy Cain
by Timothy Cain
huge f series sales are propelling ford s market share higher as every ford car fades

Even with an all-time first-half U.S. sales record, Ford’s SUVs and crossovers huge year-over-year gains weren’t enough to counteract the significant losses in Ford’s car lineup.

And that’s where the Ford F-Series steps in.

Overall Ford Motor Company sales rose 4.4 percent in the first half of 2016. At the Ford brand, specifically, every passenger car nameplate produced fewer sales than during the same period in 2015.

Collectively, the C-Max, Fiesta, Focus, Fusion, Mustang, and Taurus slides resulted in 37,236 fewer first-half sales, a 9-percent drop.

On the other hand, Ford’s five utility vehicles — Edge, Escape, Expedition, Explorer, Flex — added 31,243 sales, a 9-percent increase in 2016’s first six months.

Ford’s pickup trucks and commercial vans, then, bear much of the responsibility for the market share gains produced at Ford so far this year.


F-Series sales are on track to rise above 850,000 units by year’s end, making 2016 the first year since 2005 that F-Series sales will have climbed beyond the 800K mark. After earning 35 percent of the full-size truck market in 2015’s first-half, F-Series market share grew to 37 percent during the same period this year.

2015 was the first calendar year since 2009 that the joint efforts of GM’s full-size twins — Silverado and Sierra — resulted in more GM full-size truck sales than Ford produced.

But the F-Series outsold the GM twins by more than 15,000 units over the last six months. With average transaction prices well above $40,000, the F-Series is not just responsible for a massive chunk of Ford’s volume, it produces an inordinate amount of the Blue Oval’s profits, as well.

For every lost passenger car sale at the Ford brand in the first-half of 2016, Ford added more than one pickup truck sale.


Along with the F-Series’ tight grasp on the commercial-vehicle market, Ford’s commercial van lineup is also a mighty force.

The Transit Connect is losing market share (and sales) as new rivals join the mix, but the larger Transit produces more than four out of every ten full-size commercial van sales in the United States.

Indeed, the Transit doesn’t simply outsell all other commercial vans; it also outsells every people-carrying MPV from Toyota, Honda, Dodge, and Chrysler. Transit volume is up 36 percent, year-over-year, a gain of nearly 21,000 units.

Despite a lineup largely limited to chassis cab variants, Ford is still selling E-Series products, too. E-Series sales are down 2 percent this year but actually increased 9 percent in the month of June.


Pickups clearly float Ford’s boat — the F-Series outsold the Ford brand’s entire utility division by a handful of units in the first-half of 2016 — but FoMoCo SUVs and crossovers are climbing faster than the market average.

Nine vehicles across two brands collectively recorded a 9-percent increase to begin 2016 as the overall SUV/crossover sector grew 8 percent.

Without exception, every Ford and Lincoln passenger car is in decline.

With only one exception — the Lincoln Navigator’s modest 1-percent downturn — every Ford and Lincoln utility vehicle is on the upswing.

[Images: Ford. Chart, © 2016 Timothy Cain/The Truth About Cars]

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

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4 of 113 comments
  • Scoutdude Scoutdude on Jul 11, 2016

    One correction Ford does not offer a Cab and Chassis version of the Econoline and they never officially did. They offer a Cutaway version with a big open space where the back of the cab would be and a stripped chassis version that has no cab. The Transit is available in a C&C version as well as a Cutaway, but their GVW stops where the Econoline's starts.

  • Raph Raph on Jul 11, 2016

    Hah, the most accurate description of Ford I've ever read was that it was a truck company that happened to sell cars. Not to bad I guess as long as they don't pull the same crap they did in the 90'S and let the car side languish.

    • See 1 previous
    • PrincipalDan PrincipalDan on Jul 11, 2016

      @highdesertcat In the 90s Ford was described as a "bank with a healthy car loan business that happened to sell cars."

  • Robert I have had 4th gen 1996 model for many years and enjoy driving as much now as when I first purchased it - has 190 hp variant with just the right amount of power for most all driving situations!
  • ToolGuy Meanwhile in Germany...
  • Donald More stuff to break god I love having a nanny in my truck... find a good tuner and you can remove most of the stupid stuff they add like this and auto park when the doors open stupid stuff like that
  • John Williams Sounds like a Burnout Special you can put together on any 5.0 F150. Whoever said this was Cars and Coffee bait is right on the money.
  • ToolGuy Question: F-150 FP700 (  Bronze or  Black) supercharger kit is legal in 50 states, while the  Mustang supercharger kit is banned in California -- why??