By on March 31, 2016

Tesla Model 3 Teaser, Image: Tesla Motors

The wraps are coming off the hotly-anticipated Tesla Model 3 tonight, and the event will be broadcast live at 8:30 p.m. PT, 11:30 p.m. ET.

If you didn’t spent the first order day lining up around the block to put $1,000 down on the lower-priced Tesla, you can at least live vicariously through your computer screen.

Tesla founder Elon Musk tweeted yesterday that tonight’s launch is “Part 1” of the reveal, with the second coming closer to the model’s production date. This implies the Model 3 shown tonight won’t be the exact vehicle you’ll drive when it hits the market in late 2017.

It likely won’t be embryonic, either.

Watch the Tesla Model 3 launch here

Online orders begin at 7:30 p.m. PT for the Model 3, which is expected to cost around $35,000 and have a range greater than 200 miles. Only two per person, Musk cautioned.

Musk, clearly excited as hell, spent the day tweeting details of the launch and but not revealing much about the car behind the curtain.

For those who pounded the pavement in order to reserve a vehicle they won’t see for another year and a half, Musk promised there would be a “small token of appreciation coming” for these weary folks.

[Image: Tesla Motors]

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56 Comments on “LIVE: Watch the Tesla Model 3 Launch, Tonight at 8:30 PM PT...”


  • avatar
    White Shadow

    Gonna be a big hit for sure….

  • avatar
    ras815

    People mock the folks that line up out of Apple stores to buy a new $500 phone, and here are grown adults waiting in lines to buy a $35,000 car they’ve likely never driven and won’t see for another year. Human beings are an odd bunch.

    • 0 avatar
      28-Cars-Later

      To be fair, I mock the people in both lines.

      • 0 avatar
        healthy skeptic

        Guess you’ll have to mock me, then.

        Slightly over 2 hours in line…and not even sure if I’ll follow through yet. Depends on the reveal tonight, whether I can get my HOA to wire up my garage space, and whether I want to take the plunge on a new car when I usually buy used.

    • 0 avatar
      carlisimo

      They’re not buying it; the deposit will be refundable and production might be slow enough that reserving a spot makes some sense. Not that I’d do it either.

      One woman interviewed by the LA times says she paid someone to get in line at 5am.

    • 0 avatar
      tsoden

      Whats this $500 phone you be talking about? The cheapest iPhone 6 here is over $700 here in Canada…ugh. and the New iPhone SE? $399 is laughable… Apple is pricing it at $549 here… double ugh.

  • avatar
    Land Ark

    Another site said 300 mile range and 4 seconds to 60. 200 miles is clearly more realistic especially since the current S doesn’t hit 300.
    But if a 200 mile 3 can hit 60 in 4 seconds for $35k and it doesn’t look as bad as many of the other electric cars on the market I will likely get one. But I’ll be waiting until they get some of the bugs worked out of the first production year.

    This has potential to change the game. I’m excited to see it.

    • 0 avatar
      Quentin

      300mi range, 4 sec to 60, $35k. Pick 2. Or more likely just 1.

      • 0 avatar
        VoGo

        These are the minimums announced tonight:
        0-60 in 5 seconds, with faster versions available.
        Range of 215 miles.
        Seats 5 comfortably.
        Supercharger standard.
        $35K, well equipped
        Effing gorgeous.

        • 0 avatar
          Quentin

          Autoblog says 6 seconds as the slowest. Regardless, it doesn’t go 300mi in with 0-60 in 4 for $35k. I’m not saying the 3 is bad just that those expectations were unrealistic.

          Is $35k assuming you get the $7500 federal credit (that was typically how Tesla showed their pricing on the model S… Hopefully they’ve stopped that practice.)

          • 0 avatar
            VoGo

            Quentin,
            Musk did not mention the tax credits, so I assume the $35K is a real price.

            From what I understand, the federal tax credit goes away for manufacturers once they have sold 200,000 units of electric cars, and Tesla will get there soon.

  • avatar

    People don’t want a MODEL 3.

    (as of 9:02PM EST they don’t even know what it looks like).

    People want an AFFORDABLE MODEL S and an AFFORDABLE MODEL X.

    Without the Insane and Ludicrous modes, these cars are like Jaguar XF and Mercedes GLE on steroids. ME TOO cars for rich suburban soccer mom greeners.

    The 70D should be no more than $60,000 with Nav and Moonroof. HYUNDAI’s GENESIS is a better all around car without the range anxiety. And then there’s the E-class PHEV.

    The Model X’s Gull Wings have been mocked as: “slow as Grandma reaching into her purse with withered old hands for a Werthers”.

    Mark my words: the Model 3 is going to be seen 5 years from now as a massive boondoggle. The demand will be so high, early adopters won’t even be able to get their delivery for a year or 2 (and that’s according to Tesla). There’s no way any of these things are coming out of the shop for anything less than $50k for at least the first 2 years.

    MARK MY WORDS.

    • 0 avatar
      Odiemac

      Which words should we mark? That Model 3 will be a massive boondoggle that no one buys because other cars are better besides the acceleration, or so popular that there’s a waiting list even years later and they’re getting $15K over sticker?

      People who mock Tesla probably haven’t spent very much time with one.

      • 0 avatar

        “People who mock Tesla probably haven’t spent very much time with one.”

        In 2012 I was one of the first people to make videos for the Model S P85.

        In 2014, I was the first person featured on TTAC when Tesla offered “Insane Mode”.

        In 2015, I offered a video of Ludicrous Mode to TTAC early on.

        We leased a Model S P90DL and expected to have the Model X by now – but the DELIVERY TIME ISN’T TILL NEXT YEAR IN THE FALL which has led me to suggest we CANCEL IT.

        Haven’t spent much time with one?

        Tell me…have YOU driven to Virginia with a Model S P90DL?

        Have YOU driven round trip in one more than 1000 miles?

        O – I thought not.

        • 0 avatar
          Odiemac

          Then you know the acceleration is just a party trick, the real meat of the car is the seamless operation and technology and how it makes your life easier on a day to day basis. That’s real luxury that no other car has at any price point.

          Yes, other cars are “better” in terms of build quality, reliability, comfort, handling, etc. But all other cars feel like antiquated pains in the asses after you own a Tesla.

          You own Tesla’s, but most people who comment here are just mocking the “hype” of them, not the reality.

          • 0 avatar
            jkross22

            “the real meat of the car is… how it makes your life easier on a day to day basis”

            Sounds like a presser.

      • 0 avatar
        mcs

        Electric power means smooth quiet torque. What’s wrong with that. Many of us in the EV community aren’t in it for the gas savings or even the green aspects. We just happen to like cars that don’t feel and sound like they have the powerplant from a 1949 Farmall.

        • 0 avatar
          ajla

          “We just happen to like cars that don’t feel and sound like they have the powerplant from a 1949 Farmall.”

          That’s cool. It doesn’t align with my interests at all though.

          More Farmall powerplants for me I guess.

        • 0 avatar
          Carlson Fan

          “Many of us in the EV community aren’t in it for the gas savings or even the green aspects. We just happen to like cars that don’t feel and sound like they have the powerplant from a 1949 Farmall”

          Damn right! In general I hate small cars but love my Volt because of the way it drives. And I think the battery tech. is cool. It gets parked next to a 12 MPG 3/4 ton PU and a Chevy Tahoe, I’m hardly “green”. But neither of them move unless I’m hauling, towing, or road tripping. The other 98% of the time I’m in the Volt which i’d rather drive anyways.

    • 0 avatar
      healthy skeptic

      @BTSR

      The people I saw in line seemed to want a Model 3. Hundreds of them.

    • 0 avatar
      Luke42

      @BTSR:
      I’m not looking for a cheaper Model S. I’ve given the Model S and the Model X a lot of consideration, and they’re just more car then I want (or need) in a lot of ways. I want a Tesla without the bells and whistles.

      The Model S is too big for me. I’m 5’5″ and, when I sat in one, it seems like wasted space. Our Mazda5 has the right amount of space.

      The Model S and X are too fast for me. I didn’t use all of the power our recently demolished Prius had, nuff said. I don’t mind extra power (it’s fun), I just don’t want to pay for something I’ll barely use once a month.

      The Model S and X have too many features. I’m too old and too young to buy disposable cars. The newest car I’ve owned had 90k miles on it. I look at the fancy door handles, the big windshield, the robotic doors, and the air suspension and I see big repair bills for me (or my college aged son) in 10 or 12 years. Yeah, the warranty will hold that at bay for a while, but I’m planning to own the car longer than the warranty period.

      So, yeah, I really want a Model 3 rather than an S/X. Actually, I’m a little concerned that it might come across too much of a vanity car (like BMWs do in the Midwest), but I might deal with that for the benefits of an EV. Having modest tastes is good for my financial health, so I’m not trying to change this about myself.

      P.S. The long lead time is also an advantage, because the unfortunate demise of the Prius (and its replacement with a newer vehicle) rearranged my budgeting for the next couple of years.

      • 0 avatar
        Quentin

        The actual drive units have been chronic failures on the Model S. It isn’t just the fancy handles or robotic doors.

        • 0 avatar
          Luke42

          I think they’ve got the drive units sorted out. Ateast they put out word that they’d learned from the failures. I hope they did!

          They extended the warranty to 8 years / unlimited miles on the S shortly after that debacle…

          • 0 avatar
            accord1999

            They didn’t, even after extending the warranty they fail at a far greater rate than a typical gas/diesel engine.

          • 0 avatar
            jkross22

            It cost Tesla the CR recommendation, and while folks buying 75-100k cars have other cars to use, those buying 35k cars often don’t have that luxury.

          • 0 avatar
            Pch101

            You have posted repeatedly on this website about the problems that you had with your VW, lamenting its poor reliability time and time again.

            And now you’ve put down a deposit on a car that does not yet exist and that you obviously have not driven from a manufacturer that managed to earn itself a below-average reliability score for the Model S, and whose Roadster has had a battery pack failure rate of about 20%.

            Do me a favor: When this car turns out to have the sort of reliability issues that one would expect from a low-volume manufacturer, I don’t want to even hear you whisper about them on this website. If you deliberately walk into the prop blades, then you’ve lost the right to complain about the medical treatment that is required.

  • avatar
    Luke42

    I’m going to be watching the reveal with my checkbook in my hand.

    My wife has given me permission to reserve one, provided it meets some basic criteria for practicality.

    I can make my beater Sienna last until a shiney new Model 3 is delivered.

    • 0 avatar
      clivesl

      I’m keeping my Sienna going in anticipation of the Pacifica. A big electric box on wheels, sign me up for that.

      • 0 avatar
        Luke42

        I’m quite interested in the Pacifica as well.

        We used to have a Sienna and a Prius, but the Prius was Silveradoed and totaled. Since none of the EVs I really want are out yet, and since my wife wanted a compact three row vehicle, we opted for a screaming deal on a 2015 Mazda5. It was either that, or a Prius C for the same money.

        The 2004 Sienna is next in line for replacement, so it’ll get traded for something that can do the same work as a Prius.

        It’s possible that the Mazda5 will be traded for a Pacifica, or a Model Y — but the schedule has been pushed back a bit. If if only that Silverado had had an anti-collision braking system.

    • 0 avatar
      Luke42

      I put down a deposit!

      I’m looking forward leaving gasoline behind in 2018!

  • avatar
    mcs

    When was the last time an automaker was able to get people to form lines outside of their dealerships to order a car that won’t be delivered for a couple of years? Where are the lines for the Bolt or the CT-6? What are Cadillac and other brands thinking as they watch those lines? Tesla hasn’t run a single TV ad as far as I know.

  • avatar
    VoGo

    I just put down $1,000. Can’t wait for the reveal.

  • avatar
    mcs

    $35,000 gets you 215 miles range, autopilot, and supercharging. Not bad.

  • avatar
    anomaly149

    It looks like a Focus.

    Not in a good way either.

  • avatar
    TonyJZX

    Pics are out. Its a scaled down Model S with no grille and a giant tablet that juts out of the dash. What did you honestly expect.

    • 0 avatar
      SCE to AUX

      It has the nose of a Roadster the body of the Model S, and the tail of the Model X. I like it.

      Hopefully, the tablet thing becomes integrated. The interior looked very concept car-ish, but then again, the Model X still does. Most cars don’t go to production that way.

  • avatar
    SCE to AUX

    I reserved one. If I don’t back out, I know I won’t see it for two years.

  • avatar
    an innocent man

    Why didn’t he promise that it’d be a flying car? If you’re going to promise something that you’re likely to not deliver, might as well make it a whopper.

    • 0 avatar
      VoGo

      Tesla has delivered on plan to date. Yes, the Model X was delayed a bit by the Falcon doors, but otherwise, the biggest challenge has been meeting demand which has continued to be above expectations. The Model S outsells every other car in the luxury sedan market.

  • avatar
    TDIGuy

    First ad selling a spot on the waiting list to appear in 3… 2… 1…

  • avatar
    Carlson Fan

    This story made the local news in Minneapolis/St. Paul last night. Hundreds of people waiting to put down money for a car they might not get until 2018. Supposedly if they don’t like the car they can get a full refund.

    I’ll stick with my used Volt, plenty happy with that so far. And parked next to a Tesla at my kids school the other week I thought the my Volt was “sexier” anyways! Might be a little bias in that statement …..LOL

  • avatar
    Master Baiter

    It will be interesting to see how they handle options. Given supply constraints, I’ll bet if you order the base model, your delivery date will be in 2025, but if you order the dual motor, AWD version with $20K in options, you’ll get delivery in 2017.
    .
    .

    • 0 avatar
      VoGo

      Musk last night said that the priorities were:
      – current Tesla owners first
      – west coast, then moving east and overseas.

      He didn’t say that options would influence delivery date. In fact, he said that when your turn comes, you make your selections, and then they build it.

      My sense is that delivery timing is most dependent on Tesla’s ability to complete development and ramp up production on plan. This is tough for any automaker, but much more so for a startup that has never made a mass market vehicle.

      • 0 avatar
        Master Baiter

        “– current Tesla owners first”

        So in other words, people who can afford $90K cars, so I don’t see them selecting the $35K stripper model.
        .
        .

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