What's Wrong With Buick, From a Former Buick Owner

Mark Stevenson
by Mark Stevenson
whats wrong with buick from a former buick owner

We tend to armchair quarterback what’s wrong with specific automotive brands quite a bit in the TTAC comments. Meanwhile, there are people in the real world who get caught up in what’s actually wrong with some of these brands’ products by buying them — for example: the Buick Regal GS.

Jeremy writes:

I owned a 2013 Regal GS manual, bought brand new in Jan 2014 and sold (at a loss) on December 31 2014.

This should be good.

The big deal for me, and maybe not other people, is I live in the City of San Francisco. Some of the reason I got rid of it was due to hills and parking issues.

I never see Regals here in SF — occasionally a Verano or a Lacrosse, but never a Regal. Funny thing: I just spent four days in Michigan and I could not blink without seeing one.

I’ve replaced it now with a 2012 Mustang (Automatic L).

Things I did not like:

  • The sunroof open was loud – bad wind noise. I don’t think all cars are like this
  • Fucking hill start assist is terrible. Just try parallel parking on a hill with Hill Start Assist.
  • 20 inch low profile tires = Scratch the rims every time I had to park.
  • Hard to parallel park. I can park my Mustang with my eyes closed.
  • The front greenhouse visibility sucked.

    The Buick Infotainment is useless. The navigation is not as good as what’s on my phone, I never use XM, and I could not use the voice recognition features over Bluetooth. If you were playing music over USB, Bluetooth disconnects. Ford SYNC without navigation keeps Bluetooth connected all the time and interrupts the Now Playing with phone alerts and navigation from the iPhone.
  • The dealer experience was horrible. Maybe it was just who I bought it from, but I was not happy. I had to get a bumper cover replaced — it was hit while it was parked — and the dealer I bought it from told me to take it somewhere else. Seriously.
  • Body Roll!
  • This car was going to be stupid expensive to maintain.

But, it’s not all bad.

Things I did like:

  • Fast/fun to drive.
  • Handles well.
  • Valets were all like “WTF?!?!” when they got in and saw the 3rd pedal.
  • Electronic parking brake.
  • Comfortable
  • There is actually a tuning community for the Regal.
  • Door locks.
  • Push button start

The Regal and the Verano are almost the same car, and there is not enough to differentiate them to the uninformed general public. The Verano even had a stick, but was at least 10k cheaper. Stuff a V6 in the Regal.

Marketing is their big problem. Why buy a Buick? That’s repeated in the comments over and over and over — but really, why?

They should celebrate the difference of the brand, market to mid-30 somethings, and highlight the stick shift options. Be different. Somehow. Why did I want one? It was a Stick, it was fast, and no one knew what it was. A great sleeper. Capitalize on that. The Regal GS should have been a halo, and sold as one. Instead it was just expensive.

The Nevada Open Road Challenge should be done every year. It should be on TTAC, Jalopnik, and all over Reddit. You could make one hell of a commercial out of that.

Build a community. Hold track days. Encourage mods, pictures, etc.

Also, the tri-shield should be in color, like it is in China.

That’s all I got.


What do you think, B&B?

Join the conversation
2 of 173 comments
  • BWalker82 BWalker82 on Nov 26, 2015

    We "Mid-30 somethings" aren't interested in your Regal, either.

  • Ceipower Ceipower on Jul 06, 2017

    Why buy a Buick, Indeed. I wouldn't. The new GM is the same a the old GM. The hubris may not be quite as loud , but the cars, the dealers, are still awful.

  • Jeff S In the EV market Tesla is not a niche player it is the major player. According to the latest data of the California-based vehicle valuation and automotive research company  Kelley Blue Book, Tesla has the lion’s share with 75 percent market share in  the electric vehicle market in the first three months of 2022.Tesla has dominated the electric vehicle market for years in the United States. The electric vehicles manufactured by Tesla accounted for 79 percent of the new electric vehicles registered in the United States in 2020 and 69,95 percent in 2021. The decrease in the market share in 2021 might be explained by backlogs and the global chip shortage, but the company is ramping up its sales and has already increased its market share to 75 percent in the first quarter of the year. According to Kelley Blue Book, the top 10 EVs sold in the US in the first quarter of 2022 are;[list=1][*]Tesla Model Y[/*][*]Tesla Model 3[/*][*]Ford Mustang Mach-E[/*][*]Tesla Model X[/*][*]Hyundai Ioniq 5[/*][*]Kia EV6[/*][*]Tesla Model S[/*][*]Nissan Leaf[/*][*]Kia Niro[/*][*]Audi e-Tron[/*][/list=1]Tesla has delivered 310,048 vehicles in the first quarter of 2022, another first-quarter record. The success of Tesla is proven once again as the company has three electric cars in the top 10 most selling electric vehicles in the United States, while no other manufacturer has even two different models on the list.Tesla leads all others, selling slightly over 936,000 units in 2021. This gave the company a market share of nearly 14%.Mar 30, 2022https://interestingengineering.com/transportation/tesla-ev-market-75-percent-market-share
  • Jeff S I did not know Plymouth had a full size van prior to the mini vans. I did know about the Plymouth pickups and the Trail Duster.
  • Arthur Dailey When I grew tired of the T-Bird trying to kill me by refusing to start at the most inconvenient times/places, I replaced it with a '79 fullsized Dodge (Sportsman) van. Similar to this but with a different grille and rectangular headlights. The 4 'captains' chairs in my van were pretty much identical to the ones in this van. Mine certainly was not as nicely finished inside. And it was a handful to drive in snow/ice. One thing that strikes me about this van is that although a conversion it does not seem to have the requisite dark tint on the windows.
  • Jeff S I am not a fan of Tesla and they were niche vehicles but it seems that they have become more common. I doubt if I get an EV that it would be a Tesla. The electrical grid will have to be expanded because people over the long run are not going to accept the excuse of the grid can't handle people charging their EVs.
  • AMcA The '70 Continentals and Town Cars may have been cousins to the standard body Fords and Mercurys, they didn't have to be disguised, because they had unique, unbelievably huge bodies of their own. Looking at the new 1970 interior, I'd say it was also a cost savings in sewing the seat. Button tufted panels like the 1969 interior had require a lot of sewing and tufting work. The 1970 interior is mostly surface sewing on a single sheet of upholstery instead of laboriously assembled smaller pieces. FINALLY: do I remember correctly that the shag carpet shown under these cars was a Photoshop? They didn't really go so peak '70s as to photograph cars on shag carpets, did they?