By on July 8, 2015

Smart advertisement

Ahead of its new Fortwo and Forfour models, Smart is releasing an advertisement destined to live only on the Internet.

The ad — titled “Swearing Kids” — is completely self-explanatory and accurate. It is wholly uncensored and mostly funny and full of naughty language that’s definitely Not Smart For Work.

Like anyone with children will tell you, kids have a habit of picking up foul language from parents and repeating it at the most inopportune times.

George Carlin can’t be too proud, though, as the purveyor of micro cars only covered just two of his seven dirty words.

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46 Comments on “Smart Decides Cursing Children Are Hilarious, Clever [Video]...”


  • avatar
    28-Cars-Later

    They kids are swearing at the “Smart” cars.

  • avatar
    FThorn

    Never drove a Yugo. But worked at a Renault dealer. Smart ForTwo is worst drivetrain I’ve driven sine the “LeCar” we sold at the dealership.

  • avatar

    smart – for people who want the highway fuel economy of a 3.1l Century on cruise control and the drivetrain performance of a neglected 2005 Pacifica that’s been towing a 22ft bay boat for 134,000 maintenance-free miles.

    • 0 avatar
      CoreyDL

      Tell us how you really feel.

      • 0 avatar

        Its not the profanity that irritates me; its the overall smugness of the smart brand and its utterly witless marketing.

        “When you drive the wrong car, you teach the wrong words.”

        They engender this hatred upon themselves. They produced the worst joke of a vehicle available on the market today yet try to position it not only as an intelligent choice, but use marketing to chastise every other driver for NOT choosing a smart. See their other ads for slap-me-in-the-face examples.

        Its just a garbage product pure and simple. No two ways around it. And – unless you’re one of a handful of people who live in an ultra-dense metropolis where the parking problem is not one of fewer-than-needed spaces, but one in which those spaces are historically undersize – this car is worthless.

        • 0 avatar
          Pch101

          So when Kobe Bryant and a kid in a peanut suit are trying to use a smart car to escape from an elephant, I’m supposed to be offended?

          youtube.com/watch?v=imEM9DPUd5U

  • avatar
    Felix Hoenikker

    These kids are sorely in need of a beat down. If our kids would have said anything remotely like this, my wife would have whooped their asses and made them suck on a soap bar for a few hours.
    That being said, I suspect that the parents are to blame and think this kind of thing is “cute”. Maybe the parents need the soap and a beat down.

    • 0 avatar
      Pch101

      What was your reaction when a baby sounded just like Bruce Willis in “Look Who’s Talking”?

    • 0 avatar
      Patrick M

      Don’t you love living in a world where you’ll go to jail for hitting your dog, but kids are fair game?

      • 0 avatar
        Luke42

        @Patrick M:

        Hitting your kids is not OK, at least in the state and culture where I live. I’ve never done it, bmostly because the point is to communicate to the kid that they did something wrong, and I’ve been able to communicate that without violence or abuse. Patience and communication skills take work and practice, but my kids and I are better people for it.

        BTW, it’s adorable that you’re worried about the law, and not about the bricks that may (or may not be) in momma bear’s purse, when someone hits her kid.

    • 0 avatar
      Luke42

      That’s abuse.

      Much better to teach the kids to correct the grownups when they slip up. That way, the kids learn about this very important part of our language, while also learning the social conventions around these words – and they love the turnabout.

      This way, nobody’s ass in damaged in the process and the kid learns a lot more. Oh, and the parents avoid being violent hypocrites and can model how to gracefully apologize for making a mistake, all without having to pretend they’re perfect all of the time. It’s better, no matter how you look at it.

      Oh, and please keep your wife away from my kids. I won’t allow their asses to be whooped and soap forced in to their mouth, over something that I consider to be moderate-level rudeness.

      P.S. You said “ass”, which makes you a hypocrite, and a violent one at that. You’d best stay away from my kids, too.

    • 0 avatar
      PeriSoft

      “These kids are sorely in need of a beat down.”

      Yeah, that’s a great lesson to kids: When people say stuff you don’t like, the appropriate response is to assault them.

    • 0 avatar
      Felix Hoenikker

      I seem to have ruffled a few feathers here. First, let me explain. I raised three kids and never beat them for any reason. I may have yelled and swung a rolled up newspaper in their direction, but never made contact.
      That was far different from my childhood where corporal punishment was meted out in school and at home on a regular basis. Case in point, my father was as fast as the old western gunslingers when it came to unbuckling his belt and delivering a few shots to your butt when when provoked him. He was no way an exception in my neighborhood. Even the mothers could deliver a good ass kicking but they needed a little more provocation.
      I attended Catholic grade school where the nuns were even more adept at whacking you for any number of violations. However, as we got older and stronger and nuns got older and weaker. By the sixth grade, the whole system became a charade where we would provike them and they would beat us, and we would pretend that it hurt.
      I defected from Catholic school at the end of the 7th grade to attend the local public school. Here, the bar was higher in that you could get away with little crap that you couldn’t in Catholic school. But, if you crossed the line. the punishment was way more severe. Instead of aging nuns with big cross rings beating you on the back of the head, you had 30 something male teachers with paddles who could really lay on the hurt on your butt.
      High school was even more interesting in that the vice principal was an ex marine office skilled in Ju Jitsu who probably got kicked out of the corps for excessive cruelty to the enlisted men.
      You didn’t want to get on the “list”. If you were a bully, word would get back to him, and he would somehow manage to appear when the bully was abusing his victim. Big mistake. I remember the first time I saw him come across such a situation. With just few moves, the perp was sent flying into the lockers after which the VP would mop the floor with him. It was magnificent. The offender would then be sent back to the office for more education from the principal. We loved it because justice was served.
      The real problem was that these kids were the product of bad parenting. Same as the kids in the Smart ad. Unfortunately, the public school system had to deal with the mess.
      I pity the poor public school teachers who have been stripped of their ability to physically deal with the drek that is delivered to them by clueless parents.
      I predict that the kids in this commercial will pay for the ineptitude of their parents lack of skill when they are in Juvy and latter prison. While this may seem extreme, I’ve seen it before.

      • 0 avatar
        Pch101

        One can presume that you didn’t take a film editing course.

        Just in case you were wondering, the aliens didn’t actually blow up the White House as was depicted in “Independence Day.”

      • 0 avatar
        28-Cars-Later

        @Felix Hoenikker

        Nice overall post. All I can say is society is devolving.

      • 0 avatar
        Greg Locock

        Um, what if the kids didn’t actually swear but an adult lip synched the swearing? Presumably your entire world view would change. hah fat chance.

        • 0 avatar
          Pch101

          Some folks haven’t figured out that it would actually be easier to shoot videos of kids and then overdub some altered sampled audio than it would be to teach an expression to toddlers and film them for an extended period in the hopes that they actually use it and that their usage of it is properly captured on film. I would be surprised if they went to the trouble of teaching profanities to little ones, if only for logistical reasons.

          Then again, Hollywood was able to find a talking horse named Ed, so I suppose that anything is possible.

  • avatar
    indi500fan

    There is a Smart store in a fairly large dealership building here on the northside of Indy. They usually have a couple cars out front. Not sure if their $99/month lease is moving any cars or not. Probably would have been smarter to have a slot in a nearby shopping mall like the Fiat dealer did.

    • 0 avatar
      Luke42

      I think choosing the name “Smart” for their brand was a dumb move.

      It’s kind of like the “Executive Motel”. If you have to say it, it’s probably false, and it invites derision.

      As writers say: show, don’t tell.

      The commercial is probably a credible effort at showing and not telling, but kids cussing is only funny if you don’t have any kids who’ve tried that tactic to avoid eating their vegetables. “OK, you can call me whatever you want, but insulting me won’t get you dessert. Now, back to eating your broccoli.”

  • avatar
    zerofoo

    The commercial is way better than the car.

    Lighten up guys. It’s supposed to be funny – not a how-to guide on raising kids.

  • avatar
    Master Baiter

    I don’t think it’s too funny that these kids were fed lines of inappropriate language solely for the production of the commercial. It’s not like these were actually candid videos of real kids caught swearing.

    And their car is a POS too.

    • 0 avatar
      Pch101

      You must have been impressed by Brian Williams’ rapping.

      youtube.com/watch?v=Wpd2VaFt5iY

    • 0 avatar
      WhiskeyRiver

      You really have to question the sanity of a company that would exploit children on video in this way.

      The nature of this ad implies that Smart is a family car, but what about this ad would make anyone want to take their family into one of these dealerships to shop?

  • avatar
    EAF

    I thought it was funny! It could have been done with more wit however.

    • 0 avatar
      MK

      No it couldn’t have….this is puerile dreck for the lowest common denominator, anything with the least amount of “wit” would be utterly lost on their target audience.

      • 0 avatar
        EAF

        I don’t think that’s fair. If anything, it may make parents more aware of what they say when behind the helm and children are present. Smart is teaching us a lesson in morality and a few children earned college funds in the process. Win win!

        Seriously… it’s just a commercial for adult ears to hear, people need to lighten up, it’s not that serious.

  • avatar

    Cursing children are not funny to me; I don’t know why.

    The good news is that, ignoring the fact that the blunt front end looks like it has already suffered a collision with a brick wall, the new Smart Forfour actually isn’t too bad design-wise…

  • avatar
    shaker

    I’m torn between the entertainment value of this little advertisement, and the general decline of our society into chaos for the sake of a buck.

    I guess I’m getting old.

    • 0 avatar
      RideHeight

      I don’t think there’s any question that American society is in the intellectual crapper; the question is whether we’ll be able to still have indoor crappers once most people can only communicate at the F-word level.

      • 0 avatar

        Funny you say that since this is clearly a Euro-market commercial

        • 0 avatar
          RideHeight

          Oops… wrote that at work while pretending to listen to a 20-something, spikey-haired Lard Princess complaining about having to work.

          Staccato bursts of no more than three-syllable words, heap big f-bombing and “I’m totally like, OMFG…” But for the profanity, a 5 year-old’s tirade.

  • avatar
    SlowMyke

    Damn, there’s a lot of vitriol over this. I chuckled at it. I think it’s pretty obvious that they just grabbed YouTube clips to make this, I highly doubt they requested kids to swear specifically for a video that will only be on the internet. I also highly doubt everyone commenting here never said something inappropriate as a child. The only difference is there are cameras constantly recording these days and everyone is so willing to post their everyday life online for attention. If anything is to be mad at here, perhaps be mad that the parents were recording and the threw it up on YouTube? Seems pretty trivial though and their final example with the suburban driver is totally realistic.

    • 0 avatar
      Pch101

      It would be easier to just make some videos of kids, then overdub some fake audio.

      And it wouldn’t be smart to grab videos of kids on YouTube and use them in a commercial without first obtaining model releases.

      • 0 avatar
        SlowMyke

        I’d imagine in this day and age, it’s not hard to find 5 people willing to put their kid on a commercial for a few hundred bucks. While I’m not particularly savvy in video creating, I’ve got a friend in marketing that could make this video in an afternoon. I bet the most expensive part of this ad was the driving scene at the end, with the rest costing very little.

    • 0 avatar

      Kids can be hilarious. My sister is a decade younger than me. When we were traveling through Europe when she was 3, we visited a museum with a nude statue of hercules. She goes up to the statue, points, says, in a rather loud voice, “What is this? What is this???” Then she toddles over to my mother, whispers, my mother whispers back. She toddles back to the statue, says, “What is this? HERCULES PEN!S!”

      Then there was the time, when my older brother was learning to drive, someone cut him off or something. He goes, “oh, shite!” She, now around 4, goes, “oooh! Tom said shite instead of sh!t!”

  • avatar
    WhiskeyRiver

    Shaker has this spot on. SlowMyke is just all wrong about this. The production is too slick, the resolution too high and the audio too consistent to be a bunch of Youtube videos.

    After sleeping on it overnight, I’m more outraged by it this morning that I was last night.

    What kind of society have we become if we think this is OK?

    • 0 avatar
      Pch101

      You must be one of those guys who believes that there was a real person named Forrest Gump and that he actually met JFK.

    • 0 avatar
      SlowMyke

      Damn whiskey, if this video is getting you that upset… After rewatching the video, the production is pretty slick, but I’m still not sold its original material for Smart. MB has a lot of money to spend on ads and I’d imagine there’s a lot you can do if you get the original source files from the parents rather than ripping off of YouTube. Either way, browse YouTube for a few minutes, a few kids swearing on a car ad is hardly the worst thing out there.

    • 0 avatar
      Luke42

      Wow, it’s totally like it’s a car commercial posted to YouTube. Who could have guessed?!?

      Oh, right, they tell you which car they’re trying to sell at the end.

  • avatar
    CoreyDL

    I’m 100% sure I’d rather have the 20+ year old 300CE parked behind it.

  • avatar
    shaker

    I think the kids learned these words from those “Minion” toys that come in Happy Meals.

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