QOTD: Is Death Of The Sedan Nigh?
Automakers are busy re-jigging their product mix to better meet the crossover hunger of an ever-shifting buying public.
Chevrolet is adding a new crossover to their lineup — according to “sources” — that shrinks the Equinox and puts a new, three-row model between it and the Traverse. Mazda has a new cute ute in the forum of a jacked-up Mazda2. Same with Honda’s HR-V which, by all accounts, is a massive hit out of the gate. Toyota has their new subcompact utility on the way. And Buick — oh, Buick — has finally rectified the Encore’s asthma with a decent puffer.
However, there was news about a new Cadillac ATS Midnight Edition yesterday and we didn’t run it. That’s because nobody, or at least nearly nobody, cares about sedans.
Timothy “Sales, Sales, Sales” Cain says it month after month using his fancy charts. Mid-size sedans are taking a beating. There are winners in the category — the Chrysler 200 and Subaru Legacy come to mind — but their successes are very situational. For the 200, for instance, it probably has more to do with the lack of a mid-size Avenger in the same dealer lot.
While analysts and journalists talk about the “crossover craze” as if it’s a passing fad — like two-tone beige/gold on forest green ’90s-esque paint schemes — I think this crossover migration is now the new normal. Chevrolet currently has five sedans if you count the soon-to-be-gone Chevrolet SS, a car that nobody buys because GM doesn’t even bother to market it beyond sticking the two letters to the front of a swarm of oval-racing silhouette cars. Take that away, Chevrolet has the Sonic sedan, Cruze, Malibu, and Impala — and guess which of those are selling like hotcakes right now? (Hint: I’ll let you use zero fingers to point to the winner.)
Just like our parents, or maybe even their parents, who transitioned away from the traditional family hauler that was the American station wagon; just like we, or maybe even our parents, adopted massive SUVs in the ’90s that drank gasoline like a local varsity cheerleading team attacking well shots after a great home game — then unceremoniously ditched them for hybrids; just like we took up the hybrid torch, ditched the engine altogether, and accepted electric vehicles into our lives … the lowly sedan, a staple of American road-going salesman and fresh-faced professionals looking to put on a good show in office park parking lots across North America, is being phased out in favor of America’s new favorite family car — the crossover.
Should we be sad? Maybe. Probably not. As long as we still have Chargers, I’m happy.
What do you think, Best and Brightest? Are the sedan’s days numbered?
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- Jeff S If AM went away I would listen to FM but since it is insignificant in the cost to the car and in an emergency broadcast it is good to have. I agree with some of the others its another way to collect money with a subscription. AM is most likely to go away in the future but I will use AM as long as its around.
- BEPLA I think it's cool the way it is.If I had the money, time and space - I'd buy it, clean it up, and just do enough to get it running properly.Then take it to Cars and Coffee and park it next to all the newer Mustangs.
- Dave M. I suppose Jethro’s farm report comes via AM, but there’s a ton of alternative ways to get that info. Move forward people. Progress is never easy.
- BEPLA For anything but the base model, I'd rather have a pre-owned Polestar 2.
- BEPLA "Quality is Job........well, it's someone's job, but it's not our job.Neither is building vehicles that people actually want or need.We only build what's most profitable. If only someone would buy our 97 day supply of SuperDutys."
I can't speak for others, but a fair deal of late 90's-00's sedans always felt poorily designed in some areas. Enter the '03 Grand Prix, its "sport coupe styling" causing me to bonk my head and create terrible blindspots in the back. Enter the 2006-11 Camry, with its awkward triangular doors pierced specifically to dent whatever you park next to. CUVs (or at least the semi-decent ones) are much easier to get in and out of, and don't have sloopy roofs (again, at least the decent ones dont).
"CUVs..don’t have sloopy roofs (again, at least the decent ones dont). Well the HR-V is certainly "decent" by any measure... except that one. For it's roof doth sloopeth.