By on July 22, 2015

Cayenne Turbo S

For the 11th-consecutive year, Porsche topped J.D. Power and Associate’s Automotive Performance, Execution and Layout (APEAL) study, which measures owners’ satisfaction with their new car.

The study surveyed 84,000 new car owners 90 days after their purchase to determine their satisfaction with their purchase. Porsche topped the list, just ahead of Jaguar, BMW, Mercedes-Benz, Audi and Land Rover.

So in other words, “Owners Pumped About Paying A Lot for Really Nice Cars.”

2015 JD Power APEAL results

Click to enlarge.

The annual study found that added safety technology was a major contributor to overall satisfaction. According to the study, 36 percent of new car buyers added blind-spot monitoring to their cars (up 7 percent from last year), nearly half of new car buyers purchased vehicles with parking assist or backup warnings (up 4 percentage points), and nearly two-thirds of those buyers said they used the safety features every time they drove the car.

One in five buyers reported buying a car with lane-departure warning systems and one in four reported buying a car with collision avoidance systems, up from last year.

According to the study, buyers are willing to pay up to $750 more for cars with added safety features.

The industry average crept up four points over last year and Mini was the highest-ranked non-premium brand on the list. Smart was the lowest-ranked brand in the survey.

Chevrolet had three segment leaders (Corvette, Sonic and Colorado), same with Ford (C-Max, Expedition and F-150). Dodge had two leaders (Challenger and Charger) while overall-winner Porsche had three segment leaders (Cayenne, Cayman and Macan).

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21 Comments on “J.D. Power Ranks Porsche Most Appealing for 11th-straight Year...”

  • avatar

    A car that produces unexpected non-wear problems in 90 days is a very bad car.

    This survey basically gauges “how smug luxury car buyers feel 90 days after the purchase.”

    Signed, a former Porsche owner.

  • avatar

    …there’s a lot of confirmation bias in these extremely-short-term owner-satisfaction studies, especially amongst end-game aspirational purchasers, so the top marques come as no surprise…i’d be far more interested in mid-term owner-satisfaction studies, after living with a new-car purchase for five years or so…

    • 0 avatar

      “…more interested in mid-term owner-satisfaction…”

      here’s what i know, firsthand:

      have owned my eighteen-year-old boxster since it was new. replaced the original clutch – and added appropriate ims bearing protection – at approximately 90,000 miles. replaced the water-pump back in 2008. replaced both motors which operate the convertible top when one went bad about ten years ago. brakes; once. plus the usual wear & tear items and factory-recommended maintenance. thats all.

      bought my 2007 cayman new. now has about 32,000 miles and not a single problem yet – only factory-recommended maintenance services.

      i love both my cars. i intend to keep them for as long as i am able. i have no regrets regarding the purchase or ownership of either car whatsoever.

  • avatar

    This goes to show how much Kool-Aid Porsche owners drink. I bet they don’t even know where the air filter is…. and why would they?
    German cars are leading the pack. Fancy labels selling an otherwise mediocre merchandise…again.

    By the way: the “Click to Enlarge” function does not work, at least for me.

  • avatar

    The click to enlarge – it don’t work!

  • avatar

    Porsche will always win this sort of question – because Porsche buyers know they’re buying a 993 (or 997 or whatever) with Competition Package, Brunzmetallikt paint, and Track Timer, with the cloth door pulls for $4000 extra, and they’re very satisfied with this fact.

    The 28 year-old Mini customer wants “A green one with two doors!” and then is angry when it has fewer cup holders than she noticed at the dealer.

    Huge customer difference here.

    • 0 avatar

      Is there a “de-brunzing” process to remove the “brunzing”?!?

    • 0 avatar

      Slightly sexist undertones aside, MINI customers are probably not the right company to use in your example. MINIs are very likely the most custom ordered non-luxury brand out there. They turn their custom orders around quite quickly and are very configurable, so buyers tend to sweat the details of the order. I’d say any mainline brand that doesn’t typically allow you to truly order a vehicle in a myriad of configurations would fit your example better.

      • 0 avatar

        (Chose Mini because it was mentioned by the author – can’t click the chart to see who else is there, and I can’t read it!) However I can see Acura now up there. Acura bundles options into just one or two packages “Tech” and something else, so they’re a good example.


        Weiseffekt removes the brunzing!

      • 0 avatar

        Agreed. My wife ordered her MINI and tracked its construction and delivery online. Apparently the dealer told her that people don’t buy MINIs off the lot, they order them! Interesting that this dovetails into the custom-ordering nostalgia from today’s Junkyard Find comments.

        • 0 avatar

          These comments made me go check the “build” your own for Mini and let me just say… HOLY COW.

          Although the prices for the performance variants make me want to go buy a Focus ST instead…

    • 0 avatar

      “…Porsche buyers know they’re buying a 993 (or 997 or whatever) with Competition Package, Brunzmetallikt paint, and Track Timer, with the cloth door pulls for $4000 extra…”

      bought none of the items you have referenced when i acquired mine.

      standard 1997 986 boxster. only options: [1] one-inch larger wheels and tires [2] arctic silver paint [3] wind-stop and [4] floormats.

      standard 2007 987 cayman. only options: [1] one-inch larger wheels and tires [2] arctic silver paint [3] rear window sun-screen and [4] floormats.

      if you buy em ‘basic’ they are not so bad in terms of purchase cost yet still provide immense driving pleasure.

  • avatar

    The idea that Mini isn’t a premium brand is a bit odd. Okay, they only sell small cars, but they’re pretty expensive and premium small cars other than the absolute basest of base models, with prices to match once you option them up.

  • avatar

    In other news: diamonds are a girls best friend.

  • avatar

    I don’t understand how the expedition made this list, the door closes worse than any stereotypical 1980s Detroit make. Seriously the example at the car show was embarrassing, and I know a s***y interior when I see it. I have experience.

    Also, no duh lane deperature warnings are selling, they’re required when buying options that are actually appealing.

  • avatar

    Interesting what this tells me is that if Jaguar made a car Americans needed it would sell. They make plenty of likeable cars but not needed cars for the U.S. Market. So I bet the f pace SUV will be a massive winner for them.

    The XE is the car Jag needs for Europe. But a range of SUVs is what it needs for the USA

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