J.D. Power Ranks Porsche Most Appealing for 11th-straight Year
For the 11th-consecutive year, Porsche topped J.D. Power and Associate’s Automotive Performance, Execution and Layout (APEAL) study, which measures owners’ satisfaction with their new car.
The study surveyed 84,000 new car owners 90 days after their purchase to determine their satisfaction with their purchase. Porsche topped the list, just ahead of Jaguar, BMW, Mercedes-Benz, Audi and Land Rover.
So in other words, “Owners Pumped About Paying A Lot for Really Nice Cars.”
Click to enlarge.
The annual study found that added safety technology was a major contributor to overall satisfaction. According to the study, 36 percent of new car buyers added blind-spot monitoring to their cars (up 7 percent from last year), nearly half of new car buyers purchased vehicles with parking assist or backup warnings (up 4 percentage points), and nearly two-thirds of those buyers said they used the safety features every time they drove the car.
One in five buyers reported buying a car with lane-departure warning systems and one in four reported buying a car with collision avoidance systems, up from last year.
According to the study, buyers are willing to pay up to $750 more for cars with added safety features.
The industry average crept up four points over last year and Mini was the highest-ranked non-premium brand on the list. Smart was the lowest-ranked brand in the survey.
Chevrolet had three segment leaders (Corvette, Sonic and Colorado), same with Ford (C-Max, Expedition and F-150). Dodge had two leaders (Challenger and Charger) while overall-winner Porsche had three segment leaders (Cayenne, Cayman and Macan).
Hummer on Jul 22, 2015
I don't understand how the expedition made this list, the door closes worse than any stereotypical 1980s Detroit make. Seriously the example at the car show was embarrassing, and I know a s***y interior when I see it. I have experience. Also, no duh lane deperature warnings are selling, they're required when buying options that are actually appealing.
Tstag on Jul 23, 2015
Interesting what this tells me is that if Jaguar made a car Americans needed it would sell. They make plenty of likeable cars but not needed cars for the U.S. Market. So I bet the f pace SUV will be a massive winner for them. The XE is the car Jag needs for Europe. But a range of SUVs is what it needs for the USA
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