Suzuki CEO Appoints Toshihiro Suzuki To President, COO Roles

Cameron Aubernon
by Cameron Aubernon
suzuki ceo appoints toshihiro suzuki to president coo roles

Suzuki chairman and CEO Osamu Suzuki announced Tuesday the appointment of his son and likely successor, Toshihiro Suzuki, to the role of president.

Toshihiro’s appointment is part of Osamu’s plan of bringing aboard a younger management team over the next five years to guide the company, Automotive News reports, with Osamu overseeing the changeover:

We thought we needed to rejuvenate ourselves, and in that case it would be best if I left first. But I am so full of conceit that I cannot do that.

Osamu took on the mantle of president and chief operations officer following Hiroshi Tsuda’ 2008 resignation over poor health. His son, who observers see as his successor since the 2007 passing of son-in-law Hirotaka Ono, will take the mantle July 1.

Toshihiro headed the company’s Iwata factory west of Tokyo and managed mini and compact car production at Kosai early in his career, after which he acted as the company’s liaison at General Motors beginning in 2001. There, he helped facilitate exchanges of technology between the two companies, including those surrounding a jointly developed FCV. GM would divest itself of its 20 percent of Suzuki by 2008, a decade after first agreeing to a joint venture with the company.

Whether Toshihiro or another ultimately takes the helm of Suzuki, Osamu’s successor will have much to carry upon their shoulders, such as defending its stronghold in India while pursuing newer markets, and acquiring financing via new partnerships for new, greener powertrain technologies. They will also have the burden of handling the fallout from the dissolution of the company’s partnership with Volkswagen; the case recently finished arbitration, with both parties awaiting a ruling.

Join the conversation
  • Frozenman Frozenman on Jul 01, 2015

    Now pick up the phone, call Mitsubishi, and get your ass back into the north american market with shared dealerships and ultimately platforms. And this time stay away from the Germans and badge engineered GM/Daewoo crap!

    • See 7 previous
    • Bball40dtw Bball40dtw on Jul 02, 2015

      @bball40dtw Never been to a Sizzler. The guy from Happy Gilmore asking Shooter McGavin if he wants to go to the Sizzler is my only exposure to it. There is a Ponderosa by my house, but it looks like it's a haunted house in a Western theme. Plus, there are more choices now than where I grew up. I think Big Boy and Ponderosa were the only sit down chains until I was almost in my teens.

  • Corey Lewis Corey Lewis on Jul 01, 2015

    I can't believe they still sell the Samurai over there.

    • Frozenman Frozenman on Jul 01, 2015

      Now this is what I'm talking about! Where is my 2015 Samurai with an honest to God trans case shift lever snuggled up to the fun stick?

  • Stodge Stodge on Jul 02, 2015

    Bring a Kizashi 2.0 to North America!

  • DrGastro997 DrGastro997 on Jul 02, 2015

    I wonder what happens to Suzuki since Shinzo Abe wants to ban all kei cars from Japan. Suzuki does small very well and they have the potential. If they'd stop making meaningless mistakes (example Korean built Suzuki Verona...) then I can see Suzuki with a chance.