Chart Of The Day: The Discontinued Honda Accord Plug-In Hybrid Was All Kinds Of Rare
You thought you saw one once, didn’t you? A hint of blue trim was visible in the distance; some unique badging, as well.
But then when you Googled the images at home later, you realized that no, the front fascia was too normal. You saw the ninth-generation Honda Accord’s hybrid model, not the plug-in hybrid.
Indeed, spotting a Honda Accord Plug-In Hybrid is now statistically not all that different from catching a glimpse of a Porsche 918 Spyder. You roar ahead, trying to get a closer look, but it’s already pulled into Jerry Seinfeld’s exclusive parking garage. Or in the case of the Plug-In Hybrid, a Honda executive’s enclosed charging station.
As if Honda dealers haven’t had a hard enough time stocking Accord Hybrids, the Accord Plug-In Hybrid was so rarely built that only 1,030 have been sold in the United States since the car arrived in January 2013. That’s an average of 36 sales per month. No wonder Honda is, wait for it, pulling the plug.
Yes, the current version of the Honda Accord Plug-In Hybrid is done for. Only fifteen have left showrooms over the course of the last three months. We’re now some 20 months removed from the Plug-In’s best ever month of 71 sales. After reporting 526 Plug-In sales in 2013, volume slid 15% to 449 units last year. Year-to-date, the Accord PHEV is down 64% to just 55 units.
Meanwhile, May 2015 turned out to be the non-Plug-In Accord Hybrid’s best month in a year with 1,463 sales, equal to 4.5% of the overall Accord lineup’s volume last month. In 2014, for every Accord PHEV sold, American Honda sold 31 copies of the Accord Hybrid. Over the course of its 29 months, the Plug-In accounted for just 0.12% of all U.S. Accord sales.
Total Accord sales are down 16% so far this year, which makes it America’s fifth-best-selling car, down from third at this stage of 2014.
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.
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