Chart Of The Day: The Discontinued Honda Accord Plug-In Hybrid Was All Kinds Of Rare

Timothy Cain
by Timothy Cain

You thought you saw one once, didn’t you? A hint of blue trim was visible in the distance; some unique badging, as well.

But then when you Googled the images at home later, you realized that no, the front fascia was too normal. You saw the ninth-generation Honda Accord’s hybrid model, not the plug-in hybrid.

Indeed, spotting a Honda Accord Plug-In Hybrid is now statistically not all that different from catching a glimpse of a Porsche 918 Spyder. You roar ahead, trying to get a closer look, but it’s already pulled into Jerry Seinfeld’s exclusive parking garage. Or in the case of the Plug-In Hybrid, a Honda executive’s enclosed charging station.

As if Honda dealers haven’t had a hard enough time stocking Accord Hybrids, the Accord Plug-In Hybrid was so rarely built that only 1,030 have been sold in the United States since the car arrived in January 2013. That’s an average of 36 sales per month. No wonder Honda is, wait for it, pulling the plug.

Yes, the current version of the Honda Accord Plug-In Hybrid is done for. Only fifteen have left showrooms over the course of the last three months. We’re now some 20 months removed from the Plug-In’s best ever month of 71 sales. After reporting 526 Plug-In sales in 2013, volume slid 15% to 449 units last year. Year-to-date, the Accord PHEV is down 64% to just 55 units.

Meanwhile, May 2015 turned out to be the non-Plug-In Accord Hybrid’s best month in a year with 1,463 sales, equal to 4.5% of the overall Accord lineup’s volume last month. In 2014, for every Accord PHEV sold, American Honda sold 31 copies of the Accord Hybrid. Over the course of its 29 months, the Plug-In accounted for just 0.12% of all U.S. Accord sales.

Total Accord sales are down 16% so far this year, which makes it America’s fifth-best-selling car, down from third at this stage of 2014.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

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  • KOKing KOKing on Jun 17, 2015

    I don't know what, if any, trunk money was on these things, but that price didn't help. Roommate was x-shopping Accords (previous car) and Priii (long commute) and the $40k Accord PHEV made no sense. Ultimately ended up with a 4cyl Accord for little more than half that.

  • Runs_on_h8raide Runs_on_h8raide on Jun 17, 2015

    I love Honda hybrids. Why? They laid around so long that the owner/GM puts $500 to $1000 spiff on them just to get rid of them (Insights, CRZs and Civics...yum!) I'll never forget the day I sold a 2012 Insight for full sticker to some guy who just didn't give a crap as long as he didn't have to drive his Dodge Ram anymore. Mind you gas was near $5 bucks a gallon near me at the time. With the spiff I think I think I made close to 2k commission on that car. Lovely my Honda days were! On a side note, I got to have pretty extensive time in the seat of a 2015 Accord Hybrid...now that is a Hybrid done right. My friend gets 50-60mpgs on his 28 mile commute. His best on a tank is 806 miles. That's pretty insane.

    • See 2 previous
    • EChid EChid on Jun 18, 2015

      Yeah, everything I've heard about the new Hybrids indicates that it is *finally* competitive (and perhaps better) than Toyota's and Ford's systems. Now, put it in the CR-V and Civic and Honda might actually develop a decent reputation for them.

  • Varezhka I have still yet to see a Malibu on the road that didn't have a rental sticker. So yeah, GM probably lost money on every one they sold but kept it to boost their CAFE numbers.I'm personally happy that I no longer have to dread being "upgraded" to a Maxima or a Malibu anymore. And thankfully Altima is also on its way out.
  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
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