By on June 27, 2015

UK best-selling autos market share chart

The Ford Fiesta is on track in 2015 to celebrate a seventh consecutive year as the best-selling vehicle in the United Kingdom. A streak which began in 2009 – following the Focus’s own tenure atop the leaderboard – appears completely secure now that the Fiesta has outsold its nearest rival by 19,000 units over the course of just five months.

The Fiesta is not a popular car by the standards with which Americans identify popularity. On this side of the pond, for example, the Ford F-Series is America’s best-selling line of vehicles, but the F-Series accounts for 4.3% of the overall auto industry’s volume. The Fiesta generates 5.3% of UK auto industry volume.

The Fiesta also outsells the second-ranked Vauxhall Corsa to the tune of nearly 1.5-to-1. The F-Series, on the flip side, isn’t even outselling the combined efforts of its nearest rival, the Chevrolet Silverado and its identical GMC Sierra twin so far this year in the U.S.

Then consider the fact the Fiesta is absurdly popular despite the fact that the third-best-selling car in the UK – and the Fiesta’s predecessor among top sellers – is sold right alongside the Fiesta on dealer forecourts.

The Fiesta is also on the rise. Although the UK auto market is up 6% this year, Fiesta sales are up just 1%. But the Fiesta is old, and the growth it has achieved through the first five months of 2015 comes after annual year-over-year increases in 2012, 2013, and 2014.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

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39 Comments on “Chart Of The Day: 2015 Will Be Ford Fiesta’s Seventh Consecutive Year As UK’s Best-Selling Car...”


  • avatar
    RideHeight

    Poor Limeys; permanent Austerity since 1945.

    • 0 avatar
      thornmark

      I was behind one yesterday, it drew my eye because it looked so dire.

      And yes it was a new Fiesta, a genuine klown kar.

    • 0 avatar
      Vega

      What? Maybe they have no use for bigger cars due to population density. UK median household income is 70-80% of US, which is by no means austerity levels.

      • 0 avatar
        RideHeight

        If I had to endure population density I’d give up, too.

        “Oh, bloody hell, I’ll take the Fiesta. Why not?”

      • 0 avatar
        Lorenzo

        Narrow roads, limited off-street parking, and $7/gallon regular gas prices will force you into a smaller car. The Fiesta sells because it feels more substantial and upscale than its competition.

    • 0 avatar
      RobertRyan

      Nothing to do with Austerity, tiny roads and not enough Freeways. I have driven over half of the UK and a Camry would be a BIG car. You have to be brave if not frustrated by the blind corners, slate walls and incredibly narrow roads. Wales has the narrowest roads. Somehow they get used to it.
      Actually VW combined at 75,000 cars is second to Fords 94,000 combined total

  • avatar
    CJinSD

    The only car on the list that I wouldn’t take a Camry over is in 9th place. We won’t know how good we have things until CAFE takes them away.

  • avatar
    pragmatic

    No Mini?

    Cafe take them away? These are cars CAFE would like. Don’t see your logic.

    • 0 avatar
      CJinSD

      CAFE will take away the far superior cars we buy today and replace them with cramped econoboxes like the poor Brits have to drive.

      • 0 avatar
        Ion

        The C-Class is Focus/Golf sized. The W205 may not feel it, but the w204 definitely did.

      • 0 avatar
        pragmatic

        These superior cars have been built after 40+ years of CAFE standards. The sky has been falling since 1975 and cars have been getting worse for it.

        I don’t think CAFE is the best way to lower fuel consumption but it has not (and I don’t think it will) wreck the choice of vehicles. That will happen due to meek corporate management and lemming like buying habits of the consumer.

        • 0 avatar
          CJinSD

          CAFE already did all the things you failed to notice. When CAFE tightened in the ’70s, car choices became depressing and performance was miserable. People shifted to trucks because the cars that were capable of what large families needed ceased to be offered. Once CAFE stopped ratcheting up in 1985, technology caught up with requirements and performance improved. It was the era of a stable CAFE number that saw all of the improvements in quality we enjoy today. New arbitrary targets will once again see us wasting money on cars we don’t want.

          • 0 avatar
            sportyaccordy

            People shifted to trucks a good 20+ years after CAFE came into being and 10+ years after they loosened up. Cars also improved a lot from CAFE’s birth up through 1985- plus the cars that were out in 85 were designed in the thick of CAFE’s reign. And being that car sales volumes are back up to record levels, it seems like manufacturers are definitely building cars people want. Who exactly is this “we” you are talking about? We are in a performance car golden era, and cars have never been better or higher value.

          • 0 avatar
            RideHeight

            “We are in a performance car golden era”

            Approximately 1/10th of us care. The rest would like having tall roofs and visibility back, please.

          • 0 avatar
            CJinSD

            In 1981 there were 2,029,300 light truck sales in the US. In 1990 there were 4,559,500 light truck sales in the US. In 1990 the US also bought 9.3 million passenger cars, far more than the 7.69 million sold here in 2014. Growth has been in trucks. We’re coming off of a long period of CAFE stability. Maybe you’re not old enough to remember what happened last time, but the new CAFE rules will lead to more expensive cars that don’t work well in the medium term. Eventually technology may catch up, or people may stop getting stupider and more malleable, but the cars accessible to the middle class will be inferior for years.

          • 0 avatar
            Pch101

            The “light truck” category includes crossovers and minivans. From the EPA’s perspective, CR-Vs and RAV-4s are sport utility vehicles.

    • 0 avatar
      Fred

      If we had to pay $5 or more for a gallon we would all have a lot more efficient cars.

  • avatar
    Superdessucke

    Not a single CUV on the list. How do they get in and out of those little things?? How do they drive with their legs splayed forward?? My God the humanity!!!

  • avatar
    STRATOS

    They are not loyal to their locally built Honda. Nissan is also built there.No diesel sales figure breakdown.

  • avatar
    banerjba

    Fiesta is a very decent car as are most of them on the list. We Canadians buy smaller cars too and the Fiesta and Focus does very well here. It is not just the cost of fuel but the vehicles cost more too. US is the cheapest place for everything and then Canada after that. Europe is not only 50% more expensive than Canada for most things but also has no space and now most cities do not allow cars without hefty fees. Here in Toronto, a lot of city people no longer own cars. They rent when they need them and most new condo towers where people live have far fewer parking spots than condo units.

    I remember doing a four hour drive from Germany a few years ago in a stock Golf and crossed three countries (Belgium and Holland). People in Europe just don’t drive that much so they don’t need the big vehicles we drive.

    I am surprised at the complete domination of the Europe Big 3 (Ford, GM and VW).

  • avatar
    jthorner

    The UK is a relatively small place with many narrow roads, high costs and for the vast majority of people a highly urbanized lifestyle. The Fiesta is a great choice for that market and deserves its high sales. For perspective, the UK’s longest Motorway (aka highway) is the M6 at all of 225 miles. The US’ longest interstate highway is I-90 at over 3,100 miles.

    The notion of attempting to put millions of F150s on the UK’s roads is horrifying. They would be hard pressed to move about, let alone park!

  • avatar
    theoldguard

    I drive a Fiesta now. I have liked it, except for the Powershud-d-d-er transmission. Tall, small car is good in big cities. If they would only get rid of that transmission, I would get another one.

  • avatar
    Big Al from Oz

    A thread above regarding the opinions of CAFE and the use of small vehicles is quite interesting. The reason behind the use of smaller vehicles in the EU has much more to do with infrastructure.

    If I lived in the EU I would not even own a mid size pickup as it is too large to use effectively. I would limit access for daily living.

    As for the expansion of the smaller Japanese and Euro vehicles has much to do with the energy problems of the 70s and the lack of quality US vehicles. The US also had mainly vehicles that were of little or no use to Japan or the EU, too large. So the Big 3 had nothing. The small US vehicles were disgusting as well.

    The Japanese and EU had vehicles to offer the globe in the 70s and the cost of labour to manufacture vehicles was less than the US.

    Japan and the EU had slightly differing methods for global expansion. The EU focused more on percieved prestige and the Japanese concentrated on daily drivers.

    The US missed the boat, so to speak in global expansion. The Big 2, not including the more or less non global Chrysler/AMC concentrated on global regional vehicle requirement/production and less on global models. This came later.

    To manufacture the cheap vehicles that the US wanted technology was not at the forefront of US vehicle manufacture.

    Now we see with CAFE the use of EU and Asian vehicle tech, to the point where you will even see more EU style commercial vehicles.

    The best way to manage the use of energy is to offer the energy at a price that will determine how it is used. Just having bigger does not always mean better.

    Does an upsized Big Mac meal make it better. It can still be merde.

  • avatar
    nrd515

    This article makes me very happy I don’t live in the UK. All these are penalty cars, IMHO.

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