Still Largely Ignored, Infiniti Q70 Is On The Upswing Thanks To Length

Timothy Cain
by Timothy Cain
still largely ignored infiniti q70 is on the upswing thanks to length

With its highest monthly U.S. sales total in more than three years, Infiniti’s flagship Q70 sedan produced a 68% year-over-year increase in March 2015. That performance was followed up in April by a 115% YOY improvement for the Q70, formerly known as the M.

Yet even with particularly outstanding numbers relative to the model’s recent history, the 5-Series rival from Japan’s lowest-volume premium brand continues to be largely forgotten. Or worse, ignored.

Q70 volume has accelerated rapidly over the last seven months. Granted, it’s more common to see startling year-over-year growth from automobiles which have previously reported disastrous lows. Nevertheless, the Q70’s fourth-quarter 50% increase in 2014 preceded a 63% improvement through the first four months of 2015.

As a result of the Q70’s noteworthy improvement, the Q50’s 7% year-to-date improvement, and the Q40’s 8% uptick, Infiniti passenger car sales are up 8% in the United States in 2015. Overall, the U.S. auto industry car volume is flat.

Placing the Q70’s recent sales performance in context involves two different factors: its own history, and the condition of more significant players in its sector.

First, the history. In 2010’s first four months, Infiniti sold 4341 M sedans. That figure fell 6% to 4101 during the same period one year later. Then 2012’s first one-third of M sales slid 20% to 3260. A 40% plunge to 1956 units in the first four months of 2013 before a levelling off (down 0.4%) one year later set the stage for a massive uprising in the first four months of 2015. Yet in comparison with that 2010 achievement, Q70 sales are down 27% this year.

And what of the Q70’s upper-tier segment leaders? Mercedes-Benz’s expansive E-Class range is trending the opposite direction. E-Class sales have fallen 33% in early 2015, but at 14,700 units, it’s still a popular car. (E-Class volume has declined in nine consecutive months.) The BMW 5-Series, on the other hand, is up 10% to a best-in-class 16,359 units. Lexus’s GS is up 11% to 7615 units, more than double the Q70’s 3180-unit, four-month achievement. The Audi A6 and Cadillac CTS have also doubled up on the Q70 despite posting declines of 8% and 42%, respectively.

Regardless of its more popular history or its more popular alternatives, to what do we credit the Q70’s recent increases? Length.

Infiniti asks for only $1500 more to step out of a Q70 and into a Q70L. The proportions are still handsome; the rear seat is terrific.

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

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  • Cbrworm Cbrworm on May 18, 2015

    I would love to get an M56s - er Q70s V8. I have been enthralled by them since they were introduced. My only issue is that the interior is too...something. I test drove a couple when they were still called the M56s and liked everything about it except that I thought I would be embarrassed to drive people around in it. It seems too "in your face" interior wise. On the flip side, I have no issue driving people around in a 5 series or E class. What I want is the performance of an M5 that is reliable and well built and looks like a normal sedan. For a long time I was torn between getting a new FX50S or M56S, but neither of them really fit my personality and they both seem a little too expensive for what I want. I prefer the older Infiniti FX/M interior overall, even though the center stack and orange gauges were dated when I bought mine almost 10 years ago.

    • See 2 previous
    • Corey Lewis Corey Lewis on May 18, 2015

      @cbrworm Yeah here's an 09 FX. That looks VERY outdated. I didn't like how they put the basic Nissan steering wheel in there either. Do you pick a nit about the fuel economy with the 3.5? I kinda do.

  • HotPotato HotPotato on May 19, 2015

    The car lacks presence. Who wants to pay top-of-the-range money for something that looks like an i30? Adding length makes it look more expensive, which helps. "One sausage, different lengths" works only if you have a great-looking sausage. The old i/G/M division made more sense.

  • Tassos And all 3 were ordered by Fisker's mother. Seriously, given Fisker's terrible record of Failure in the past, only an utter loser, (for example, VGhost or Art Vandelay?), looking for a BEV terrible enough to be a proper replacement of his 11 mile range Fiat 500E, would order one of these. (apart from Fisker's mother)
  • Tassos And all 3 of them were ordered by Fisker's mother.Seriously, after Fisker's DISMAL record of UTTER FAILURE in the past, only a GOD DAMNED MORON would order this one.
  • RHD Any truth to the unconfirmed rumor that the new, larger model will be called the bZ6X? We could surmise that with a generous back seat it certainly should be!
  • Damon Thomas Adding to the POSITIVES... It's a pretty fun car to mod
  • GregLocock Two adjacent states in Australia have different attitudes to roadworthy inspections. In NSW they are annual. In Victoria they only occur at change of ownership. As you'd expect this leads to many people in Vic keeping their old car.So if the worrywarts are correct Victoria's roads would be full of beaten up cars and so have a high accident rate compared with NSW. Oh well, the stats don't agree.