Study: Millennials Love Cars, Not So Much EVs

Cameron Aubernon
by Cameron Aubernon
study millennials love cars not so much evs

Per a new study by Continental AG, millennials love cars as much as they love iPhones, so long as their rides aren’t electrified.

The biennial Continental Mobility Study found in 2015 that 84 percent of those between ages 16 and 25 state that driving matters greatly to them, with 76 percent of the group driving their vehicles every day, AutoGuide reports.

Regarding the aforementioned iPhones, consumer electronics still rule over the group, as 91 percent placed a high importance on their smartphones, tablets et al. When it comes to automakers bringing that experience to their offerings, 73 percent stated they would like a connected vehicle. However, Continental AG board member Helmut Matschi cautions automakers to take a shotgun approach to implementing said tech, with data security being at the top of the list.

Ownership matters to all who were surveyed: 94 percent said they owned their vehicles, while only 1 percent preferred to use car-sharing services. The figure follows a similar trend in Europe, where 83 percent surveyed also stated that they own their cars. Matschi said he was “a bit surprised” at the outcome, thinking behavioral changes should have occurred by now, but that both young and older drivers alike “see driving as sustainable and fun.” Industry experts add that 65 million millennials will buy a vehicle over the next five years, fueling technological advancements in connectivity and autonomy in so doing.

One of those behaviors – going for greener, electrified motoring solutions – isn’t highly regarded among the group, let alone among all those who were surveyed by the supplier. While 71 percent of all Americans surveyed found EVs did wonders for the environment, only 31 percent said EVs were a joy to drive, 38 percent loved their designs, and 27 percent believed they were sporty.

Going from bad to worse for EV proponents, 21 percent of 31- to 59-year-olds said they thought EVs were a viable solution for transportation, while 24 percent of 16- to 30-year-olds stated they would use an EV to get around over the next decade.

The 2015 edition of the Continental Mobility Study contacted 2,300 non-drivers and 400 drivers in the U.S. for representative and qualitative sampling respectively during the second half of 2014.

[Photo credit: Raido/ Flickr/ CC BY 2.0]

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  • APaGttH APaGttH on Apr 30, 2015

    Thisdoesnt bode well for the Model 3, Bolt, et al...

  • Chan Chan on Apr 30, 2015

    The only EV I would have gone out of my way to buy was the Aptera 2e. Too bad that thing never made it. The mass-market EVs currently available would never interest me because they look deathly boring and have less than 100 mi range. I am a millennial, and my DD gets 24 mpg (I blame the traffic), my wife's car gets 34 and my toy gets 10.

  • Bob65688581 Small by American standards, this car is just right for Europe, and probably China, although I don't really know, there. Upscale small cars don't exist in the US because Americans associate size and luxury, so it will have a tough time in the States... but again Europe is used to such cars. Audi has been making "small, upscale" since forever. As usual, Americans will miss an opportunity. I'll buy one, though!Contrary to your text, the EX30 has nothing whatsoever to do with the XC40 or C40, being built on a dedicated chassis.
  • Tassos Chinese owned Vollvo-Geely must have the best PR department of all automakers. A TINY maker with only 0.5-0.8% market share in the US, it is in the news every day.I have lost count how many different models Volvo has, and it is shocking how FEW of each miserable one it sells in the US market.Approximately, it sells as many units (TOTAL) as is the total number of loser models it offers.
  • ToolGuy Seems pretty reasonable to me. (Sorry)
  • Luke42 When I moved from Virginia to Illinois, the lack of vehicle safety inspections was a big deal to me. I thought it would be a big change.However, nobody drives around in an unsafe car when they have the money to get their car fixed and driving safely.Also, Virginia's inspection regimine only meant that a car was safe to drive one day a year.Having lived with and without automotive safety inspections, my confusion is that they don't really matter that much.What does matter is preventing poverty in your state, and Illinois' generally pro-union political climate does more for automotive safety (by ensuring fair wages for tradespeople) than ticketing poor people for not having enough money to maintain their cars.
  • ToolGuy When you are pulled over for speeding, whether you are given a ticket or not should depend on how attractive you are.Source: My sister 😉