4-Door Is Providing A Big Sales Boost To Mini USA

Timothy Cain
by Timothy Cain
4 door is providing a big sales boost to mini usa

With one of the most detailed monthly sales reports of any auto brand competing in the United States, Mini revealed their March 2015 sales in a breakdown that included door counts.

Not since Volvo’s monthly report divvied up the V60’s sales by regular and Cross Country variants has a numbers addict been so pleased.

Excluding the 540 leftover niche versions of the second-gen BMW Mini – Convertible, Roadster, Clubman, and Coupe – and 1654 sales of the high-riding Countryman and Paceman, Mini’s core Hardtop model was up 429% to 3635 units in March 2015; up 319% to 8224 units in the first-quarter of 2015.

42%, or 1509, of the March sales were produced by the 4-door. Precisely four out of every ten Mini Cooper Hardtops sold so far this year were 4-doors.

The year-over-year results of the 2-door model are skewed by the fact that there was little overlap between the outgoing and incoming models. At this time last year, the 2-door’s demand had mostly dried up, as had much of the inventory. Thus, sales of that model alone are up 151% this year; up 209% in March.

But with its somewhat awkward stance and $1000 premium, the 4-door has quickly become an integral part of the Mini lineup. First-quarter sales of the 4-door were greater, albeit marginally so, than first-quarter sales of the brand’s other 4-door, the Countryman, sales of which tumbled 25% over the first three months of 2015.

As for the defunct Clubman, its monthly sales average between 2011 and 2014 of 425 units pales in comparison to this new 4-door’s early 1100-unit monthly average.

To what extent some of these 4-door buyers would be choosing the new 2-door if the 4-door wasn’t available, we can’t fully know. But assuming they wouldn’t, assuming they’re considering the 4-door because they wanted a Mini with extra cargo capacity and a usable rear seat that isn’t a Countryman, we can say the brand’s 2015 Q1 results wouldn’t look quite so impressive without the latest variant.

Mini brand sales are up 48% to 12,777 in early 2015. Excluding the 4-door, Mini sales are up 9.5% to 9483.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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  • Chan Chan on Apr 08, 2015

    This is what the Clubman should have been. Not sure if this will cannibalise Countryman sales, though. The Countryman probably can grow a larger cabin to keep customers coming back. As it stands, the Fiat 500L has a much more usable cabin.

    • See 5 previous
    • Chan Chan on Apr 09, 2015

      @geozinger Zero problems except a crappy battery, or it could be high power drain from electronics. Any more than a week sitting, and the car needs to be on a trickle charger.

  • SoCalMikester SoCalMikester on Apr 08, 2015

    Theres always been room for a premium 4 door hatch, and im sure Lexus could do one quite nicely

    • Quentin Quentin on Apr 08, 2015

      Make the CT200h a CT300h or CT200t and they would already have a great premium hatch.

  • FreedMike I'm going to rebadge my Jetta as an Audi and drink in the profits.
  • Kwik_Shift Looks HyunKia-ish.
  • MrIcky Seems like TTAC writers really want a ford sedan. I remember all the wailing and gnashing of teeth when the fusion went away. It's not an interesting car except to journos and just not what the general population requires. Time to let go.
  • MrIcky Seems like a Mustang for Mustang fans to talk about with other Mustang fans. I just went to the Corvette configutor and built a 2LT Z51 for 79,540, a base 1LT is $65k. Both are arguably nicer, and certainly better performers than this. If a Mustang is going to play in that bracket it has to do something different to beef up the emotional appeal. The supercharger did that, the flat plane crank that revved to >8k (if they worked out the bugs) does that. A 'regular' Mustang V8 with some parts out of the Ford Catalogue doesn't seem to be worth the >60k range.
  • Kcflyer For anywhere over 60k I'm buying a C8 which will run rings around any mustang ever made. I'm a huge mustang fan but......sorry. Now show me a GT with the "good" manual discounted to 40 grand and we can talk.