Google Introduces Comparison Tool For Auto Insurance
Shopping around for an auto insurance policy? Google has a comparison tool that might just help you find what you seek.
TechCrunch reports the tool, Google Compare for Auto Insurance, allows consumers to compare rates either directly through the tool or via a questionnaire that pops up upon entering the words “car insurance” in Google’s search engine. Either method asks for the consumer’s zip code and information about their car, then compares up to 14 quotes from Google’s insurance partners like Mercury Insurance, MetLife and Stillwater Insurance Group; insurance giants like Progressive, State Farm and GEICO have declined to work with the tech giant on this project thus far.
Said partners become involved through a flexible cost-per-acquisition scheme, with Google adding that partner ranking and eligibility aren’t based on payment. The tech giant says its partners can use the service to set themselves apart from the others by mentioning what features make one partner different from the rest.
For now, the tool is limited to California residents, with other states to join in later this year per Google. Further down the road, however, the company could use the information gathered from how its partners price a given risk to enter the insurance game as an underwriter, possibly pairing its offerings with its autonomous car.