By on March 11, 2015

Google Compare for Auto Insurance

Shopping around for an auto insurance policy? Google has a comparison tool that might just help you find what you seek.

TechCrunch reports the tool, Google Compare for Auto Insurance, allows consumers to compare rates either directly through the tool or via a questionnaire that pops up upon entering the words “car insurance” in Google’s search engine. Either method asks for the consumer’s zip code and information about their car, then compares up to 14 quotes from Google’s insurance partners like Mercury Insurance, MetLife and Stillwater Insurance Group; insurance giants like Progressive, State Farm and GEICO have declined to work with the tech giant on this project thus far.

Said partners become involved through a flexible cost-per-acquisition scheme, with Google adding that partner ranking and eligibility aren’t based on payment. The tech giant says its partners can use the service to set themselves apart from the others by mentioning what features make one partner different from the rest.

For now, the tool is limited to California residents, with other states to join in later this year per Google. Further down the road, however, the company could use the information gathered from how its partners price a given risk to enter the insurance game as an underwriter, possibly pairing its offerings with its autonomous car.

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15 Comments on “Google Introduces Comparison Tool For Auto Insurance...”


  • avatar
    shaker

    I can see why the “comedy club” of insurance companies (GEICO, Progressive, State Farm, Farmers), aren’t chomping at the bit to join this.

    They’re too busy in the entertainment business, and word-of-mouth (I have a relative that has worked at a few collision centers) has it that they don’t like to pay a lot to fix people’s cars – often pushing the dealer to utilize substandard or used replacement parts on 2-3 y.o. vehicles.

    • 0 avatar
      Land Ark

      As a former insurance adjuster I can assure you that there are 2 sides to that common story.

      • 0 avatar
        shaker

        Follow the money – the companies that I mentioned spend multiple millions of dollars on advertising, come out with new commercial spots on almost a monthly basis, yet claim that they can “save” you $400 over the “other guy”. Where does the money come from to actually repair someone’s car?

        • 0 avatar
          Land Ark

          Aftermarket does not always mean junk. Most of the time when shops would argue with me over using a new aftermarket part versus new OEM it wasn’t because the parts were faulty, it was because they cost several hundred dollars less or because the shop foreman didn’t want to pay the bodyman time to make it fit.

          And it’s much easier to follow the money to the insurance company gouging high risk and SR22 customers than trying to save at the body shop.

  • avatar
    Land Ark

    I really like the idea, I just hope that it doesn’t turn into a payola scheme where they have “preferred partners.” It’s difficult for me to think Google would ever have my best interests in mind since they dropped the old “Don’t be evil” motto.

  • avatar
    Chris FOM

    I’ve gor USAA and no interest in changing. Their rates are pretty terrific but even if they’re not the absolute cheapest their phenomenal customer service is worth every dollar.

    • 0 avatar
      kvndoom

      what I’d give to qualify for USAA. Wish I could go back to 1989 and enlist. Seriously. :(

    • 0 avatar
      shaker

      No worries, I saw a little green reptile stating that GEICO has insured members of the military (presumably when it was “Government Employee Insurance Company”, founded to compete with USAA), so it must be the same. /sarc

      I think that USAA is “legit” in its advertising, because they have a long history of exclusively serving the military, but anyone else wrapping themselves in the flag is being disingenuous.

    • 0 avatar
      cbrworm

      I’ve also got USAA and have no plans to ever change. I was disappointed when I had to change my house coverage due to their changing regulations in Florida.

  • avatar
    NotFast

    Still not available in Illinois. C’mon Google, c’mon!

  • avatar
    CoreyDL

    Beverlyyyy Hillllls, that’s where I wanna beeeee!

    Gimme gimme, gimme gimme.

    -Hated that song. I hope they were a one-hit wonder.-

  • avatar
    mkeenly

    I tried it out last week and it doesn’t work. The rates it gave were much higher than what I currently pay, and most of the companies that responded were assigned risk providers.

  • avatar
    Fred

    My experience is that cheap insurance is fine as long as you don’t have to collect or have special circumstances. Even something simple like bundling with a house can be difficult. Not to mention classic cars or rental properties.

    • 0 avatar
      highdesertcat

      Yup, that’s my experience too. All I’ve got on all our vehicles is the absolute minimum required by NM law. Even the 2015 Sequoia. But all insurance is bundled though USAA with Home Owners Insurance and Life Insurance.

      I’ve never had a claim or loss that my insurance company had to pay for.

  • avatar
    WRC555

    I tried this tool. $449/6 months per quote vs. $555 from current insurer. The weird part is only one insurer out of 14 provided quote, and it’s the same insurer I use now. Same coverage. Hmm, perhaps it’s time to talk to my agent.

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