The Finally Defunct Bugatti Veyron's U.S. Sales Run: By The Numbers
Finally. The Veyron is done.
Bugatti reportedly sold the last Veyron, a car which will be displayed at the Geneva auto show in March, to a customer in the Middle East.
Volkswagen-owned Bugatti’s 450-unit production run comes to a close after nearly a decade of delivering cars to customers. Although the cars routinely sold for more than $2M, Bloomberg referenced Singapore-based analyst Max Warburton who believes VW lost €4.6M per car, more than USD $5M.
Unlike the detailed sales reports we see each month from Volkswagen of America’s namesake brand, Veyron-specific numbers were never formally reported. Automotive News reports that approximately one-quarter, or 113, of the Bugatti Veyrons produced ended up in the United States.
It would be easy to rib Bugatti for its sales struggles. But rather than critique the French hypercar, let’s do ourselves the service of placing its numbers in context.
If there are 113 Bugatti Veyrons on America’s roads – or more likely, locked in hyperbaric, anechoic chambers – how do such figures align with the sales numbers (circa 2014) for the vehicles you drive?
671 – the number of seconds it takes for Americans to buy 113 SUVs and crossovers.
79 – the number of minutes it takes Ford to sell 113 F-Series pickups in America. Ford sold more than 2000 F-Series per day in 2014, a slightly slower year for the F-Series, America’s best-selling vehicle line.
9 – the number of hours Ford needed in the final two months of 2014 to sell 113 Mustangs.
5 – the number of days required for the Chevrolet Trax to find 113 new owners in its first month of availability, December, when a twin of the Trax, Buick’s Encore, had already been on sale for nearly two years.
1 – the number of days required for GMC to sell 113 Yukons. The Yukon is the third-best-selling nameplate off GM’s full-size SUV platform. On an average day in the U.S. in 2014, GM dealers sold 697 Escalades, Suburbans, Tahoes, Yukons, and Yukon XLs.
2 – the number of weeks required for Mercedes-Benz USA to sell 113 G-Class SUVs. At the moment, the G-Class has the highest base price of any SUV sold in the United States.
4925 – the number of minivans sold in America during calendar year 2014 for every Bugatti Veyron ever sold in America.
35,619 – the number of Toyota Camrys sold between 2005 and 2014 for every Veyron ever sold in America.
130 – the number of $845K+ Porsche 918 Spyders sold in the United States in its first eight months of availability.
51 – the number of miles one must drive from the Smart factory in Hambach, France – from which 10,453 Fortwos were shipped and sold in the United States in 2014 – to Molsheim, France, where the Veyron was assembled.
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.
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- Scott ?Wonder what Toyota will be using when they enter the market?
- Fred The bigger issue is what happens to the other systems as demand dwindles? Will thet convert or will they just just shut down?
- Roger hopkins Why do they all have to be 4 door??? Why not a "cab & a half" and a bit longer box. This is just another station wagon of the 21st century. Maybe they should put fake woodgrain on the side lol...
- Greg Add me to the list: 2017 Sorento EX AWD w/2.0 Turbo GDI 68K miles. Changed oil religiously with only synthetic. Checked oil level before a rare long road trip and Ievel was at least 2 quarts down. That was less than 6 months after the last oil change. I'm now adding a quart of oil every 1000 miles and checking every 500 miles because I read reports that the oil usage gets worse. Too bad, really like the 2023 Tuscon. But I have not seen Hyundai/Kia doing anything new in terms of engine development. Therefore, I have to suspect that I will ony become a victim of a fatally flawed engine development program if I were to a purchase another Kia/Hyundai.
- Craiger 1970s Battlestar Galactica Cylon face.
Could never get past the toilet bowl grill!.....LOL
Were these built to order, or was this like a 2010 model still sitting on the lot kind of thing?