Nissan GT-R Approaches 10,000 U.S. Sales After Best-Ever January

Timothy Cain
by Timothy Cain
nissan gt r approaches 10 000 u s sales after best ever january

Following a six-year period in which an average of only 55 GT-Rs were sold in America during the first month on the calendar, Nissan USA reported 101 GT-R sales in January 2015.

The GT-R’s 28% year-over-year increase hides a 110% improvement compared with January 2013 and a 405% improvement compared with January 2012, equal to an extra 81 sales.

This sudden January uptick comes after sales in 2014 jumped 16% to 1436 units, the third-highest-volume year in the GT-R’s seven-year history. 2014 was down 17%, or 294 units, from the pace Nissan set in the GT-R’s first year on the market, 2008.

Over the final five months of 2014, U.S. GT-R volume shot up 63%. December sales doubled to 156 units. August volume, at 208 units, was the best month for the GT-R since November 2008.

The January improvement is therefore not out of the ordinary given the recent history of Nissan’s junior supercar. More importantly, it’s noteworthy because the car – frequently updated but never thoroughly reengineered with an all-new introduction since a different guy became Russian president – is soon going to crack the 10K barrier in U.S. sales. Through the end of January, 9397 GT-Rs were sold in America.

True, the GT-R has been helped along by consistent horsepower improvements, a boon to a car that takes speed as seriously as a minivan takes its responsibility to provide redundant cupholders. I’m told that Nissan USA employees were offered spectacular short-term lease deals, a factor which may have contributed to the recent spike.

But an automaker deserves credit when they sells their most expensive product in healthy numbers even as that product becomes firmly entrenched in old age. Nissan has managed to keep the GT-R sufficiently current in a market that always wants tomorrow’s car. Perhaps this says something about the degree to which the GT-R was futuristic when it arrived at the dawn of a recession.

While the GT-R continues to earn plaudits, one key high-end sports car continues to sell far more frequently. The Porsche 911, which is sold in a wide range of configurations, was up 33% to 1052 sales in January alone. For every GT-R sold by Nissan USA in 2014, Porsche sold more than seven 911s. Meanwhile, over the last four months, BMW USA reported 573 i8 sales to Nissan’s 519 GT-Rs. (Chevrolet reported 11,016 Corvette sales during that period, albeit with a much lower base price.)

On the other hand, the GT-R nearly outsold the Dodge Viper and Audi R8 combined in 2014. The fact that a $101,000+ Nissan was outselling anything at all in its seventh year is a testament to the GT-R’s appeal.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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  • DrGastro997 DrGastro997 on Feb 28, 2015

    I'm very tempted to sever ties with Porsche after driving the GT-R on more than several occasions. I love the 911 but considering the amount of time mine is at the service department- it becomes frustrating and keeps you wondering what's going to fail next. Earlier model Turbo and late model without didn't change a thing in terms of reliability. Damn I hate feeling this way about my beloved car...

  • 05lgt 05lgt on Feb 28, 2015

    I can't have one because of price. I really don't know if I'd rather have one of these, a 'vette, a porker, or something Italian. It would be fun to have to figure it out, until then I'm glad there's so much variety out there.

  • Jeff S I am not a fan of Tesla and they were niche vehicles but it seems that they have become more common. I doubt if I get an EV that it would be a Tesla. The electrical grid will have to be expanded because people over the long run are not going to accept the excuse of the grid can't handle people charging their EVs.
  • AMcA The '70 Continentals and Town Cars may have been cousins to the standard body Fords and Mercurys, they didn't have to be disguised, because they had unique, unbelievably huge bodies of their own. Looking at the new 1970 interior, I'd say it was also a cost savings in sewing the seat. Button tufted panels like the 1969 interior had require a lot of sewing and tufting work. The 1970 interior is mostly surface sewing on a single sheet of upholstery instead of laboriously assembled smaller pieces. FINALLY: do I remember correctly that the shag carpet shown under these cars was a Photoshop? They didn't really go so peak '70s as to photograph cars on shag carpets, did they?
  • Inside Looking Out Toyota makes mass market cars. Their statement means that EVs are not mass market yet. But then Tesla managed to make mass market car - Mode; 3. Where I live in CA there are more Tesla Model 3s on streets than Corollas.
  • Ltcmgm78 A lot of dirt must turn before there's an EV in every driveway. There must be a national infrastructure plan written by other than politicians chasing votes. There must be reliable batteries that hopefully aren't sourced from strategic rivals. There must be a way to charge a lot of EVs. Toyota is wisely holding their water. There is a danger in urging unplanned and hasty moves away from ICE vehicles. Do we want to listen to unending speeches every election cycle that we are closer than we have ever been to 100% electrification and that voting for certain folks will make it happen faster? Picture every car in your town suddenly becoming all electric and a third of them need a charge or the driver will be late for work. This will take a lot of time and money.
  • Kendahl One thing I've learned is that cars I buy for local errands tend to be taken on 1,000 mile trips, too. We have a 5-speed Focus SE that has gone on longer trips than I ever expected. It has served us well although, if I had it to do over again, I would have bought an ST. At the time of purchase, we didn't plan to move from 1,000 feet elevation to 6,500. The SE is still adequate but the ST's turbo and extra power would have been welcome.
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