Versa Still Rules Roost As Fit Sales Reach 42-Month High In October

Timothy Cain
by Timothy Cain

American Honda reported the Fit’s best October ever last month. At 6851 U.S. sales, Fit volume was up 83% year-over-year to the highest total since April 2011, when Fit sales shot up 73% to 8116.

The new Fit, the third version of Honda’s sub-Civic car for North America has certainly been well-received early on in its tenure. With Honda sales rising to the highest October level ever and a new Mexican-built version of the brand’s least costly car finally readily available, seeing the Fit rise to new heights was not an unexpected occurrence.

It’s no E-Type on the outside, but the Fit’s purposeful design pays dividends inside for owners and even passengers. It is in some ways a mini-MPV with a very monobox shape. It’s not conventional, but its flexibility makes it strangely desirable as a result. Honda’s share of the subcompact category grew to 17.8% in October 2014, up from 10.8% a year ago and 10.6% in calendar year 2013 as a whole. It’s worth noting, as well, that the Fit is available only as a hatchback, while the four other members of the subcompact category’s October top five are sold as hatchbacks and sedans.

It’s also worth noting that the category continues to be controlled in large part by the cheap-and-roomy Nissan Versa, sales of which improved 29% in October 2014 to 11,097 units, 28.8% of the segment’s total.

With a higher price tag and fewer build options, it’s hard to see the Fit unseating the Versa any time soon, even on a semi-long-term basis.

Added competition may pose the greater danger to the Fit over the next few years, however. And we don’t mean competition from more subcompact hatchbacks. While Nissan Canada has seen Versa sales tumble 43% over the last three months as the Micra slotted in below and stole sales (and added many more), Honda will challenge their own Fit and Civic with the new HR-V, set to be displayed in detail at the Los Angeles auto show this week.

It’s a long-running theme. America’s new vehicle market is expanding at a 5.5% clip in 2014, and while subcompact sales shot up 11.5% in the month of October, specifically, subcompact volume is up just 3.4% this year. That outpaces the overall passenger car market, which is up just 1.2%. But combined sales of the Buick Encore, Mini Countryman and Paceman, Mitsubishi Outlander Sport, Nissan Juke, and Subaru XV Crosstrek are up 28.2% to a combined 181,370 units. Sure, as a group they’re not as popular as subcompact cars – they’re certainly more costly, too. Yet their growth does represent a real turning of the tide.

Back in the here and now, Detroit subcompacts, in the form of the Chevrolet Sonic and Ford Fiesta, have earned 31% market share in 2014. Sales of the Hyundai Accent rose 34% to 4839 in October and are up 5% this year; Kia Rio volume was down 12% both in October and through the first ten months. Combined Prius C/Yaris sales are down 19% in Toyota showrooms in 2014. Mazda 2 sales have increased 34% in advance of the next 2’s arrival, but October volume plunged 38% to just 457 units.

Meanwhile, America’s four top-selling compacts – Corolla, Civic, Cruze, Focus – combine to outsell the whole subcompact category by more than two-to-one.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

Timothy Cain
Timothy Cain

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  • Motorrad Motorrad on Nov 21, 2014

    I loved my 2008 Fit but was disappointed by the MPG. For such a small car it got in the mid 30s. It needed a sixth gear in the worst way. My new much larger 2014 Mazda6 gets consistently better mileage

    • See 1 previous
    • HerrKaLeun HerrKaLeun on Nov 21, 2014

      The auromatics get better mileage due to gear ratio. We have 1st and 2nd generation at work and they get 35 mpg city and close to 40 highway. And yes, they get driven by 5 diffetent people every day and no one cares about mileage and is in a hurry. So a consetvative private owner should get even better mileage.

  • Sector 5 Sector 5 on Nov 21, 2014

    Versa got a CVT recalibrate around 09 to help mpg. Moonroof had issues with drain channels. 07's suffered front end flaws strut bushing not sat properly in AquaS. Passenger airbag cover would warp & pop up. Minor stuff really. The Note ain't selling so well.

    • Occam Occam on Nov 21, 2014

      My wife's '07 has only had two minor issues: Broken engine mount, and a damaged hose between the fluid reservoir and pump for the windshield washer. I think the latter was unnoticed damage from a fender bender. It only has 65,000 miles on it though.

  • Mike Some Evs are hitting their 3 year lease residual values in 6 months.
  • Tassos Jong-iL I am just here for the beer! (did I say it right?)
  • El scotto Tim, to be tactful I think a great many of us would like a transcript of TTAC's podcast. 90 minutes is just too long for most of us to listen. -evil El Scotto kicking in- The blog at best provides amusement, 90 minutes is just too much. Way too much.
  • TooManyCars VoGhost; I was referring more to the Canadian context, but the same graft is occurring in the US of A and Europe. Political affiliation appears to be irrelevant.
  • The Oracle Going to see a lot of corporations migrating out of Delaware as the state of incorporation. Musk sets trends, he doesn’t follow them.
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