The Impreza Is Subaru's Top Seller, Sort Of

Timothy Cain
by Timothy Cain
the impreza is subaru s top seller sort of

Subaru USA didn’t sell as many Imprezas in 2013 as they did in 2012. By Subaru’s reporting methods, Impreza sales have fallen this year, as well, sliding 0.3% through the first three-quarters of 2014.

But Subaru narrowly defines the term, “Impreza.” That’s a good thing, as too many automakers don’t provide us with longed-for breakdowns in their monthly sales releases. (Examples: F-Series, Silverado, Ram, the four-bodystyle E-Class.) However, this means a cursory glance will suggest that the Impreza range is increasingly less relevant in Subaru showrooms.

In fact, that’s not the case at all.

31.6% of the new Subarus sold in the United States this year have been proper Imprezas, not just Impreza-related cars or Impreza-based cars, but true Imprezas: Imprezas with more power and more wings and Imprezas with black-rimmed wheelarches and taller ride heights, yes, but Imprezas nonetheless.

That’s up from 31.3% during the first nine months of 2013.

The Impreza that Subaru calls an Impreza, with a naturally aspirated 2.0L four-cylinder powerplant, as a sedan and hatchback, is Subaru’s fourth-best-selling model, on its own.

Subaru’s third-best-selling model is the increasingly popular XV Crosstrek, a genuine Impreza hatchback with a tougher exterior and added ride height (XV Crosstrek ground clearance: 8.7 inches. Ford Explorer AWD ground clearance: 7.6 inches.).

The WRX and STi, Subaru’s sixth-best-selling model line, is not nearly as liberated from the Impreza’s foundation as the WRX Concept from 2013’s New York International Auto Show indicated it would be, either.

For the record, I’m not calling out Subaru’s strategy, as this is brilliant marketing. I wouldn’t suggest the XV can’t crawl a rock or two, because it can. I won’t say the WRX isn’t a rocketship, because it is. Subaru’s decision to differentiate the models has clearly been a fruitful one. This is simply a presentation of numbers so we can more clearly see one core element which drives Subaru’s growth.

Individually, XV Crosstrek sales are up 43% to 54,303 units in 2014, Impreza volume is down 0.3% to 46,445 units, and WRX/STi sales are up 33% to 17,884, more than double the number of WRXs and STis sold by Subaru in all of 2010.

As a unit, they’re up 21% to 118,632 units in 2014 as the top-selling representative of an automaker which has climbed 20% in 2014. Among America’s ten-best-selling auto brands, only Jeep is growing faster. While a quick look at the figures suggest the Impreza is a drain on the ticket, a secondary scan offers up convincing proof that the Impreza is an essential part of Subaru USA’s lineup, especially when Subaru turns the Impreza into a more expensive XV.

Of course, now we can play the same game with the Legacy’s figures. Sales of Subaru’s midsize sedan are small in number (rising 4% to 34,718 in 2014), but the Legacy is the donor vehicle (or vice versa) which helps to create the Outback, Subaru’s second-best-selling model. Outback volume is up 8% to 97,266 units in 2014. Together, they form 35.2% of Subaru’s U.S. sales output. Subaru has also sold 117,940 Foresters in 2014 along with 6245 BRZs and and 684 Tribecas.

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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4 of 38 comments
  • CJinSD CJinSD on Oct 14, 2014

    Anyone else notice that that premise of this article is dead wrong? The Impreza range isn't the top selling Subaru, the Legacy range is.

    • Sigivald Sigivald on Oct 14, 2014

      I think he's dis-including the Outback + Legacy as being "Legacy Based", not closely enough related to count together for this comparison; note that he calls the Impreza models "true Imprezas", contrasting with "Impreza based"... Combine them together and you're absolutely right (as the final sentence notes), but the distinction, while fine and mostly meaningless apart from "don't discount the Impreza", is in itself valid.

  • Counterpoint Counterpoint on Oct 14, 2014

    If only they still made a WRX hatchback I would happily pay full retail price for one today. My 4th generation Impreza is the perfect size and shape but the engine is so weak and the interior is kind of horrible.

    • DentonPPM DentonPPM on Oct 15, 2014

      Subaru has no problem selling every WRX they make. NASIOC reports of long waits on orders indicates they don't need that hatch.

  • SCE to AUX This is not a race worth winning.
  • JMII These would sell better if they came with a service to drop it off (with new tires and brakes) at which ever track you decided to visit per weekend. While its small it still doesn't fit on a private jet and there aren't many tracks close to where your yacht can be docked. 1st world problems here.
  • JMII Its an SUV so I am shocked they don't already offer it.
  • Analoggrotto As we Tesla owners receive our life energy from the greatest son of the gods of all time, Elon Musk; His cherubs and His nephilim may remove whatever they wish from us for unto him we owe all for our superiority above all the rest of humanity.
  • Kcflyer Nice to see California giving NY some competition to be the worst run state in the union.