By on October 30, 2014


Another bell tolls as Holden draws closer to the end of local production in 2017, this time for brand boss Gerry Dorizas, who resigned after serving just eight months in the position. reports Dorizas was the fifth Holden head in four years, taking up where Mike Devereaux — who helmed the General Motors subsidiary from 2010 to 2013 — left off. Current COO Jeff Rolfs will fill the void until a new chief is found.

Dorizas, who proclaimed Holden would retake the top of the podium by 2020, has also left GM altogether “to pursue other opportunities.” Brand communications manager Sean Poppitt did not offer an explanation for the departure, but affirmed it would not change the brand’s goals and strategy.

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11 Comments on “Dorizas Leaves Holden, General Motors To Pursue New Ventures...”

  • avatar

    “to pursue other opportunities.”

    Hey Al, do you guys have Home Depots?

  • avatar

    Doritzas made the prediction under his inspired leadership, GM Holden, would overtake Toyota as the biggest Automotive seller in Australia. Most though the was delusional , guess they were right. Outside of the Commodore, none of the imported GM products are going anywhere. It is a pretty bleak picture and even Doritas has it appears excepted, that it will be all downhill after Holden shuts in 2016

  • avatar


    You’re definitely no Al, that’s why your walls aren’t padded and they let you own knives :-)

    Well, good, ’cause Gerry seems a nice, trustworthy bloke and I was worried for him.

  • avatar

    Doritas said that Holden would overtake Toyota under his leadership. Reality has struck, without the Commodore, the imported GM offerings are not selling. Pretty grim for GM in Australia, he has realised the inevitable
    GM Insidenews commented , he probably realised the shutting down costs are going to cost more than developing the Zeta platform

  • avatar

    GM Insidenews commented that shutting down costs of the plants are going to cost more than the development of the Zeta platform

  • avatar

    It will cost more than the Zeta program development to shut the plant according to GMInsidenews

  • avatar

    It seems that DoriZas got on the wrong side with dealers blaming them for Holden’s woes, not the smartest move

  • avatar

    I think Holden is up in New Zealand, but that market is only 1/8 the size of Australia’s.
    In New Zealand there are some scrappy old time Holden dealers just waiting for good product, and the wait should be about over, that is if GM doesn’t screw it up. Fingers crossed.

    • 0 avatar

      Was in NZ roughly a week ago, Ford has always sold more than Holden there, with the Ford Falcon being the main seller, followed closely by the Territory.
      Now Japanese and Korean cars everywhere just like Australia . One bright spark is Ford is outselling the ancient Toyota Hilux with its Ranger and GM is a close second with the Colorado. A surmising number of VW Amarok’s were around as well.

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