Dorizas Leaves Holden, General Motors To Pursue New Ventures

Cameron Aubernon
by Cameron Aubernon

Another bell tolls as Holden draws closer to the end of local production in 2017, this time for brand boss Gerry Dorizas, who resigned after serving just eight months in the position. reports Dorizas was the fifth Holden head in four years, taking up where Mike Devereaux — who helmed the General Motors subsidiary from 2010 to 2013 — left off. Current COO Jeff Rolfs will fill the void until a new chief is found.

Dorizas, who proclaimed Holden would retake the top of the podium by 2020, has also left GM altogether “to pursue other opportunities.” Brand communications manager Sean Poppitt did not offer an explanation for the departure, but affirmed it would not change the brand’s goals and strategy.

Cameron Aubernon
Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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  • RobertRyan RobertRyan on Oct 30, 2014

    GM Insidenews commented that shutting down costs of the plants are going to cost more than the development of the Zeta platform

  • RobertRyan RobertRyan on Oct 30, 2014

    It will cost more than the Zeta program development to shut the plant according to GMInsidenews

  • Lie2me Lie2me on Oct 30, 2014

    It seems that DoriZas got on the wrong side with dealers blaming them for Holden's woes, not the smartest move

  • Big L from Chicago Big L from Chicago on Oct 30, 2014

    I think Holden is up in New Zealand, but that market is only 1/8 the size of Australia's. In New Zealand there are some scrappy old time Holden dealers just waiting for good product, and the wait should be about over, that is if GM doesn't screw it up. Fingers crossed.

    • RobertRyan RobertRyan on Oct 30, 2014

      @crazycarlarry, Was in NZ roughly a week ago, Ford has always sold more than Holden there, with the Ford Falcon being the main seller, followed closely by the Territory. Now Japanese and Korean cars everywhere just like Australia . One bright spark is Ford is outselling the ancient Toyota Hilux with its Ranger and GM is a close second with the Colorado. A surmising number of VW Amarok's were around as well.