The Volkswagen Eos Is Dead: Here's Why

Timothy Cain
by Timothy Cain
the volkswagen eos is dead heres why

RX-8, FJ Cruiser, XLR: just some of the recent nameplates which at one time generated healthy sales activity in the U.S., but after slowly fading in un-updated form, were put out to pasture. Now we can add to that list the Volkswagen Eos.

Cars like the Eos, which major on style over practicality, are prone to early bouts of desirability which wanes as newer, fresher, brighter, bolder, faster machines enter the fray. It’s not surprising to see interest in these vehicles dry up more quickly than it does with a midsize sedan or smaller crossover.

Consider the Chevrolet Equinox. Sales in the Equinox’s category have been steadily rising – vehicles such as the top-selling Honda CR-V and Ford Escape recorded record-high U.S. sales in 2013. But they are newer examples of the breed. The Equinox, on the other hand, was introduced in second-generation form for the 2010 model year. Yet in 2013 it, too, posted record-high U.S. volume.

On the other side of that coin, consider the Chevrolet Corvette. Although it’s a relatively common car for a vehicle of its type, at least in the United States, Corvette sales in its sixth iteration declined sharply in 2007, 2008, and 2009 and didn’t recover as the overall size of the new car market grew somewhat in 2010, growing only slightly in 2011 and 2012.

New is necessary. Corvette sales, now in C7 Stingray form, jumped 166% in the fourth quarter of 2013 and are up 236% so far this year. The Corvette is on track for its best U.S. sales year since 2006.

The Volkswagen Eos is certainly no Corvette, but neither were the Mazda RX-8, Toyota FJ Cruiser, or Cadillac XLR. (Actually, the XLR was sort of a Corvette.) The point stands, regardless. An automaker can’t introduce a sporty little convertible, even one without trackday intentions, and expect consumer interest to remain level during its tenure.

The first and only Eos has been around since the latter portion of 2006, when Mercury was selling a Montego – when Mercury was – and when an Eos buyer could have also looked at a Pontiac G6 GTP convertible.

Though facelifted, the Eos was always as it always was. Equipped with Volkswagen’s ubiquitous 2.0L turbocharged four-cylinder or, in the early part of its lifespan, a 3.2L V6, the Eos was a relatively attractive front-wheel-drive convertible. Along with the front-wheel-drive Volvo C70, it was tasked with fighting premium Germans from below and affordable droptop performance cars from above.

Most definitely from above. Back in the beginning, Mazda would sell you an MX-5 PRHT for about $5000 less.

And yet, the Eos was a new thing, and thus, when Mazda USA sold 15,075 more affordable MX-5s in 2007, Volkswagen sold 12,744 Eos convertibles. And in 2008, the Eos actually outsold the MX-5. The Eos outsold the MX-5 again in 2010 and 2011. Isn’t this a recipe for printing money? Sell the more expensive car, the one that shares a great number of parts with countless other high-volume machines?

Yes, it was, until Volkswagen invited a Beetle Convertible back to the party. Volkswagen USA sold 4178 Eos cabrios in 2013 ( down from a peak of 12,837 in 2008), a figure which compares unfavourably with Volkswagen’s 18,050 Beetle Convertible sales. That’s more than the Eos’s total from all of 2012, 2013, and the first eight months of 2014 combined.

The Eos is dead because, by VW’s choice, it hasn’t been at all new since 2006 and because, by VW’s choice, the iconic and ancient Beetle nameplate became new again.

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  • HydrogenOnion HydrogenOnion on Sep 19, 2014

    It's dead because it didn't sell well. And it didn't sell well because it's an overpriced boring looking convertible. Seriously... it cost $10,000 more than the convertible Beetle. A convertible hardtop is a neat feature, but not $10,000 worth of neat. Less power and a little worse fuel economy than the Beetle with the same engine too. I would take a Beetle convertible any day over it.

  • PCP PCP on Sep 19, 2014

    Terribly complicated roof, prone to water leakage for way too many production years (VW, being a German company, did eventually get hold of that). What's more, the roof could only be serviced by specialized dealers. Oh and yeah, terribly boring - but that applies to any car from the VW group. Now you may start shooting.

  • Jim Bonham Full EVs are not for everyone, they cannot meet all needs. Hybrids do a much better job of providing the benefits of EVs without most of the drawbacks. I have a hybrid sedan with plenty of room, plus all the bells and whistles. It has 360 hp, AWD, does 0-60 in just over 5 sec.(the instant torque is a real benefit), and I get 29 mpg, average. NOT driven lightly. I bought it used for $25k.Sure, it's a little heavier because of the battery, motor, etc., but not nearly as much as a full EV. The battery is smaller/lighter/cheaper and both the alternator and starter motor are eliminated since the motor assumes those functions. It's cool to watch the charge guage show I'm getting energy back when coasting and/or braking. It's even cooler to drive around part of the time on battery only. It really comes in handy in traffic since the engine turns off and you don't waste fuel idling. With the adaptive cruise control you just let the car slowly inch along by itself.I only wish it were a Plug-in Hybrid (PHEV). Then, I'd have A LOT more EV-only range, along with even more of that instant torque. The battery would be bigger, but still a fraction of the size of a full EV. I could easily go weeks without using much, if any gas (depending upon my commute) IF I plug it in every night. But I don't have to. The gas engine will charge the battery whenever it's needed.It's just not as efficient a way to do it.Electric companies offer special rates for both EVs and PHEVs which lower your operating cost compared to gasoline. They'll even give you a rebate to offset the cost of installing a home charger. You can still get federal (up to $7,500, plus some state) tax credits for PHEVs.What's not to like? My next daily driver will be a PHEV of some kind. Probably a performance-oriented one like the new Dodge Hornet or one of the German Hybrid SUVs. All the benefits, sound, feel, etc., of a gas vehicle along with some electric assist to improve fuel economy, performance, and drivability. None of the inherent EV issues of cost, range anxiety, long charging times, poor charger availability, grid capacity issues, etc. I think most people will eventually catch on to this and go PHEV instead of going full EV. Synthetic, carbon-neutral eFuels, hydrogen engines, and other things will also prevent full EVs from being 100% of the fleet, regardless of what the politicians say. PHEVs can be as "clean" (overall) as full EVs with the right fuels. They're also cheaper, and far more practical, for most people. They can do it all, EVs can't.
  • Ron rufo there is in WaSHINGTON STATE
  • ToolGuy @Chris, your photography rocks.
  • ToolGuy No War for Oli.If you have not ever held a piece of structural honeycomb (composite sandwich) in your own hands, try it.
  • ToolGuy You make them sound like criminals.
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