Management Shuffle At FCA Sends Bigland To Head Up Alfa

Derek Kreindler
by Derek Kreindler

FCA is shuffling the management deck, assigning two experienced executives to new roles within the company.

Reid Bigland, formerly the head of the Ram Brand, will now become Alfa Romeo’s top executive for the NAFTA region. Bigland, who once oversaw the Dodge brand, currently is also responsible for Chrysler Canada and is on the company’s Board of Directors. Bigland has been mentioned as a potential successor to CEO Sergio Marchionne, and the Alfa appointment will be a major test of his management abilities, given the uphill climb that the brand will face in establishing a solid foothold in North America, and meeting Marchionne’s lofty sales goals.

Taking Bigland’s place at Ram is Bob Hegbloom, a Ram veteran with wide ranging experience both at the truck brand and with Chrysler’s other truck products. Hegbloom will assume control of one of FCA’s growth engines, but will also be responsible for ensuring that the truck brand doesn’t fall behind technologically, in the wake of developments like Ford’s upcoming aluminum F-150, and the new V8 diesel Nissan Titan being developed by former Ram boss Fred Diaz.

Derek Kreindler
Derek Kreindler

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  • Marcelo de Vasconcellos Marcelo de Vasconcellos on Aug 18, 2014

    Maybe he knows something is coming and is positioning himself to reap the rewards. Maybe he knows it is a challenge and if succesful his chances for CEO-ship rise exponentially. Maybe someone is sending him under the bus. Time will telll.

    • See 3 previous
    • Th009 Th009 on Aug 19, 2014

      @Lou_BC That's SIX new assignments in the last three years!

  • Bobman Bobman on Aug 18, 2014

    He's a very good choice, a proven performer. The Alfa Romeo project is an important part of achieving FCA's goals. Sergio has picked someone who has shown he can deliver.

    • See 1 previous
    • Bobman Bobman on Aug 18, 2014

      @th009 Harald Wester is top dog at Alfa Romeo at the moment. I don't think it would be wise to change horses at this stage of project. If Bigland can pull this off, he surely would be one of the prime candidates to replace Sergio. Although there really doesn't appear to be anyone that can replace Sergio.

  • Bigland has struck me as the type of guy that will go far in the automotive industry. He seems very confident.

  • Ehaase Ehaase on Aug 18, 2014

    Considering how long it is taking GM to revive Cadillac, I think Marchionne greatly overestimates Alfa Romeo's potential.