Vellum Venom Vignette: World Industrial Design Day
This Sunday is World Industrial Design Day, a day when the ID Community brings awareness of this profession’s value. Though I left The College for Creative Studies with my tail between my legs, ID’s blending of business/entrepreneurship, art and science still charms me. So let’s examine two ignition keys that owe their existence to the craft known as industrial design.
The BMW i8 is a revolutionary piece of Transportation Design. The i8’s key is no slouch in the Industrial Design department. Without rehashing what others say, it’s clear that Industrial Designers took the best attributes of the i8, the smart phone and today’s latest ignition keys to make something stunning.
Not to mention the i8’s key fob has a style that looks great in your hand and (sorta) blends into the assertive wedge forms present on the i8 console. It’s a great piece of Industrial Design that forces you to consider how an Industrial Designer enriched your automotive hobby/career.
Take the Ford Pinto “utility” key for example. In some respects the Ford Pinto was an underrated piece of Engineering and Industrial Design. Sure, it needed that rubber pad to protect the gas tank from the rear axle. But when it comes to simple, durable and honest Design, the Pinto worked.
Certainly not VW Beetle stylish nor Honda Civic enlightened, but dig this key: once cut for your ignition this baby gapped spark plugs, screwed down anything under the hood, let you crack open a beer and then fire up the beast so you can drive with a cold brew in your hand while you keep on truckin!!!
Perhaps I got that last part wrong, so I am ready for the Best and Brightest to correct my weak Nixon Era Ford knowledge. But the Pinto utility key looks like the coolest gadget to have in your pocket in the early 1970s. What the hell is an Apple iPhone anyway? Sounds like gibberish talk of those nattering nabobs of negativism!
Just make sure you know which gap on the gapping tool is the right one for your engine.
Nice job integrating the Pinto logo and patriotic color scheme on a tool that elegantly and cheaply combines many things into a small hunk of metal. And that’s the heart of Industrial design: it plays a crucial role in dreaming, engineering (in theory) and producing exceptional products. The bottle opener is a bizarre feature by today’s standards, but it proves yesteryear was a simpler and stupider time.
And the Pinto/i8 keys do show how Industrial Design advanced over the decades. So to you, dear reader, Happy World Industrial Design Day!
Thank you for reading and have a fantastic weekend.
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- Pig_Iron ASTC 3.0 AM radio was successfully demonstrated at CES. It is a common standard shared with terrestrial television, so the audio equipment is commonized for broadcasters. And no royalty fees to pay, unlike HDRadio which has been a less than stellar success. 📻
- Art Vandelay Crimes that are punished with fines encourage abuse by those enforcing them. If it is truly dangerous to the public, maybe jail or give the offenders community service. People’s time tends to be very valuable to them and a weeks lost work would certainly make a high earner think twice. If it isn’t a big danger why are police enforcing it (outside of raising money of course). Combine it with a points system. When your points are gone you do a week imitating Cool Hand Luke.
- Cha65697928 High earners should pay less for tickets because they provide the tax revenue that funds the police. 2-3 free speeding tix per year should be fair.
- Art Vandelay So the likely way to determine one’s income would be via the tax return. You guys are going to be real disappointed when some of the richest folks pay no speeding fine the same way they minimize their taxes
- Teddyc73 A resounding NO. This has "Democrat" "Socialism" "liberalism" "Progressivism" and "Communism" written all over it.
Sanjeet, I love you man but if you think a friggin "key/fob" thingy the size of fuggin GEARSHIFT is brilliant industrial design....man I don't know what to tell you other than some introspection about your departure from design school might be worthwhile....( those BMW designers must've had better connections!) ;) Son,that's absurd. This is just tech wanking for the sake of tech. I'm no ID grad but I can think of several better ways to do this without carrying around a gear shift in my pocket......hang. On......maybe that's it? Impress the lads and ladies with your i8 pocket pal? Lol Give me a regular old key any day over this crap.....and get off my lawn.
"Is that a gearshift in your pocket, or are you just happy to see me?"