Nissan Resurrects Another Storied Nameplate

nissan resurrects another storied nameplate

When Nissan revived the Datsun brand for its lineup of small, low-cost cars, enthusiasts were left wondering whether they’d ever see a performance oriented Datsun. The answer appears to be an emphatic “not a snowball’s chance in hell” – but their latest new car may be a better candidate for the return of a historic badge.

Nissan’s long awaited rival to the VW Golf and Ford Focus will bear the Pulsar moniker, just like past compact Nissans have done all over the world. The Pulsar nameplate is still used in Australia, New Zealand and Thailand, on a vehicle related to the Nissan Versa, but the newest Pulsar in Europe is an all-new design, intended to make Nissan a serious player in the C-segment hatchback market.

Past Pulsars have included the legendary GTI-R rally special and the little-known VZ-R (with an 8500 rpm-capable 1.6L 4-cylinder engine), and Nissan will be offering a Nismo version of the Pulsar as well. Based on how far Nissan went with the Nismo Juke RS, it should have some decent performance chops, even if it’s not an AWD homologation special.

While Nissan has always lagged in this segment, they’ve managed to build up a tidy business in Europe by bringing to market some of the first viable small crossovers, in both the Juke and the wildly popular Qashqai. Now that Nissan has finally established itself as a serious player in Europe, the hope is that the Pulsar will give them market share in the dominant passenger car segment as well.

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  • Luke42 I like the Metris quite a bit, but I never bought one.Two problems kept me from pulling the trigger:[list=1][*]It was expensive for what it was.[/*][*]For the price they were asking, it needed to have a plug for me to buy it.[/*][/list=1]I wanted a minivan that could tow, and I test drove one and liked it. The Mercedes dealer stocked both cargo versions and conversion vans. It was a nice vehicle, and I really wanted one for a while.This is the inevitable fate of cars that I like, but don't actually buy.
  • Garrett I would have gone for one of these if it had AWD. If they had offered it, it could have done far better.
  • Michael500 Sorry, EV's are no good. How am I supposed to rev the motor to impress girls? (the sophisticated ones I like).
  • Michael500 Oh my dog- this is one of my favorite cars in human history! A neighbor had a '71 when I was a child and I stopped and gazed at that car every time it was parked outside its garage. Turquoise with a black vinyl. That high beltline looks awesome today!
  • ScarecrowRepair I'd love an electric car -- quiet, torque, drive train simplicity -- but only if the cost was less, if recharging was as fast as gas (5 minutes) and as ubiquitous. I can take a road trip and know that with a few posted exceptions (US 50 from Reno to Utah), I don't have to wonder where the next fuel station is, and if I do run out, I can lug a gallon of gas back.Sure I'd miss the engine sounds and the joys of shifting. But life is all about tradeoffs.
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