Suppliers Biggest Beneficiaries Of Backup Camera Mandate

Cameron Aubernon
by Cameron Aubernon
suppliers biggest beneficiaries of backup camera mandate

With the mandate that all vehicles post-2018 possess backup cameras set to begin its ramp up in 2016, suppliers will be the biggest beneficiaries of a growing safety market.

Automotive News reports current cameras supplied by Magna — who claims the largest piece of the market by 40 percent — Delphi, Panasonic, Gentex and Valeo already meet the standards set by the National Highway Traffic Safety Administration, though Magna’s director of image vision systems Joel Gibson believes the cameras will receive rapid upgrades in order to meet consumer expectations of high-resolution images like those found on current smartphones.

In turn, the cameras could drive business toward more safety systems — including pedestrian detection, automated parking and blind-spot alerts — that would compliment a 360-degree situational awareness system.

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  • Sggreener Sggreener on Apr 07, 2014

    As a motorcyclist (Australia), we have had mandated daytime headlights for decades; and one often reads letters to the editors demanding the obligatory wearing of hiviz vests. Yet there is no evidence that detection systems based on human visual attention work. Like the chap above in the carpark this is reality for bikers everyday. I would like to see an active bike/pedestrian detection system developed and tried: but it cannot rely on human vision. A flashing image in dash screen (rear and side view mirrors as well),accompanied by a loud sound that increases as distance closes may help cut the principal death-by-car statistic.

  • Anti121hero Anti121hero on Apr 07, 2014

    What's wrong with being a responsible human being and looking where you're going?? Maybe if modern windows weren't just apocalyptic gun slits then it wouldn't be such a problem. From the looks of it 8 50 years well all be in self driving electric powered Abrams tanks without cannons.

    • JPWhite JPWhite on Apr 07, 2014

      Nothing wrong with being responsible. We are however human, full of failings and distractions, not even a country mile from perfect. Its easy to denigrate backup cameras if you've never used one in your own car to truly appreciate the benefit they bring. I had no interest or desire to use the camera when I first got my car, saw it as an expensive toy at best. I was wrong; the things are amazing, I won't buy a car without one now. As for mandating them. That's a bridge too far IMHO. Let folks decide for themselves. They will soon become commonplace, their usefulness will soon spread to the average driver. It wouldn't surprise me once the mandate kicks in, the quality of the units is downgraded to save money and they become less useful.

  • Superdessucke Superdessucke on Apr 07, 2014

    We went decades without backing over a lot of people. Maybe the solution isn't these cameras but more normal sized cars to replace these giant CUVs.

  • Shaker Shaker on Apr 08, 2014

    The reason the mandate finally went through is that family members repeatedly testified of the enormous pain that killing their own children brought upon them - a pain that a simple dollar analysis could not illustrate. That, and the fact that almost all cars are going to have LCD screens standard anyway, made it easy to mandate the extra $50 that the camera would add. Now if the "evil govt." had mandated that ALL cars/trucks on the road would have to be retrofitted with the devices, then that would have smacked of an overbearing bureaucracy that was out of control. I made sure that my new Malibu had the feature, as the high decklid would leave me anxious when backing - I have no kids/dogs, but I go shopping, and I couldn't forgive myself if I backed into a wayward rugrat in the Target parking lot.

    • JPWhite JPWhite on Apr 08, 2014

      As mentioned elsewhere in this thread, the motivation for wanting to reduce accidents while reversing will not be helped much with cameras. I feel for the families, but this isn't the answer to their grief. Audible and tactile proximity alerts are a more effective measure than relying on the (potentially distracted) driver to notice something in a camera image which may or may not be obscured by sunlight.