U.S. Secret Service Solicits Proposals to Replace "The Beast" With New Presidential Limo

Ronnie Schreiber
by Ronnie Schreiber

The United States Secret Service has started the process to begin to build the next generation presidential limousine with the posting of a contract proposal on the FedBizOpps.gov site for companies seeking to do business with the federal government. The contract will be awarded by the Dept. of Homeland Security by August 29th of this year and the new armored limo, no doubt equipped with the latest and highest tech communications and security gizmos, is planned to go into service in 2017, after Mr. Obama’s replacement takes office.

Reagan era presidential limousine.

According to the proposal, the award “will be made based on best value to the government,” and will be “restricted to Major Domestic U.S Automobile Manufacturers, who have their primary headquarters located in the United States of America.”

The limousine used by President Kennedy in Dallas, rebuilt for use by LBJ

There are four phases to the project and Phase 1, armor development, has already gotten underway. “Phase 2 work will include integration of the armor design developed during Phase 1 of the program. Phase 2 requirements will include selection and integration of final automotive components, chassis, interior, exterior, and test vehicle fabrication and automotive component testing. Phase 3 will be focused on automotive validation and Phase 4 production of vehicles,” said the proposal.

President Eisenhower’s bubble topped Lincoln limo

A variety of manufacturers have supplied limousines to the U.S. president. General Motors has provided Cadillac branded vehicles for the past three decades, though Lincolns carried chief executives from John Kennedy through Ronald Reagan.

FDR’s Lincoln

Whilen the medium truck based “Cadillac” nicknamed “The Beast” that President Obama uses for state occasions is better known, he also frequently travels in what is probably an equally well-armored Chevy Suburban.

For you brougham enthusiasts, a real brougham used by Pres. Teddy Roosevelt

Sources: U.S. General Services Administration, Detroit News. Presidential limos photographed at the Henry Ford Museum.

Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can get a parallax view at Cars In Depth. If the 3D thing freaks you out, don’t worry, all the photo and video players in use at the site have mono options. Thanks for reading – RJS

Ronnie Schreiber
Ronnie Schreiber

Ronnie Schreiber edits Cars In Depth, the original 3D car site.

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  • Panzerfaust Panzerfaust on Mar 13, 2014

    There's no point in saying 'what's wrong with the old one (the beast)' because the problem isn't the limo per se, but the fact that the threats change regularly. Not only that, but its ease of transport and practicality in other locations besides Washington D.C. are very important. The unfortunate part for car people is that the Presidential Limos will be destroyed once de-commissioned for security reasons.

  • Brandloyalty Brandloyalty on Mar 14, 2014

    There have been questions about what happens to presidential limousines no longer used by the president. I don't think they're scrapped. I believe they are passed down to assignments with lower security concerns until they are totally obsolete. There was a comment about the Beast being used only around Washington. In fact a Beast is flown ahead of the President when he travels. That's partly why there are more than one of them. I've seen estimates up to 12 of them. Someone said the only stock Cadillac component was the crest on the grille. From Wikipedia: "Many body components are sourced from a variety of Cadillac vehicles; for example, the car uses Cadillac Escalade headlights, side mirrors and door handles. The tail of the car seems to use the taillights and back up lights from the Cadillac STS sedan." Given the scale of the thing, the crest itself must be larger than the ones Cadillac uses. As for active defensive systems, I'd guess it has sensors to detect incoming missiles etc., and probably has those chaff/flare things to divert heat-seeking weapons. And I'm not an American and don't live in the US.

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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