By on March 9, 2014

lambowatch

Full disclosure: I’m a huge Lamborghini fan. Enough of a fan that I can get a little worked up about the brand’s directional wobbles over the past decade. Make no mistake, though: if my budget would stretch to a Murcielago, I’d have one. (About the Aventador, I’m a bit diffident.) Ferrari’s transformation from manufacturer of unreliable but pretty cars to merchandising machine and tyrannical allocation scheme has made Lamborghini seem much cooler by comparison. The clinical precision of the Gallardo makes the Dino-successor Ferraris look a bit try-hard and the big twelve-cylinder supercars have the swagger that the FF, 612, and F12berlinetta seem to be deliberately avoiding.

But there are times that one simply wants to turn one’s head away from the catastrophe that is Lambo’s Ferrari-aping merch scheme, and this is one of them.

Let’s get this on the table first: If you wear a Swiss “luxury watch”, you’re a douchebag. (Full disclosure: I have a few of them myself.) The bigger the watch is, and the more elaborate/flashy it is, the worse you are. The newer and more quick-bake the brand is, the more horrifying your personal presence is to people who weren’t raised in a trailer prior to the IPO/Goldman bonus/first-round draft pick/real-estate deal/personal-injury settlement. I’ve complained about this before, but wearing a watch that is unnecessarily complex and impossible to fix amounts to a Nero-esque destruction of capital without the attendant flair. This goes double if your watchmaker’s brand was “dormant” for fifty years or more before being pried out of the hands of someone’s step-great-grandchild by a venture-capital firm, triple if Nicholas Hayek imagined your brand while he was having a “speedball” medically administered by a twenty-two-year-old Italian nurse who does figure modeling in the evenings.

With that said, the Venn diagram of the buyers for expensive supercars and ridiculous watches is pretty much a circle, so it stands to reason that for every exotic car, there will be a somewhat less exotic watch. It has to be less exotic than the car because there’s also a merch possibility for the proles who can’t get the car just yet, and also because the very best watchmakers have too much pride to let something like that happen.

Ferrari started their time in the watch game with the staid but impeccably respectable Girard-Perregaux before bowing to their customer’s true demographic and moving the brand to quick-bake reboot and Sly Stallone favorite, Panerai. In 2010 those two brands parted ways and Ferrari started a house-brand watch lineup featuring “Swiss movements” with what the hardcore watch fanatics say is a heavy dose of Chinese componentry and assembly.

That takes care of the proles and the F1 team fans, leaving the company free to make a second deal with Hublot in which the Ferrari name is applied to some of the world’s most loathsome timekeeping instruments. It’s a neat trick, really. There’s a $599 watch for the guy who will never own a Ferrari, and the $22,000 watch for the guy who has two of them and is in the queue for his next one.

As is usually the case, Lamborghini isn’t that deft. Their choice was to partner with mid-level generic-luxury brand Tonino to create a line of $1500-3500 watches with the Lamborghini brand applied. Unlike the high-end Ferrari watches from G-P, Hublot, and Panerai, the Tonino Lambo watches come in every possible size and style, thus removing any chance that someone might recognize the watch without putting their face ten inches from the dial. As far as I can tell, the watches are existing Toninos with a bull at the twelve-o-clock mark.

The resulting products are neither compelling nor particularly cheap, thus ensuring that they won’t be bought by Lamborghini owners or Lamborghini fans. Being among the latter is tough anyway; if you get caught prancing around in a full Rosso Corsa outfit by your friends, you can always say you’re a fan of the race team, but if you’re wearing Lamborghini clothing and you don’t have a Lamborghini, you’d be better off staying in the house.

No surprise, then, that the discount website Touch Of Modern is half-pricing Lambo watches this week. No need to rush; they have plenty of them. I can only imagine one possible reason to purchase one, and that would be an attempt to humiliate yourself into accelerating the purchase of that nicely patinated ’04 with the crappy e-gear and the Audi 100 climate controls. If that’s why, then by all means, get the yellow watch, too!

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114 Comments on “Lamborghini Watches: A Brand Too Far, Now On Clearance...”


  • avatar
    dwford

    http://wikicars.org/en/Tonino_Lamborghini

    http://www.lamborghini.it/en/corporate/brand_p3/

    • 0 avatar
      racer-esq.

      Legend has it that Tonino Lamborghini bought a Ferrari watch. After a discussion with Ferrari watch customer service in India, when Tonino Lamborghini complained about the noisy quartz movement in his new Ferrari watch, it seems that the Ferrari’s reply was simply “you stick to tacky furniture and let our Chinese subcontractor build watches.” That was the point when Tonino Lamborghini decided to take advantage of Audi’s failure to fully secure the Lamborghini trademark and build a Lamborghini watch. . .

      • 0 avatar
        dwford

        If you follow the link I provided, you’d see tonino Lamborghini has been in the watch business since 1981

      • 0 avatar
        racer-esq.

        For those that do not know, this is a twist on the legend of Ferruccio Lamborghini:

        “All my Ferraris had clutch problems. When you drove normally, everything was fine. But when you were going hard, the clutch would slip under acceleration; it just wasn’t up to the job. I went to Maranello regularly to have a clutch rebuilt or renewed, and every time, the car was taken away for several hours and I was not allowed to watch them repairing it. The problem with the clutch was never cured, so I decided to talk to Enzo Ferrari. I had to wait for him a very long time. ‘Ferrari, your cars are rubbish!’ I complained. Il Commendatore was furious. ‘Lamborghini, you may be able to drive a tractor but you will never be able to handle a Ferrari Properly.’ This was the point when I finally decided to make a perfect car.”

        http://www.400gt.com/articles/compare/interview.htm

        See also:

        http://www.youtube.com/watch?v=SmUFKgjB6KQ

        Anyway:

        http://www.youtube.com/watch?v=xECUrlnXCqk

        • 0 avatar
          juicy sushi

          Definitely a cool guy. And the early cars he wanted for the company were awesome too. Really, really damn classy in a way that the recent cars haven’t been.

          Lambo don’t do retro, but getting some of that particlar class back would be appreciated.

          It’d probably be commercially disasterous…

  • avatar
    Lie2me

    This reminds me I still have clocks and watches I never look at that need to be reset. Oh wait, I didn’t change them last Fall so I’m good

    • 0 avatar
      dwford

      This is about the only reason I could see to want an “internet of things” internet connected kitchen appliance, lol

    • 0 avatar
      racer-esq.

      If only you told time with a Lamborghini Android smartphone you would not need to worry about adjusting the time:

      http://www.ebay.com/itm/Tonino-Lamborghini-Android-Lt700-Smart-Phone-/181341401172?pt=Cell_Phones&hash=item2a38ca3054

      • 0 avatar
        Lie2me

        That’s hideous, I didn’t worry about changing the time on my iPhone, just the big one over the fireplace, my car and the one next to the bed. The others are on their own

      • 0 avatar
        WhiskerDaVinci

        I’ve got a friend who has that GHASTLY Lamborghini laptop through Asus. I just…I just want to set it on fire and then smack the crap out of him for thinking it was a good idea. It’s a normal laptop, with some leather, some ceramic and some paint. It’s nothing special underneath.

  • avatar
    dwford

    You missed the $140,000 bed (marked down from $196,000) ToM had for sale a couple weeks ago

  • avatar
    James2

    “There’s a $599 watch for the guy who will never own a Ferrari”

    That’s me, except I would never even spend that much for a watch.

  • avatar
    ajla

    “There’s a $599 watch for the guy who will never own a Ferrari”

    The Mondial in my garage says otherwise, sir.

    • 0 avatar
      Lie2me

      You have a Mondial AND a $599 Ferrari watch? Wow!

      • 0 avatar
        ajla

        I actually own an Allante.

        What is the watch equivalent of that?

        • 0 avatar
          28-Cars-Later

          Something nice but quartz. Maybe a Movado Museum Watch?

          EDIT: I suggest this because purists decry Allante due to its I believe FWD E-body derived design. Timepiece purists decry anything quartz no matter how nice.

          • 0 avatar
            ajla

            I spent all morning just doing a Sunday drive in the Cadillac today.

            It isn’t a bad car (actually more fun than I expected), but the problem is that it cost $57000 when it was new. The Trofeo, Riv, Eldorado, Mark VII, and Reatta were all like $22K-$28K. The Fleetwood Sixty Special and Chrysler TC by Maserati were about $33K. A Corvette ZR1 was $60K.

            I’m just not sure where GM thought the Allante was worth more than $35K. The brand did not have the cachet for big price premiums at the time.

          • 0 avatar
            28-Cars-Later

            “I’m just not sure where GM thought the Allante was worth more than $35K. ”

            I would say its the same type of thinking where a $40K Volt is worth $75K as the Electric Cimmaron.

            “The brand did not have the cachet for big price premiums at the time.”

            Still doesn’t today, yet… here we are with a $70K Escalade and a $75K Volt coupe.

          • 0 avatar

            Mercedes and Jag thought their coupes were worth $110k and $90k respectively.

            Difference.

            That Allante still runs today. The Jag doesn’t. The Allante is also worth about the same, if not more. The SL would run, too, but I like spending $110k and having POWER MIRRORS. That’s just me, though. And Kia owners.

          • 0 avatar
            28-Cars-Later

            I see your point, but many of those Allantes are long gone, especially the first two years being powered by 4100s. I’d wager there are more Benz SLs from that period running in the US than Allantes and Jag XJS V12s (if there are any XJS’ even left).

            Additional:

            “A 1992 comparison test of the Northstar-powered Allanté by Car and Driver placed it above the Jaguar XJS V12 convertible and the Mercedes-Benz 300SL in North America. Although the Cadillac roadster got big points for its new engine, Allanté was criticized for its handling, which was an inherent result of the front wheel drive layout. Ultimately, it was the rapid rise in the retail price of its competitors due to changes in exchange rates that won the test for Cadillac. At that time, the Allanté’s price seemed a bargain compared with the $71,888 Jaguar and $90,335 Mercedes-Benz.”

            http://en.wikipedia.org/wiki/Cadillac_Allant%C3%A9

          • 0 avatar
            ajla

            “Mercedes and Jag thought their coupes were worth $110k and $90k respectively.”

            An ’89 560SL was like $64K and a XJS convertible was about $57K like the Allante. Both these prices did fly up in short order though.

            I haven’t driven the European competition of the era, so I don’t know how my car stacks up, but I have driven or owned all those American cars I listed earlier (except the TC), and beside a premium for prestige and an airplane trip to Italy the Allante isn’t worth about double a Trofeo or Eldorado.

            I also don’t think the 4.1 or Northstar Allantes are exactly pillars of durability.

        • 0 avatar
          Lie2me

          Fossil

        • 0 avatar
          luvmyv8

          To flip the question somewhat, what is the automotive equivalent of a Nixon watch?

  • avatar
    krayzie

    The same lifestyle BS is happening with Porsche Design too in recent years. The last time when I went to check out their Adidas Drive Pilot driving shoes, the salesman asked me if I drive a Porsche (turns out he doesn’t even own a car and knows anything about them), as if I’m supposed to be some wealthy clueless brand whore just looking for some douche bling.

    • 0 avatar
      daver277

      The only cross-branding thing I would ever want to own is a Lotus bicycle. Type 110, not 108.

      • 0 avatar
        krhodes1

        I really like my BMW hat. I won it as a door prize at a club meeting.

        Though I must admit, I do own a Saab Turbo watch. Paid $25 for it at a Saab Convention a decade ago. Tells perfect time, never needs servicing but for a battery once a decade or so. I never wear it.

    • 0 avatar
      kmoney

      I very much like my Porsche Design external hard drive. It’s black and square minimalism adds a bit of modern glitz to my otherwise dull desk and lets others know I’m on-trend.

      Totally kidding, it happened to be the cheapest thing there and I remember chuckling to myself thinking: why would they lend their name to this?

      • 0 avatar
        chuckrs

        I like the Porsche Design external hard drives because its easy to get the hard drive out of that case design when the cheap enclosure electronics fail. They are convenient, but I try to replace them every few years before the failure. The drives themselves are from WD or other and are generally pretty reliable. The enclosure electronics are definitely fake Rolex quality.
        The office durability king is a SCSI drive in a system running Windows 2000 – about 14 years always on, but mostly inactive these days, the system functioning as a license server.

        • 0 avatar

          > The drives themselves are from WD or other and are generally pretty reliable. The enclosure electronics are definitely fake Rolex quality.

          Mechanical drives are by far the least reliable part of a computer. Fake Timex quality electronics is better than consumer grade hd’s.

          • 0 avatar
            chuckrs

            You miss the point. I archive external drives as backups regularly to avoid drive failure. The enclosure electronics are less reliable than the drives themselves – comprising a few components and connectors on a small board produced as cheaply as possible. Porsche Design goes no further than the outer case – which BTW looks better than its competitors.

          • 0 avatar
            Dimwit

            Porsche is trading off of his name. He is legitimately talented and he did study at both his father’s, uncle’s and grandfather’s knees but he will design anything for money.
            Want a very stylish Made in China teapot? He’s your man.

          • 0 avatar
            CRConrad

            @dimwit: “Porsche is trading off of his name”

            He isn’t doing anything; he’s been dead for almost exactly two years.

            Before that, after designing the 911 for the family’s car company in the early 1960s, he spent decades quite independently building up his own name designing anything from pens and kitchen knives to watches and motorcycle helmets.

            Dimwit indeed.

      • 0 avatar
        CRConrad

        @kmoney: It’s not “they” as in Porsche the car company or the family that owns/owned much of it; it’s “he”, as in one of them who happened to be a designer by trade and profession. He actually designed those sunglasses and wristwatches and whatnot himself, and his name was Porsche, so what could be more natural than calling his company “Porsche Design”?

        His name was Ferdinand Alexander Porsche. And, yes, one of the first things he designed was the 911, but after that he apparently didn’t do much work directly for grandpa’s car company. He died a couple of years ago. And, I just learned from Wikipedia, *now* you could actually talk about “lending their name”, since apparently the car company has at least partly taken over Porsche Design. But that’s less than a dozen years ago — maybe after F.A. retired? — and long after he had built up the “Porsche Design” name quite independently.

        http://en.wikipedia.org/wiki/Ferdinand_Alexander_Porsche
        http://en.wikipedia.org/wiki/Porsche_Design_Group

        HTH!

  • avatar
    PrincipalDan

    The “brand of the bull” is now pedaling bullshit.

    FYI so is everyone else in the supercar game.

  • avatar
    blarfmarfle

    As someone who is interested in watches but knows next to nothing, this sort of phony luxury makes it hard to know what to buy. I like the look of the Tag Heuer Carrera, but is this just another douchebag timepiece?

    • 0 avatar
      pdieten

      Yeah it is.
      Here’s the basics:
      Quartz movements can be made for basically nothing, therefore a watch that uses one is worth basically nothing. Even if they’re charging thousands for it. All quartz watches that cost more than $50 are phony luxury, unless all that value is in precious metals whose melt value can be recovered.
      If you want a nice mechanical watch for low $, try a Seiko 5 or an Orient. Those are honest watches, and the mechanical movement is luxury.
      Most watches that use Swiss ETA movements and cost more than $1000 are phony luxury, because you can buy a Hamilton for less than that. There is no such thing as a watch between $1000-$3000 that isn’t phony luxury.
      A real non-phony luxury watch probably starts in the five figures, unless you buy vintage. Buying vintage is often a good idea if you can find a trustworthy watch repair shop.
      A real non-phony luxury watch is no more than 42mm across. Even if you have really big wrists.

      For further details, see this guy: http://www.askmen.com/fashion/mens-watches/

      • 0 avatar
        28-Cars-Later

        Good stuff, I have both Seiko 5s and pre and post Seiko Orient automatics. I have a few Swiss mechanical watches, but not automatics.

        • 0 avatar
          juicy sushi

          I have a Seiko 5 as well, and like it a lot, but want to change the strap. It’s just the cheap steel one that came with the watch, and I keep meaning to get something more comfortable, but I’m just too lazy.

      • 0 avatar
        Redshift

        While I will largely agree with this, to clarify, I believe the Tag Heuer Carrera is an automatic, not a quartz.
        (Disclosure, I do have a couple of Tag quartz’s that I over-paid for, but don’t care because I love them. But I bought them because I liked them, not to show off.)
        I also have an Orient automatic that I am very impressed with so far. I may pick up a few more. I would recommend them for a daily-wear over the Seiko if only because it seems a lot of the Seiko’s used a mineral crystal while most of the Orients seem to have sapphire.

      • 0 avatar
        Wheeljack

        The one watch that defies douchebaggery and isn’t 5 figures is the classic Omega Speedmaster Professional (a.k.a. the Moon Watch). It’s been basically unchanged appearance wise since the late 1960’s. There’s plenty of used ones available, but the value is creeping up on those too.

        I have one that is roughly 22 years old and it really needs a full overhaul…and that ain’t gonna be cheap. I do need to send it in though, I really like wearing that watch. It’s so incognito that only true watch enthusiasts recognize what it is. A guy out to mug someone for some crack money would sooner go after the guy with the $100-$200 blingy special vs. my Speedmaster since it doesn’t draw any attention to itself.

      • 0 avatar
        krayzie

        There are high end Quartz movements that are not susceptible to temperature changes that can affect accuracy such as The Citizen Chronomaster or Grand Seiko Quartz, and they are well into the 4 digit figures.

        Audi also has the same type of phony watches in its lifestyle catalog, a cheap Quartz for couple hundred, and a rebadged Sinn for over $1000.

      • 0 avatar
        Macca

        +1 for Orient automatics. I’ve had one for about four years now and it’s a wonderful watch. At a previous employer it seemed like every middle-manager had the most awfully drab, chunky, basic Tag quartz watch. What a waste. There are $80 Fossils that have more style. Tag makes some beautiful watches, too. I think my next purchase will be a Seiko 5.

    • 0 avatar
      Wheeljack

      Heuer had some history, but they got bought out by TAG (in the ’80’s I think?) and started making a bunch of fashion watches with low-grade off the shelf quartz and mechanical movements. They recently did some re-issues of some classic designs like the Carerra and the Monaco, but nothing else of theirs is even remotely interesting to me.

  • avatar
    DeadWeight

    I don’t wear a watch anymore, but if I did, it would be a Casio G-Shock, purchased on sale, for less than $45, from whomever is clearancing it out on Amazon or wherever else.

    I have some sort of Tag Heur that I won at a charity event that I never wore, still in its unopened package/box.

    Advertising/Marketing people & the companies & people they hire DESPISE people such as myself.

    • 0 avatar
      krhodes1

      I’m with you. I fundamentally don’t get watches. You spend thousands for a fancy mechanical movement that doesn’t actually do the only job it is built to do, which is to accurately keep time. Yet a cheap quartz movement in a case that looks identical is gauche, even though it DOES keep nearly perfect time.

      • 0 avatar
        wsn

        krhodes1 @ “I’m with you. I fundamentally don’t get watches. You spend thousands for a fancy mechanical movement that doesn’t actually do the only job it is built to do, which is to accurately keep time. Yet a cheap quartz movement in a case that looks identical is gauche, even though it DOES keep nearly perfect time.”

        Typically, in life, what’s harder to come by is better. For example, a Lexus LS is harder to come by than a Corolla. You have to work 5x hours to buy the LS.

        However, people with less than stellar logic abilities tends to make generalizations that are not true. They will believe that in every case, if it’s harder to come by, it must be better. I.e. mechanical watches are harder to build, so it must be better. Further to the point, they don’t have enough brain cells to understand that the converse or inverse statement of an originally true statement may not be true either. So, they would also make the assumption that what’s easy to come by, must be bad.

    • 0 avatar
      Lie2me

      Me too, for the money the G-Shock is about as good as it gets

      • 0 avatar
        DeadWeight

        Let’s face reality; for the most part, wearing bling watches, especially when a $45 Casio G-Shock keeps better time, has more useful features and is more reliable than watches costing 100x or 500x as much, the modern day bling watch is the equivalent of wearing copious amounts of gaudy and very gold jewelry in the late 70s.

      • 0 avatar
        ajla

        What G-Shock do you folks have?

        Every one I’ve ever seen is some bulky “taticool” device in Jacka$$ Yellow, Lobster Red, Everest White or Desert Storm Tan. Then “G-SHOCK” and “SHOCK RESISTANT” is emblazoned in bold lettering along the edge.

        That still seems pretty bling. Just a different form.

    • 0 avatar
      Jellodyne

      GShock plebs. I’m a Timex Ironman man, myself.

  • avatar
    3Deuce27

    Damn! Jack, you should swallow your disgust and write life style and fashion articles. Probably more lucrative then writing for TTAC and R&T, but then I know that is only a hobby for you… col!

    Maybe you could start your own brand and make even more money off of the ‘you are what you wear’, crowd.

    Regarding watches> When out ‘to impress’, I wear a 25 year old Seiko the size of a woman’s watch whose only affectation is its Rose gold finish on the body and buckle. Otherwise its a $20.00 beater Seiko/T-rex/etc. brand, to scratch up and get greasy.

    I just went back to wearing a watch, after tiring of pulling my phone out with dirty hands to see how late I am.

    That Lambo watch, looks like it should have been offered by Mazda Speed marketing for the RX crowd. I do like the looks of it as long as it is of a tidy size. I would be in the market at $250.00.

    • 0 avatar
      Redshift

      Actually, as a die-hard Spinning Dorito fan, the Rotary look of the face of that watch was the first thing I thought of as well. Mazda probably couldn’t afford it anyway.

    • 0 avatar
      3Deuce27

      I recall a Seiko watch with a face design like the one illustrated, but apparently there have been many of a similar design.

      Here is one for $22.00 http://www.ebay.com/bhp/triangle-watch

      Or a SARASTRO ‘GREAT COMMANDER’ automatic for only $75.00 http://interiordemocrats.org/mens-triangle-face-silver-bracelet-watch-black-dial-multifunction-24-hr-day-date-sarastro-aq202490g-p-16572.html

  • avatar

    I want a $49.99 watch inspired by the Buick Terraza. I will wear it with my Olds Brougham vinyl landau wallet I mentioned in that other thread. I will complete the ensemble with a racing jacket covered with Hyundai marketing slogans like GENESIS – 2009 NACOTY and NEW THINKING; NEW POSSIBILITIES and ESC IS A LIFE-SAVING SAFETY FEATURE ENDORSED BY THE IIHS.

    I also want to build a King Ranch Ranger from a ‘pool truck’ XL 5-speed with a Castano leather split-bench, chrome window winders with the ‘W’ ranch brand, and a leather/chrome-bedazzled gearshifter. The clutch pedal will also feature the ‘W’ brand. Headliner will be brown Alcantara. This truck will only be offered in 2.3l + 5MT single cab form.

    I will then wear all of the above while driving said truck with a velvet painting of a Lincoln Town Car chasing and spearing a Lincoln MKT entitled ‘MOBY DICK ’11: BOAT VS WHALE’ in the back.

    My next destination? Concours @ Pebble Beach.

    Who will Crowdfund my endeavors?

  • avatar
    Big Al from Oz

    I’m surprised Jack Baruth knew what a VENN diagram is!

    When I go anywhere and want information or data I don’t talk to the guys wearing some goochy brand name product.

    The guy wearing the Casio is the one to go too. They seem to provide more accurate and relavant information. The ones with the goochy watch thinks they knows all.

  • avatar
    dwford

    It could be worse. You could be shopping for wallets made out leather that was burned rubber on by an AMG.

    http://blog.caranddriver.com/burnout-bags-mercedes-amg-keeps-rubber-handy-for-impromptu-cow-hide-contact/

  • avatar

    The most expensive watch I own is a OMEGA Speedmaster Pro “Moonwatch” – which I keep locked up in my gun safe. I regularly wear a Citizen Ecodrive Skyhawk Blue Angels Navihawk or Black Eagle (all of which were less than $600) and have held up to daily use very nicely.

    I don’t see myself ever buying a Lamborghini – not unless they build one for men my size, but even if I did have a Lambo, why would I need the watch? I think the car is bling enough.

  • avatar
    mikey

    My wife gave me a Citizen Ecodrive for my 50th birthday. Up untill then I had a Wall Mart Timex.

    My 2008 6cyl Mustang convertible, gives me all the thrill I need.

    My needs are few!

  • avatar
    Kaosaur

    I’m a bit of a watch nerd. While I find offerings from Audemars Piguet and Patek Philippe to be “interesting”, my own personal style requires me to wear nothing more impressive than a Rolex Air-King, which I do, and it’s from 1967 and was my Grandfather’s.

    Nothing on the market impresses me more as far as style and nothing else can compete in terms of history or sentiment. I don’t care if my small-diameter watch is not in style for men anymore. I don’t care if modern women’s watches are the same size or larger now.

    This watch will outlive me and I see no reason to replace it.

    • 0 avatar
      Wheeljack

      Watch nerd here too. I tend to like “tool” watches that are simple and functional, hence the Speedmaster. I also have a Sinn 156 that I love the looks of. I have a few “dressy” watches, but they don’t get as much wrist time as the simpler looking ones.

  • avatar
    TonyJZX

    the Ferrari Girard-Perregaux era was one that was particular tasteful with subtle and sometimes quite beautiful watches

    it makes sense that it had to end

  • avatar
    myheadhertz

    Got a Casio G-Shock tucked away in a dresser drawer. Last time I checked, the G-Shock was still running. How long can that battery last? Someday, I’ll own a Rolex Presidential. I’ll only wear it to go to Piggly Wiggly because the Piggly Wiggly parking lot is safe.

  • avatar
    HungryHill

    I think I know the answer, but does owning 2 IWCs make me a double douche?

  • avatar
    sirwired

    I’ve said this before and I’ll say it again: any mechanical watch is “unnecessarily complicated” when we have an alternative that is functionally superior in every way available for a pittance. (I’m speaking of Quartz movements of course.)

    Don’t pretend you are buying anything even remotely practical when you buy a mechanical watch compared to its quartz brethren. That’s not to say that there are not value-priced mechanical watches available or that there are not faux-luxury quartz watches for sale. But lets call a spade a spade: when you buy a mechanical watch, you aren’t buying it for its utility in telling time.

    • 0 avatar
      28-Cars-Later

      I agree the quartz is not only cheap but more effective than its mechanical counterpart. However the mechanical watch lives on in three arenas, the high dollar handmade Swiss variety, the historical watch, and the diver’s watch (AFAIK there is no quartz diver). I can’t afford the first variety, but I have a diver and several historical windup or automatics. I see owning/wearing the 1965 Orient automatic is akin to driving the 1965 classic car.

      • 0 avatar
        kmoney

        You can buy quartz dive watches. Not like Rolex Sea Dweller Deep Sea or Omega Ploprof level ones, but many quality 1000m + ones. The argument for mechanical divers has always been that there is no battery to die while you are underwater. In reality though the odds of that are pretty slim, and anyone who is seriously into diving and has that kind of money is going to use a wrist mounted dive computer over any kind of basic watch.

  • avatar
    luvmyv8

    Wow, that “Lambo” watch isn’t anything special (appearance wise)

    Many Nixon watches look much better then that one…. yeah I’m a Nixon fanboy. The most expensive watch I bought was a $200 Nixon “Murf” that I bought as a birthday present. I liked it because it looks like my former ’06 Mustang GT’s tachometer (sort of) though it isn’t my most expensive, I own a Rolex that was a reward for 10 years of service at my previous job. It’s nice, but I don’t wear it, I’m just too paranoid about it.

    With watches, I go with functionality and taste. Really though, I practically never buy them new. I usually go through eBay to get them. Depreciation baby! Mostly, people get sick of them or never wear them, or the most common case is a dead battery, most people never bother to replace it. I do and that’s great for getting a deal. That’s how I got a Nixon Float On watch that normally retails for $150, but I paid the sum of $10 and it’s a real Nixon, complete with box. Yup, all it was just a dead battery and it still works perfectly.

    • 0 avatar
      28-Cars-Later

      “I own a Rolex that was a reward for 10 years of service at my previous job.”

      Geez I want this job.

      • 0 avatar
        luvmyv8

        Trust me, no you don’t.

        I don’t want to disclose where it was, but the first 7 years were fine. Then things got bad there. It was made obvious that I had no future there and certainly no hope for advancement nor raises. We’ll just leave it at that.

    • 0 avatar
      Wheeljack

      Personally, I’d wear the Rolex. Since most of their designs haven’t changed in decades, it can always be repaired or refurbished to look like new down the road, assuming the “new” look is your thing. Sometimes a nice patina can look good too.

      Even though I’m not much of a Rolex guy, I wouldn’t mind a vintage no-date Submariner or Sea Dweller with the plastic bubble crystal. Those have a nice look to them.

      • 0 avatar
        TonyJZX

        some watches like rolex, omega and some tags, going onto the pateks iwcs are money in the bank

        if you buy this its a store of cash, in some cases its an appreciating asset

        if you have these kinds of watches you may be douchey but you know how the market swings, or you’re lucky

        i have nothing special, just a seamaster and a speedmaster and these are solid watches to own and 10yrs from now, will still be worth the same or more… i dont even like the speedmaster since you have to wind it yourself

        but to be honest, i’ve bought a $10 casio analog with a 10yr battery and it keeps better time that both but i’m sure a Corolla gets you there too

        at the end of 10yrs, replace the battery or throw it out… casio or corolla

      • 0 avatar
        luvmyv8

        I know, it’s just that I’m usually really busy… and clumsy. I’m always banging my watch into metal shelves, on doors, walls, my Wrangler’s metal door….. that’s why I usually wear my really beater Nixons that are scratched and scuffed, or a really cheap Neff that was $15.

        My nicer Nixons are for my days off and special occasions. My Rolex is for really special occasions and the like. It’s just my phobia…. kind of like owning a real nice car (Corvette, ultra lux…. ect), I’d feel like crap if I curbed a wheel or a shopping cart hit it and dented it. I’m just fine in my unwashed Wrangler….. and my beater watches.

        • 0 avatar
          TonyJZX

          you made the most apt comparison

          an auto swiss is like a 1970s muscle car

          they need constant tending and get poor mileage but you own them because *something*

          my seamaster is my daily and its got some wear on it

          i take it off when washing the car and i switch to a casio or seiko crapper when i’m doing extended physical work or going to a bad area (ie. i may be interstate etc.)

          my speedmaster is the watch i bought because i always wanted one but i never wear it

          my kid already has designs on the seasmaster and the money i get back when i sell it i dont need so i’m happy to give my relatively beaten seamaster to my kid

  • avatar
    Signal11

    Speaking of burning away money on the brand, Tonino Lamborghini branded cigarettes are available in Korea.

  • avatar
    dartman

    The Dartman corollary: If you bother to wear a watch…ANY watch, more valuable than the cell phone you carry, you are a poseur and probably a douchebag.

  • avatar
    OneAlpha

    I’ve long wondered why the expectation exists that part of being rich is a desire for, and a comprehensive understanding of, the so-called finer things in life.

    You know what I mean.

    If you’re loaded, then you’re automatically supposed to be able to tell a good suit fabric from a merely acceptable one. Or a bottle of wine, or a fifth of scotch, or an expensive watch, or a leather couch or whatever.

    I understand the physics behind a thermonuclear reactor. I understand the major sociopolitical conditions in the British Empire that gave rise to the American Revolution. I even understand how to draw a human hand.

    For the life of me, I DO NOT understand what makes a watch worth $22,000.

    I guess it’s a lifestyle thing.

    Personally, I always admired the guy who had money, but no desire to flaunt it, or even downplayed it.

    My best friend’s dad is a former VP of Sales for Siemens. I don’t mean that in the standard bullshit corporate VP sense – I mean like actual Vice President of Sales for the whole company.

    Some years before he retired, he got a fairly substantial promotion that entitled him to the stereotypical corner office.

    Instead, he set up two cheap folding tables down in an unused loading dock and called THAT his new corner office.

    He didn’t care.

    He figured that since he was the most powerful guy in the building, he could do what he wanted.

    • 0 avatar

      > I understand the physics behind a thermonuclear reactor. I understand the major sociopolitical conditions in the British Empire that gave rise to the American Revolution.

      O Rly? Maybe nuclear physics is easier where you’re from.

      https://www.thetruthaboutcars.com/2014/02/eu-secretly-planning-to-add-police-controlled-kill-switch-to-all-cars-by-2020/#comment-2736330

  • avatar
    VenomV12

    I disagree that owning a Swiss luxury watch makes you a douchebag, owning a Rolex makes you a douchebag. I owned a Submariner once and will never be caught dead in a new money Rolex ever again. I own/have owned a lot of watches, and my favorite is my Breitling Aerospace Titanium which I love the most. It looks great, is lightweight and basically replicates all the functions of every Rolex in one watch. I love my Movados also, they look great especially my Museum Sport that I have had for over 15 years. I have a Longines also which I wear sometimes, an IWC also that I never wear because I hate it. Had a Chopard Mille Miglia which I loved, I might buy another one again. Going to get a Bell & Ross next and eventually later on I will get a rose gold Lange 1 Automatic. The only reason I have put off getting one is that I know I will almost certainly never wear it and for that kind of money that is wasteful. The Chronoswiss Opus skeleton watch is another one I have considered buying but never pulled the trigger. I had a really sweet and beautiful Mont Blanc one time that I really regret selling, that’s another one that I would consider buying again.

    I hate Tags and Omegas with a passion, tolerate Panerais and like Girrard Perregauxs somewhat but would probably never buy one. My mother has one though and my father used to have a Patek Phillipe when he used to care about watches.

    I don’t feel the need to lockup my watches in a gun safe, they are in a watch box in my closet, the key is even in the lock, I have homeowner’s insurance.

    Two of my favorite watches are my $20 Casio Data Bank calculator watch and my Sector chronograph. I used to have a Tissot T-Touch that I really liked too.

    The reality of this is that if you are buying a high end Swiss watch to impress people you are an idiot and wasting your time. Short of a tacky, solid gold Rolex President, no one that does not have money knows what you are wearing and probably don’t care. If the person does know what you are wearing, then chances are they also have money and also have high end watches, so once again, they don’t care either, short of maybe chatting with you about each other’s watches.

  • avatar
    hubcap

    I’m not a watch connoisseur at all. As the saying goes, “I wouldn’t know sh*t from Shinola.

    I have a couple of watches. One’s a Citizen Eco Drive that my wife got me for a Xmas present more than a few years back. I can’t tell you the last time I wore it. The other is a dive watch to back up my computer (which has never failed).

    When I was flying professionally I knew a guy who owned a Rolex Aviator that he’d had since his days flying Hueys in Vietnam. It’s had some wear but for a thirty year old watch that survived the rigors of SE Asia it looked pretty good and functioned very well.

  • avatar
    danio3834

    I find man-jewelry too impractical. I have 4 nice watches and a wedding ring that never see the light of day, so I don’t see much need to acquire more. Lambo branded or not.

  • avatar

    > wearing a watch that is unnecessarily complex and impossible to fix amounts to a Nero-esque destruction of capital without the attendant flair.

    At least it’s a somewhat interesting mechanism whereas the standard auto movement is expensive AND boring.

    The whole fancy watch fashion trend is as if these men were jelly that women can justify adorning themselves with pricey accessories, and thus as alpha males need to be the kings of overpriced pointless jewelry.

    The funniest shiit is that men don’t give a damn about the crap women wear to signal their status nor vice versa. So guys are really wearing jewelry for other men and pretending to be masculine while doing so. It’s the dumbest form of vanity ever.

  • avatar
    philadlj

    Never been a fan of watches (or any kind of accessories for that matter). I wore a super-cool-at-the-time Indiglo in junior high, but got tired of people telling me I was wearing it on the wrong wrist (I’m a southpaw).

    Of course, back then, people didn’t have little devices in their pockets that display the time in big numbers whenever you pretty any button, rendering any wrist-mounted clock, analog or not, literally redundant.

    I can understand them as a fashion accessory; a piece of jewelry that pretends it’s serving a vital purpose, but now that we have phones (and tattoo sleeves, for that matter), I don’t think they’ve ever been more useless. They can be loud and shouty like Lambos, but not in a good way: the bigger and brasher they are, the punier your arm looks by comparison.

    I’m reminded of John Turturro’s line in the comedy “Brain Donors”, referring to Nancy Marchand’s diamond-encrusted wing: “If you should ever lose this arm in an industrial accident, keep it for me!”

    I think hipsters have the right idea: they either carry pocketwatches (or handheld sundials) or tow grandfather clocks behind them as they bike hither and thither. Good exercise, that.

    • 0 avatar
      CRConrad

      @philadlj: “Of course, back then, people didn’t have little devices in their pockets that display the time in big numbers whenever you pretty any button, rendering any wrist-mounted clock, analog or not, literally redundant.”

      Actually, that’s *exactly* what people had a hundred years ago, and far from rendering wrist-watches redundant, it went the other way around.

    • 0 avatar
      CRConrad

      @philadlj: “Of course, back then, people didn’t have little devices in their pockets that display the time in big numbers whenever you pretty any button, rendering any wrist-mounted clock, analog or not, literally redundant.”

      Actually, that’s exactly what people had a hundred years ago, and far from rendering wrist-watches redundant, it went the other way around.

  • avatar
    CoreyDL

    What do watch people think of Dunhill timepieces? I don’t know any watch people to ask them, but I’ve long been interested in the brand.

    • 0 avatar
      IHateCars

      Dunhill used to make very expensive men’s accessories years ago, cigar-clippers, lighters, cufflinks, etc…their vintage pieces can be worth quite a bit.

      I believe some of their current watches use Jaeger LeCoultre (JLC) movements.

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