Bentley Teases Us With A BRIC Of An SUV
Bentley has released a teaser of its new SUV, which looks to be fairly toned down compared to the EXP 9 concept. The EXP 9, as you may remember, was the last word in tastelessness, a great signal that you just liquidated your offshore account ahead of looming international sanctions.
All snark aside, the upcoming SUV will break new ground in the market, by providing buyers with an SUV positioned above the Range Rover, which is arguably the apex luxury off-roader. Bentley will leverage the same architecture as the Audi Q7, and is looking to sell about 3,500 units (similar volume to the Continental GT and Flying Spur) at a price of roughly $230,000 – there should be plenty of margin baked into the car itself, and maybe, just maybe, they won’t have to sell co-branded Breitlings anymore.
More by Derek Kreindler
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Ah, a fat Continental. Excellent. The big fog lights or running lights or whatever they were were distinctive on the old one.
Okay. I'm not opposed to a Bentley SUV at all. But the Q7, Touareg and Cayenne all use the same PL71 architecture, with the Q7 using the "4L" subarcitecture, possibly because it's longer than the other two and a dedicated seven-seater. So will Bentley's SUV be the size of the Q7, or the Cayenne and Touareg? I'd think it was the latter, since no one really wants to drive a Bentley that's also a people-carrier.
Bloody awful to see Bentley deteriorate under German management.
God please make this SUV/CUV thing jump the shark.