QOTD: Toyota, Not Tesla, As A Force Of Disruption
Writing in Bloomberg View, former EIC Ed Niedermeyer has published a crtical essay of Tesla, albeit one with a fresh angle: Toyota, one of Tesla’s main automotive partners, is in fact the true force of disruption in the automotive world.
Although Niedermeyer touches mainly on Toyota’s efforts in manufacturing and quality (namely, kaizen), which disrupted Detroit’s stranglehold on the automotive market, other improvements come to mind. Lexus disrupted German dominance of the luxury segment, while the Prius is the world’s most successful hybrid car. Even if the company is anathema to enthusiasts, Toyota’s contributions to the broader automotive world are immense.
On the other hand, Niedermeyer takes a much more grounded (or dim) view of Tesla – you won’t find any appeals to a utopian society of autonomous EVs, as one analyst touted this past week. According to Ed
“Auto industry success is a marathon, not a sprint … and at current volumes, Tesla is barely walking.”
More by Derek Kreindler