Reuters: Dongfeng/PSA Tie-Up Resulted From GM Scaling Back Cooperation

TTAC Staff
by TTAC Staff

Reuters is reporting that the reason behind PSA/Peugeot Citroen’s financial tie-up with China’s Dongfeng Motors was the decision of General Motors, which owns 7% of the French automaker, to scale back cooperation with Peugeot. GM also apparently rejected a PSA/Opel merger backed by the French government.

In February of 2012, GM announced its investment in PSA as part of what was publicized as a broad based partnership. However, the relationship had problems only months later when GM announced that Shanghai Automotive (SAIC), its partner in China, vetoed some of the joint GM-PSA product planning.

Also, in June of this year, Peugeot had arranged approval from the French government for a restructuring that involved a merger with GM’s European Opel division, but the Detroit based automaker disapproved the deal. The less than smooth relationship with GM persuaded Peugeot CEO Philippe Varin to find other financial partners, ending in the reported $4 billion capital investment in PSA by Dongfeng and the French government. If that deal goes through, the holdings of GM would be diluted and the Peugeot family, which currently owns a bit more than a quarter of its shares, would no longer control the firm.

In exchange for the investment, Dongfeng will get access to PSA’s technology and markets.

TTAC Staff
TTAC Staff

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  • 28-Cars-Later 28-Cars-Later on Oct 15, 2013

    "GM also apparently rejected a PSA/Opel merger backed by the French government." Just a few months ago it seemed inevitable, and now GM rejects it? Interesting...

    • Lorenzo Lorenzo on Oct 15, 2013

      Could it be that the GM operatives with Opel see a light at the end of the tunnel? Or have they stripped enough assets from Opel to let the German core go bankrupt and walk away? Then again, maybe the wind just changed direction? I think I'll pick what's behind door number three, Monty.

  • Buickman Buickman on Oct 15, 2013

    GM has moved past it's former CEO Red Ink Rick who intentionally bankrupted the company after bleeding it dry and siphoning the cash to the banker controlled Board of Bystanders. still his handy henchman Gerksky remains and is promoted by a sold out media hellbent on retaining advertising dollars and praising a non performer who is more interested in feeding his masters than serving those he portrays himself as representing.

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