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Ford to Idle Michigan Plant for Two Weeks Due to Growing Focus and C-Max Inventories

by TTAC Staff
(IC: employee)
October 23rd, 2013 6:00 AM
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Ford Motor Company’s Michigan Assembly Plant in Wayne, Michigan will be idled for two weeks to reduce inventories of the Focus and C-Max. The plant will close for a week at the end of this month and then for another week in the middle of December.
The Focus started October with a 71 day supply, slightly over the 60 day supply that’s considered ideal in the North American market, while C-Max inventories have ballooned to 122 days supply.
“We expect to take approximately two weeks of downtime at our Michigan Assembly Plant starting this month, as we continue to match production with demand,” said Ford spokesperson Kristina Adamski in a statement.
Published October 23rd, 2013 6:00 AM
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I always read: "Wait till the European Focus get here, it's gonna kill the competition" Well it got here and so what? where are them numbers? Oh, and I think Cruze has something to do with that!!
If I were Ford, I'd allocate some of the over-produced C-Maxes as service loaners. They are just really nice everyday cars. I agree with Dave M. that the car could use an additional 5 inches; though yesterday I parked my car in the garage without putting away the lawnmower. It is natural for C-Max sales to be seasonal. The MPG goes down in the winter. My last taken was just shy of 47 MPG. My current tank (with a cold front) is 45 indicated, probably 43 actual. The dead of winter may bring high 30s. Horrors!
Ford likes to sell A LOT of Focuses (Foci?) at big discounts. This enables Ford to sell more trucks and still meet CAFE. It worked well for years because the Focus had cool styling and superior dynamics compared to its competitors. And decent quality too. But the small car competition is very fierce now. Every manufacturer offers a superb small car. The Sentra, Corolla, Civic, Cruze, Elantra....they all do pretty much everything at least as good as the Focus. Two competitors have been hurting the Focus: the Cruze and the Elantra. Both look much more upscale than the Focus.
Looks like the chickens are coming home to roost. With all the lies about the c-max mpg, then the continuous infamous issues with the dct and ford sync, its no surprise sales are down on these cars. The focus and c-max could be great vehicles if ford would spend more time in r&d to work out issues before they release Them.