Bentley Greenlights Quarter Million Dollar Crossover

TTAC Staff
by TTAC Staff
bentley greenlights quarter million dollar crossover

With Jaguar, Infiiniti and other manufacturers eyeing the booming segment of entry level luxury crossovers, Bentley is creating a new segment at the other end of the luxury spectrum. Bentley has greenlit for production a $250,000 premium crossover utility vehicle that will be based on a Volkswagen Group platform shared with the next generation Audi Q7 and a proposed CUV from Lamborghini, shown as the Urus concept.

VW Group has been fairly adept at slicing their luxury wurst carefully so that its premium brands don’t directly compete with each other, so the Lamborghini CUV is likely to slot in below the Bentley in price. The new Bentely CUV, expected by some to wear the name Falcon, will likely go on sale in 2016. Though roughly based on the EXP 9 F concept, Bentley says that there will be significant changes in the production version. The EXP 9 F, pictured above, was widely criticized for its styling.

While the Automotive News story on the new Bentley CUV says, “In the future, new and redesigned Bentley vehicles will share platforms and engines with other Volkswagen Group brands,” that’s not a new situation since the Bentley Continental models already share a platform with the Audi A8 and the VW Phaeton. Bentley currently uses brand specific engines but they are all VW Group designs built in a VW Group factory.

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  • Krhodes1 Krhodes1 on Sep 11, 2013

    Well, Ettore Bugatti always said W.O. Bentley made very fast trucks...

    • NoGoYo NoGoYo on Sep 11, 2013

      That's kind of funny, because while Bentleys might have been called trucks, Delahaye's race cars actually had truck engines...

  • VenomV12 VenomV12 on Sep 12, 2013

    They will sell all of these and then some. I am so sick and tired of the same morons predictably saying that rappers, athletes, Middle Eastern people will be the buyers of these things. The fact is that most of these super expensive vehicles and even Escalades are bought by old white men.

    • Old Man Pants Old Man Pants on Sep 12, 2013

      Thank you. That needed saying. I'm an old white man and I'd do a second mortgage to afford the Dennis Rodman Edition of this.

  • Billfrombuckhead Billfrombuckhead on Sep 12, 2013

    oddly, I saw my first Bentley Mulsanne today down at the Buckhead post office. I was very black and imposing with a bunch of chrome like a funeral car for a 1 percenter and my feelings were mixed like it was impressive but a waste of money. Now this SUV is just Toyota ugly at $50,000 let alone that crazy price. Autoweek says it looks like a Studebaker! ROFL

  • Jimal Jimal on Sep 12, 2013

    GIS "1960 Studebaker Lark wagon". Do it. It's eerie...