Mahindra Chops Off Renault Logan's Trunk

Faisal Ali Khan
by Faisal Ali Khan

When Renault entered the Indian market a few years back, it had little experience. Thus the French automaker tied up with local automobile giant Mahindra. The first product to be launched was the Logan, priced a bit optimistically. The product didn’t sell, and Renault decided to part ways, giving Mahindra the rights to sell the Logan as its own product. Mahindra went solo with the Logan, re-badged it as the Verito and made some changes. The Logan started to sell better under the Mahindra umbrella.

Soon, competition started to get intense. A new segment of cars emerged, better known as sub 4-meter compact sedans. These vehicles measure less than 4-meters in length and are powered by engines which are less than 1.5-liter in capacity for diesel or less than 1.2-liter in capacity for gasoline. If the above criteria are met, the cars will be slapped with half the excise duty (12% against 24%), resulting in massive savings. Maruti Suzuki came up with the Swift sedan while Honda came up with the Brio sedan, both of which duck under 4-meters in length.

The Logan aka the Verito measured above 4-meters in length. In order to get excise benefits, Mahindra has made tweaks to the rear of the vehicle, bringing it under 4-meters. The result is the Verito Vibe, which gets a trunk with hinges (like sedans) and the rear windshield doesn’t open with the hatch door like it does in hatchbacks. The vertically stacked tail lights are quite old-fashioned, but the price is lower than the regular Verito due to the savings in duties (around $12000). The vehicle is powered by a 1.5-liter diesel engine producing 65 BHP and 160 Nm. Do you think the Verito Vibe looks appealing?

Faisal Ali Khan is the editor of MotorBeam.com, a website covering the automobile industry of India.a

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  • MrWhopee MrWhopee on Jun 06, 2013

    The trunk opening reminds me of old Morris/Austins of the 1960s. These are good for ducking the Indian taxes only. Elsewhere people would immediately ask why the glass area did not open too. But why not just stick the Sandero's (Logan Hatchback) hatch in there, instead of completely engineer this new opening? Unfortunately the Sandero itself is more than 4 meters long (by a few centimeters) otherwise they could've just sell those.

    • Faisal Ali Khan Faisal Ali Khan on Jun 08, 2013

      Because Mahindra is no longer a partner of Renault's so if the Sandero comes, it will be through Renault and not Mahindra.

  • Athos Nobile Athos Nobile on Jun 06, 2013

    The boot opening is a bit awkward, but overall it doesn't look too bad. Can they add a proper hatch there? Is it allowed in the regs?

  • VoGhost Key phrase: "The EV market has grown." Yup, EV sales are up yet again, contrary to what nearly every article on the topic has been claiming. It's almost as if the press gets 30% of ad revenues from oil companies and legacy ICE OEMs.
  • Leonard Ostrander Daniel J, you are making the assertion. It's up to you to produce the evidence.
  • VoGhost I remember all those years when the brilliant TTAC commenters told me over and over how easy it was for legacy automakers to switch to making EVs, and that Tesla was due to be crushed by them in just a few months.
  • D "smaller vehicles" - sorry, that's way too much common sense! Americans won't go along because clever marketing convinced us our egos need big@ss trucks, which give auto manufacturers the profit margin they want, and everybody feels vulnerable now unless they too have a huge vehicle. Lower speed limits could help, but no politician wants to push that losing policy. We'll just go on building more lanes and driving faster and faster behind our vehicle's tinted privacy glass. Visions of Slim Pickens riding a big black jacked up truck out of a B-52.
  • NotMyCircusNotMyMonkeys dudes off the rails on drugs and full of hate and retribution. so is musky.
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