GM Prepares A Barrage Of New Cars, Hopes To Right Sinking Market Share

Bertel Schmitt
by Bertel Schmitt
gm prepares a barrage of new cars hopes to right sinking market share

GM’s pickup truck changeover has received all the attention of TTAC’s commentariat, but GM knows it needs more than new trucks to make up for decades of deteriorating market share. All hopes are on a wave of new showroom offerings. “Seventy percent of the automaker’s U.S. portfolio will be refreshed between the start of 2012 and the end of 2013, and 89 percent will be refreshed by 2016,” writes the Detroit News.

According to the Detroit paper, GM “says its barrage of new products should help increase its market share over the next few years.”

Michelle Krebs of is not so sure, saying that GM announced an impending turn-around of its market share since the 1980s, only to lose share ever year. Krebs points to the poorly received Malibu and the stiff competition from Ford and the Japanese automakers.

Alan Batey, GM’s vice president of U.S. sales and service, promised “a gradual increase.”

Morgan Stanley analyst Adam Jonas says to keep an eye on Japanese makers who could invest savings from a weakening yen into incentives, or better equipped cars.

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  • JK43123 JK43123 on Apr 30, 2013

    Hopefully Buickman will do better than "Find New Roads." Oh wait, he would have to do better. John

    • See 1 previous
    • Danio3834 Danio3834 on May 01, 2013

      @APaGttH +1 All the glory to the Hypnotoad.

  • Kyree Kyree on Apr 30, 2013

    I like GM a lot, but I'll tell you what: the transaction prices on some of their cars are a lot lower than they should be...

    • Highdesertcat Highdesertcat on May 01, 2013

      Not in my part of the country they're not. On trucks, yeah. All sorts of major discounts on fullsize GM trucks. Right now it is $10,500 in total savings off any 2013 GM fullsize truck in stock, but you have to finance, and you get two years of free maintenance. Just trying to move that metal since Ford is clearly the best seller in this region. But the rest of the GM fleet? Pretty pricey. Enclave, Acadia, Malibu, Cruze, Terrain -- pretty pricey. Lots of GM dealer ads in newspapers but what really sells, and sells well in this region are Toyota products, Honda, Nissan, Hyundai and Kia, and of course, Ford trucks. Things could be different in other regions. I wonder if regional sales data is easily accessible. I checked the WSJ, Automotive News and a few other sites and could not find anything on regional sales for GM.

  • Damon Thomas Adding to the POSITIVES... It's a pretty fun car to mod
  • GregLocock Two adjacent states in Australia have different attitudes to roadworthy inspections. In NSW they are annual. In Victoria they only occur at change of ownership. As you'd expect this leads to many people in Vic keeping their old car.So if the worrywarts are correct Victoria's roads would be full of beaten up cars and so have a high accident rate compared with NSW. Oh well, the stats don't agree.
  • Lorenzo In Massachusetts, they used to require an inspection every 6 months, checking your brake lights, turn signals, horn, and headlight alignment, for two bucks.Now I get an "inspection" every two years in California, and all they check is the smog. MAYBE they notice the tire tread, squeaky brakes, or steering when they drive it into the bay, but all they check is the smog equipment and tailpipe emissions.For all they would know, the headlights, horn, and turn signals might not work, and the car has a "speed wobble" at 45 mph. AFAIK, they don't even check EVs.
  • Not Tire shop mechanic tugging on my wheel after I complained of grinding noise didn’t catch that the ball joint was failing. Subsequently failed to prevent the catastrophic failure of the ball joint and separation of the steering knuckle from the car! I’ve never lived in a state that required annual inspection, but can’t say that having the requirement has any bearing on improving safety given my experience with mechanics…
  • Mike978 Wow 700 days even with the recent car shortages.