Buick Shows Signs Of Renewed Vigor
The Buick brand, long seen as kept on life support in the U.S. to appease the Chinese, shows sudden signs of stamina. One signal: More Buicks get leased, and indicator of youthful buyers.. In March 2012, Buicks were leased by 14 percent of the new owners. At the end of February, the lease rate more than doubled to 36 percent, the Detroit News says. Buick’s average customer age also has dropped to 57 from 64 over the past five years.
Buick’s second spring is partially credited to Experience Buick, a 24-month lease program which includes routine maintenance such as oil changes and tire rotations, Sirius XM radio and OnStar bundled into one payment. A new product portfolio, with more in the pipeline, also helps.
Buick sales rose 1.6 percent in 2012 to 180,408 units. Through February, Buick’s sales are up 22.2 percent over the same months in 2012.