SUV Onslaught Continues: Honda Urban SUV Concept

Matthew Guy
by Matthew Guy

Feeling the need to build a segment vehicle that slots below the CR-V, both in terms of size and price, Honda showed its Urban SUV Concept at the Canadian International Auto Show. To drive home the point that they are marketing this at young’uns, Honda amped up the hyperbole while Skrillex blared out of the main speakers onstage.

Described as having “vibrant character lines”, apparently it has “social seating favoured by young adults” while making use of Honda’s Magic Seats. This I can only imagine simply means that the damn thing will seat five and have a split-folding rear bench, not unlike every other SUV in existence. Doors on the Concept remained firmly shut, preventing anyone from seeing what this social seating actually looks like. If Honda really wanted seating that is favoured by young adults, they need only equip the vehicle with five iPads and an Xbox.

Based on the upcoming Fit, the Urban SUV Concept has a planned release date of 2014. This vehicle and the soon-to-be-restyled Fit will reportedly be built at Honda’s new plant in Celaya, Mexico.



Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Thesparrow Thesparrow on Feb 20, 2013

    Marketing folks are acne on the face of humanity. Anything that is aimed at the "Youth Buyer" reeks of desperation and induces nausea in media-savvy younger people. Those with brains and/or those who are fortunate enough to land a job enabling them to pay for this will see through marketing gimmicks. That said, I kinda like it.

  • DeadWeight DeadWeight on Feb 21, 2013

    I have come to detest the CUV. It's a far less practical, COG impaired, but more 'stylish' (based on popular culture standards du jour), alternative to the station wagon AND EVEN the stylish hatchback (many hatchbacks have more rear leg room and just as much if not more cargo space as many CUVs). SUVs fulfill a real role for many that CUVs do not. I know my opinion is both in the distinct minority (based on sales volume) and literally idiotic if one is viewing vehicles from the perspective of auto company profit maximization, so no one needs to remind me of these things.

  • Mikey My late wife loved Mustangs ..We alway rented one while travelling . GM blood vetoed me purchasing one . 3 years after retirement bought an 08 rag top, followed by a 15 EB Hard top, In 18 i bought a low low mileage 05 GT rag with a stick.. The car had not been properly stored. That led to rodent issues !! Electrical nightmare. Lots of bucks !! The stick wasn't kind to my aging knees.. The 05 went to a long term dedicated Mustang guy. He loves it .. Today my garage tenant is a sweet 19 Camaro RS rag 6yl Auto. I just might take it out of hibernation this weekend. The Mustang will always hold a place in my heart.. Kudos to Ford for keeping it alive . I refuse to refer to the fake one by that storied name .
  • Ajla On the Mach-E, I still don't like it but my understanding is that it helps allow Ford to continue offering a V8 in the Mustang and F-150. Considering Dodge and Ram jumped off a cliff into 6-cylinder land there's probably some credibility to that story.
  • Ajla If I was Ford I would just troll Stellantis at all times.
  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
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