SUV Onslaught Continues: Honda Urban SUV Concept
Feeling the need to build a segment vehicle that slots below the CR-V, both in terms of size and price, Honda showed its Urban SUV Concept at the Canadian International Auto Show. To drive home the point that they are marketing this at young’uns, Honda amped up the hyperbole while Skrillex blared out of the main speakers onstage.
Described as having “vibrant character lines”, apparently it has “social seating favoured by young adults” while making use of Honda’s Magic Seats. This I can only imagine simply means that the damn thing will seat five and have a split-folding rear bench, not unlike every other SUV in existence. Doors on the Concept remained firmly shut, preventing anyone from seeing what this social seating actually looks like. If Honda really wanted seating that is favoured by young adults, they need only equip the vehicle with five iPads and an Xbox.
Based on the upcoming Fit, the Urban SUV Concept has a planned release date of 2014. This vehicle and the soon-to-be-restyled Fit will reportedly be built at Honda’s new plant in Celaya, Mexico.
Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.
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Marketing folks are acne on the face of humanity. Anything that is aimed at the "Youth Buyer" reeks of desperation and induces nausea in media-savvy younger people. Those with brains and/or those who are fortunate enough to land a job enabling them to pay for this will see through marketing gimmicks. That said, I kinda like it.
I have come to detest the CUV. It's a far less practical, COG impaired, but more 'stylish' (based on popular culture standards du jour), alternative to the station wagon AND EVEN the stylish hatchback (many hatchbacks have more rear leg room and just as much if not more cargo space as many CUVs). SUVs fulfill a real role for many that CUVs do not. I know my opinion is both in the distinct minority (based on sales volume) and literally idiotic if one is viewing vehicles from the perspective of auto company profit maximization, so no one needs to remind me of these things.