SUV Onslaught Continues: Honda Urban SUV Concept

Matthew Guy
by Matthew Guy
suv onslaught continues honda urban suv concept

Feeling the need to build a segment vehicle that slots below the CR-V, both in terms of size and price, Honda showed its Urban SUV Concept at the Canadian International Auto Show. To drive home the point that they are marketing this at young’uns, Honda amped up the hyperbole while Skrillex blared out of the main speakers onstage.

Described as having “vibrant character lines”, apparently it has “social seating favoured by young adults” while making use of Honda’s Magic Seats. This I can only imagine simply means that the damn thing will seat five and have a split-folding rear bench, not unlike every other SUV in existence. Doors on the Concept remained firmly shut, preventing anyone from seeing what this social seating actually looks like. If Honda really wanted seating that is favoured by young adults, they need only equip the vehicle with five iPads and an Xbox.

Based on the upcoming Fit, the Urban SUV Concept has a planned release date of 2014. This vehicle and the soon-to-be-restyled Fit will reportedly be built at Honda’s new plant in Celaya, Mexico.

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  • Thesparrow Thesparrow on Feb 20, 2013

    Marketing folks are acne on the face of humanity. Anything that is aimed at the "Youth Buyer" reeks of desperation and induces nausea in media-savvy younger people. Those with brains and/or those who are fortunate enough to land a job enabling them to pay for this will see through marketing gimmicks. That said, I kinda like it.

  • DeadWeight DeadWeight on Feb 21, 2013

    I have come to detest the CUV. It's a far less practical, COG impaired, but more 'stylish' (based on popular culture standards du jour), alternative to the station wagon AND EVEN the stylish hatchback (many hatchbacks have more rear leg room and just as much if not more cargo space as many CUVs). SUVs fulfill a real role for many that CUVs do not. I know my opinion is both in the distinct minority (based on sales volume) and literally idiotic if one is viewing vehicles from the perspective of auto company profit maximization, so no one needs to remind me of these things.

  • Master Baiter "...but the driver must be ready to step in and take control. The system is authorized for use during the day but at speeds lower than 40 mph..."Translation: It's basically useless, and likely more stressful than piloting the car ones's self.
  • Alan My friend has a Toyota Kluger (made in 'murica). A Highlander. These things are based on a Camry platform. I have driven the Kluger we had at work and I find them quite boring even for a SUV. An appliance. I hope this will deliver some driving pleasure. I found the Camry a better boring vehicle.
  • Alan Most Lexii look good to reasonable.....................until you see the front ends with their awkward grilles. It actually would look normal on a GWM, LDV or any other Chinese vehicle.
  • Tassos These last months, every day seems to be another great, consequential piece of news for Tesla, who does not just DOMINATE, it OWNS the US and FREE WORLD BEV market.It is the ONLY (repeat ONLY) maker that builds its huge best sellers at a PROFIT, ie, SUSTAINABLY. FOrd EV is bleeding 3 billion in losses. GM hides theirs, and I bet they are even HIGHER. VW has spent a huge no of billions and its ID series has been an UTTER FAILURE.Toyota, already 12 years too late, is yet to try. I doubt they will succeed to dethrone TESLA.
  • Tassos Again: I never took VOlvo seriously in the last 20 or so years.Chinese Volvo-Geely has a dizzying number of models, I have lost count how many,YET its sales and market share in the US has always been DISMAL these last 20 years.It ranges from a pathetic 0.5% to 0.8% of the US market.For comparison, Toyota has 15% and GM has even more. Tesla has almost 10 TIMES VOlvo's share, with a PITTANCE of really TWO Models, the 3 and the Y, as the S and the X hardly sell any copies any more.So why do we keep reading articles about Stupid VOlvo?Because they have the best PR department of any maker.