NAIAS 2013: Lincoln MKC Live Shots
January 14th, 2013 10:52 AM
Share
Lincoln tries to do an Evoque by taking a Ford platform and an Ecoboost engine while going heavy on the premium.
Comments
Join the conversation
Due to Ford's product cycle, Lincoln has begun it's revival plan with the MKZ and this new MKC at the lower end of it's model lineup. Rebuilding a luxury brand is more effective when consumers are impressed by your top line models. They are then more inclined to notice your less expensive vehicles, and maybe give them a look. There's a danger that these first new models from LMC will not get the recognition that they may deserve, and thus derail the revival plan. Rebuilding from the bottom-up is a risky strategy, at best.
This is clearly a concept; it doesn't have Ford elephant ear mirrors. Add the giant mirrors, delete the giant wheels and paint it in Rental Car Blue and here's your latest Hertz upgrade.