NAIAS 2013: Lincoln MKC Live Shots
January 14th, 2013 10:52 AM Share
Lincoln tries to do an Evoque by taking a Ford platform and an Ecoboost engine while going heavy on the premium.
Published January 14th, 2013 10:52 AM
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- RHD I wonder if these will be as easy to steal as so many other Kias are...
- Zerog Isn't this the car that the self anointed AutoExtremist said would finally shut down Tesla AND the Prius?Just like his father - that Detroit bubble does him no good
- Zerog When will the media admit that Mary Barra has simply been a disaster of a CEO, and "Dan the Man" Akerson is to blame?
- Tassos When the Volt was on sale, it cost twice as much as the (better looking!) Chevy Cruze on which it was based. The interior of the Volt did not match that lofty price either. I like plug-in vehicles with a good Electric only range and no range anxiety. People with a 40 mile commute each way, if they were allowed to free charge at the office especially, could save some $ with the Volt, but not as much as to justify its lofty price.The 2nd gen VOlt was less nerdy looking than the 1st, but also even more similar to the new Cruze and indeed the Civic, which cost almost HALF. Then the geniuses at GM made a 2-door Caddy out of the Volt, the ELR, which was much smaller inside than the already cramped Volt, and... asked for... 4 times the price of the CRUZE. Don't remember the failed Caddy Cimarron? Neither did those morons.So a good idea in principle was screwed beyond recognition. GM Bled billions despite the lofty price, sold a bunch of VOlts, and finally had to cry "UNCLE". The end.I am not at all attracted by the VOlt's lousy interior. Its gas only MPG is also lousy compared to the ICE competition. A prius was 50% cheaper and far more sophisticated mechanically and got a stellar 50 MPG overall, and could be had in plugin with 10-20 mile range (the current one will double that again).
- Buickman GM marketing killed many a car.
Due to Ford's product cycle, Lincoln has begun it's revival plan with the MKZ and this new MKC at the lower end of it's model lineup. Rebuilding a luxury brand is more effective when consumers are impressed by your top line models. They are then more inclined to notice your less expensive vehicles, and maybe give them a look. There's a danger that these first new models from LMC will not get the recognition that they may deserve, and thus derail the revival plan. Rebuilding from the bottom-up is a risky strategy, at best.
This is clearly a concept; it doesn't have Ford elephant ear mirrors. Add the giant mirrors, delete the giant wheels and paint it in Rental Car Blue and here's your latest Hertz upgrade.