December and Full Year 2012 Sales Table

by Bertel Schmitt

Published: January 3rd, 2013

“Detroit’s automakers showed December U.S. sales gains of 5 percent, slightly better than analysts’ expectations,” says Reuters, “but likely not enough to stave off market-share gains by Japanese rivals.”

And here December and full year 2012 sales results in an easy to read table, data courtesy of Automotive News [sub ].

December and Full Year 2012 U.S. New Auto Sales

AutomakerDec. 2012Dec. 2011Pct. chng.12 month

201212 month

2011Pct. chng.BMW Group43,88732,57635%347,967305,78014% BMW division37,39926,83439%281,460247,90714% Mini6,4565,71113%66,12357,51115% Rolls-Royce32313%3843626%BMW Group43,88732,57635%347,967305,78014%Chrysler Group152,367138,01910%1,651,7871,369,11421% Chrysler Division25,51323,9746%307,967221,34639% Dodge52,39141,54826%524,989451,04016% Dodge/Ram83,27668,14322%825,917708,65017% Fiat3,7072,32559%43,77219,769121% Jeep39,87143,577–9%474,131419,34913% Ram30,88526,59516%300,928257,61017%Chrysler Group152,367138,01910%1,651,7871,369,11421%Daimler AG31,37728,01012%305,072267,01614% Maybach5425%503928% Mercedes-Benz30,37627,29611%295,013261,76913% Smart USA99671040%10,0095,20892%Daimler AG31,37728,01012%305,072267,01614%Ford Motor Co.212,902209,4472%2,243,0092,143,1015% Ford division205,518201,0442%2,160,8592,057,2105% Lincoln7,3848,403–12%82,15085,643–4% Mercury–––%–248–100%Ford212,902209,4472%2,243,0092,143,1015%General Motors245,733234,3515%2,595,7172,503,7974% Buick16,47314,97410%180,408177,6332% Cadillac18,24816,25912%149,782152,389–2% Chevrolet167,091161,1584%1,851,6461,775,8024% GMC43,92141,9605%413,881397,9734%General Motors245,733234,3515%2,595,7172,503,7974%Honda (American)132,774105,23026%1,422,7851,147,28524% Acura16,03413,12922%156,216123,29927% Honda Division116,74092,10127%1,266,5691,023,98624%Honda (American)132,774105,23026%1,422,7851,147,28524%Hyundai Group98,61394,1555%1,260,6061,131,18311% Hyundai division59,43550,76517%703,007645,6919% Kia39,17843,390–10%557,599485,49215%Hyundai Group98,61394,1555%1,260,6061,131,18311%Jaguar Land Rover6,2235,8806%55,67550,37511% Jaguar1,0491,137–8%12,01112,276–2% Land Rover5,1744,7439%43,66438,09915%Jaguar Land Rover6,2235,8806%55,67550,37511%Maserati33323840%2,7302,32118%Maserati33323840%2,7302,32118%Mazda27,25322,35322%277,046250,42611%Mazda27,25322,35322%277,046250,42611%Mitsubishi4,1135,032–18%57,79079,020–27%Mitsubishi4,1135,032–18%57,79079,020–27%Nissan99,290100,927–2%1,141,6561,042,53410% Infiniti12,62710,99015%119,87798,46122% Nissan Division86,66389,937–4%1,021,779944,0738%Nissan99,290100,927–2%1,141,6561,042,53410%Saab Cars North America–270–100%–5,610–100%Saab–270–100%–5,610–100%Subaru36,65333,7019%336,441266,98926%Subaru36,65333,7019%336,441266,98926%Suzuki1,9452,565–24%25,35726,618–5%Suzuki1,9452,565–24%25,35726,618–5%Toyota194,143178,1319%2,082,5041,644,66027% Lexus30,60725,35521%244,166198,55223% Scion5,5224,15933%73,50549,27149% Toyota division158,014148,6176%1,764,8331,396,83726% Toyota/Scion163,536152,7767%1,838,3381,446,10827%Toyota194,143178,1319%2,082,5041,644,66027%Volkswagen62,07547,33731%615,281473,20330% Audi14,84112,65517%139,310117,56119% Bentley237317–25%2,3151,87723% Lamborghini402938%48034041% Porsche2,9521,83461%35,04329,02321% VW division44,00532,50235%438,133324,40235%Volkswagen62,07547,33731%615,281473,20330%Volvo Cars NA6,1505,34215%68,11767,2401%Volvo Cars NA6,1505,34215%68,11767,2401% Other (estimate)2392294%2,8582,7355%TOTAL1,356,0701,243,7939%14,492,39812,779,00713%VW, BMW, Honda lead gainers

#AmericaInDecember2012 #BertelSchmitt #December2012 #Sales #SalesDecember2012

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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4 of 39 comments

Pig_Iron on Jan 04, 2013

Watching Mitsubishi slowly fade away. :-(

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- 28-Cars-Later on Jan 04, 2013
  
  They had better make it to the clock tower before 10:04 PM.
  
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- SCE to AUX on Jan 05, 2013
  
  Without a parent company, 50k in sales volume seems to be the critical mass needed to survive in the US market. Mitsubishi will likely fall below that in 2013, and then "galantly" soldier on another year or so. They'll be gone by 2015.
  
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Jimsport on Jan 05, 2013

I've seen a couple of other sites reporting Ford sales figures of 2,168,015 for 2012. Which numbers are correct? Any idea where the discrepancy is from?

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