U.S. Imports All The Rage In South Korea


While Japan may be a “closed market” in the eyes of some, imported cars from America are all the rage in South Korea. Honda is planning on sending no fewer than six American-made cars; the Civic, Accord, Odyssey, CR-V, Crosstour and Pilot will all be sent to South Korea as Honda attempts to become a net exporter of American made vehicles.
The Wall Street Journal cites the abolition of South Korean tarrifs on American and European-made vehicles by 2016 as one factor that should help send more American made cars and trucks to the Asian nation. Nissan and Toyota are getting in on the act too, with vehicles like the Nissan Altima, Infiniti JX and Toyota Venza making their way over.
Imported vehicles in South Korea have long been the sole domain of top-tier luxury brands, and carried appropriately expensive pricetags to boot. But the introduction of more accessible brands like Honda and Nissan should help imports capture 10 percent of South Korea’s auto market – roughly double what they held 5 years ago.
Comments
Join the conversation
The problem with this is that Koreans still have hostility toward the Japanese. I taught English for a year there, and brought up cars to children a couple times in class. I drew a Toyota and a Honda emblem, with some others. Reactions were: Toyota - "Oh this is Japan. Very bad." Honda - "This is Hyundai?" "No, it is Honda." "Oh, Japan car. Bad."
I'm surprised that Koreans would want to buy cars that large, but I guess if you are importing a car, you have enough money.
Herr Schmitt. Do you think GM and Ford would be received well in Korea if they imported vehicles, such the equinox, fusion, focus, cruze, fiesta,etc?
"Imported vehicles in South Korea have long been the sole domain of top-tier luxury brands" Nonsense. I see quite a few Fords (imports), Peugeots, Hondas and Toyotas running around even in the smaller cities in Korea. There's even a Subaru dealership right across the street from main train station in Seoul, on the opposite side from the MINI dealership. I've been in two separate Ford Fusion taxis in provincial cities out in the sticks. (Right alongside Grandeur/Azera taxis, Derek.)